Publications

14 Mar 2023
Cold Call Podcast

Can AI and Machine Learning Help Park Rangers Prevent Poaching?

Keywords: Re: Brian L. Trelstad; Computer; Information Technology; Technology

February 2009 (Revised September 2011)
Case

Big Spaceship: Ready to Go Big?

By: Boris Groysberg and Michael Slind

Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details

Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation

Profile

Pam Chan

Southeast Asia to gather input, and worked on a five-year innovation map for laundry detergent. But after three years with P&G, "I got interested in tech – it was an area that would still be relevant in the next few years. So I... View Details

Keywords: CPG; Tech

07 Apr 2021
Research & Ideas

How Teams Work: Lessons from the Pandemic

happened—can leave some attendees in the dark about nuances and next steps. The researchers also found that switching from on-site to remote work reduced “bounce time,” a term they use to describe impromptu brainstorming sessions. The disappearance View Details

Keywords: by Kristen Senz

December 2023
Case

TikTok: The Algorithm Will See You Now

By: Shikhar Ghosh and Shweta Bagai

In a world where attention is a scarce commodity, this case explores the meteoric rise of TikTok—an app that transformed from a niche platform for teens into the most visited domain by 2021—surpassing even Google. Its algorithm was a sophisticated mechanism for... View Details

Keywords: Social Media; Applications and Software; Disruptive Innovation; Business and Government Relations; International Relations; Cybersecurity; Culture; Technology Industry; China; United States; India

2025
Book

Space to Grow: Unlocking the Final Economic Frontier

By: Matthew Weinzierl and Brendan Rosseau

Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.

Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details

Keywords: Transformation; Economics; Innovation and Invention; Market Entry and Exit; Aerospace Industry

Web

Economic Strategy - Institute For Strategy And Competitiveness

Strategy Economic Strategy Economic Strategy Nations, regions, states, and cities all require clear economic strategies that engage all stakeholders, boost innovation and ultimately improve productivity. A collaborative strategy—which is... View Details

24 Feb 2022
Op-Ed

Want to Prevent the Next Hospital Bed Crisis? Enlist the SEC

billing rule that hospitals had ignored, it imposed a tangle of new requirements and directed the US Department of Health and Human Services (HHS) to help prevent excess... View Details

Keywords: by Regina Herzlinger and Richard Boxer; Health

January 2023 (Revised April 2023)
Case

Cobalt Robotics: Scaling Workplace Robotics

By: Jeffrey F. Rayport, Nicole Tempest Keller and Kyung Keun Park

Founded in 2016, Cobalt Robotics, based in Fremont, California, was a Robot-as-a-Service (RaaS) company that built autonomous workplace robots that were designed to replace or supplement human security guards. Outfitted with over 60 sensors, Cobalt robots patrolled... View Details

Keywords: Information Infrastructure; Disruptive Innovation; Innovation and Invention; Marketing Strategy; Marketing Channels; Customers; Technology Industry; United States; California

March 2025 (Revised March 2025)
Case

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small

Tim Leiweke reviewed how his development group and partners had completely rebuilt an aging Seattle landmark into the world’s greenest arena, carrying the visible name Climate Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and... View Details

Keywords: Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Seattle

June 2022
Teaching Plan

GreenLight Fund

By: Brian Trelstad and Mel Martin

Teaching Note for HBS Case No. 320-053. As Tara Noland, the Executive Director (ED) of GreenLight Cincinnati, reflected on her first few years on the job. Noland had delivered on what she had been hired to do in the city: work with leading philanthropists and nonprofit... View Details

Keywords: Philanthropy; Venture Philanthropy; Replication; Philanthropy and Charitable Giving; Venture Capital; Social Issues; Decision Making; Cincinnati

Web

Entrepreneurial Management Curriculum - Faculty & Research

managers at all types of organizations (e.g., small companies, large companies, non-profits, and public servants) become more effective at enhancing the value of those organizations. HBS professor Ken... View Details

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

closely to cash flows, was designed to educate investors about the buyout's financial benefits. Acceptance of this accounting innovation by the investment community was uneven at first, however. View Details

Keywords: by Stuart C. Gilson

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

18 Oct 2006
Working Paper Summaries

Racial Diversity Initiatives in Professional Service Firms: What Factors Differentiate Successful from Unsuccessful Initiatives?

Keywords: by Modupe Akinola & David A. Thomas; Service

SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

View Details

The New Market Conundrum

Brand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it's unclear who your customers really are, and conventional... View Details

Web

Antitrust & Competition Policy - Institute For Strategy And Competitiveness

foundations of antitrust might be updated, based on a large body of theoretical and empirical research on company strategy, competition, and economic development. The aim is to outline a new View Details

June 2010
Article

Change for Change's Sake

By: Freek Vermeulen, Phanish Puranam and Ranjay Gulati

No one disputes that firms have to make organizational changes when the business environment demands them. But the idea that a firm might want change for its own sake often provokes skepticism. Why inflict all that pain if you don't have to? That is a dangerous... View Details

Keywords: Interpersonal Communication; Innovation and Invention; Leading Change; Organizational Change and Adaptation; Organizational Structure; Creativity; Power and Influence; Adaptation

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