Publications

July 2001 (Revised December 2001)
Case

WeServeHomes.com

ServiceMaster, a Fortune 500 supplier of home services such as Terminex, Trugreen (lawn care), and MerryMaids, has a 50% interest in an Internet start-up designed to attract new customers to its services and help service providers improve quality and lower costs.... View Details

Keywords: Organizational Change and Adaptation; Internet and the Web; Information Technology; Service Operations; Service Delivery; Service Industry

01 Aug 2001
News

Ray A. Goldberg (MBA '50)

In June, the School conferred its highest honors, the Distinguished Service Award and the Alumni Achievement Award, on four professors emeriti and five alumni, respectively. This is a profile of a Distinguished Service honoree. Ray Goldberg was a young HBS lecturer in... View Details

Keywords: Alumni Achievement Award; John H. Davis; Agriculture; Scientific Research and Development Services

01 Dec 2005
News

One-on-One with Peter Cuneo

determine if the brand involved had been destroyed in the eyes of consumers. If not, there was a good chance of recovery. In consumer products, you usually aren’t threatened by some radical new technology from a competitor. Rather, it’s... View Details

Keywords: Julia Hanna; comic books; Information; Information; Information; Information

May 2020 (Revised December 2022)
Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal

In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details

winter 2001
Article

Product-Development Practices That Work: How Internet Companies Build Software

By: A. D. MacCormack

Keywords: Product; Research and Development; Internet and the Web; Applications and Software

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2023
Working Paper

Feature Importance Disparities for Data Bias Investigations

By: Peter W. Chang, Leor Fishman and Seth Neel

It is widely held that one cause of downstream bias in classifiers is bias present in the training data. Rectifying such biases may involve context-dependent interventions such as training separate models on subgroups, removing features with bias in the collection... View Details

Keywords: AI and Machine Learning; Analytics and Data Science; Prejudice and Bias

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17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

patient satisfaction, and problems with patient safety. Nearly all U.S. health care organizations have used similar evidence to justify their investments in safety and quality. Herein, we provide conservative formulas based on readily... View Details

Keywords: Sean Silverthorne

October 2022
Case

Single.Earth

By: Rembrand Koning and Emer Moloney

Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural... View Details

Keywords: Alternative Assets; Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia

01 Jun 2005
News

Full Circle

Anderson: Solicit help from a support network when making a significant career change. Monday can be a madhouse, says C. Collins (“Andy”) Anderson III (MBA ’85), DVM, Diplomate ACVS. He set a humeral fracture that a pointer incurred while bird hunting, performed a... View Details

Keywords: Julia Hanna; veterinary; MBA applicable; Health, Social Assistance

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details

July 2011 (Revised December 2015)
Case

Assistant Professor Gyan Gupta and the Wet Noodle Class (A)

By: Dorothy Leonard and Susan S. Harmeling

Professor Gupta faces three major problems in teaching cases: 1) his students, accustomed to lectures, don't know how to conduct a case discussion; 2) the students are using the Internet to discover the outcome of managerial dilemmas posed in the case; 3) he wants to... View Details

Keywords: Business Education; Curriculum and Courses; Learning; Teaching; Cases; Outcome or Result; Internet and the Web; Theory; Education Industry

01 Mar 2017
News

Expanding Horizons

his country, India, and more broadly, the world at large. “HBS changed my career direction and broadened my horizons,” he says. “I was going into the health care sector, but a summer in equity capital between my MBA years convinced me to... View Details

January 2025
Teaching Note

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle and Susan Pinckney

Teaching Note for HBS Case No. 724-444. In 2024, AI agent startup company AGENTS.inc faced multiple strategic decisions that could shape the company’s ability to grow into the future AI agent market leader. View Details

Keywords: Business Startups; AI and Machine Learning; Growth and Development Strategy; Open Source Distribution; Entrepreneurial Finance; Competition; Technology Industry; Technology Industry; Europe; Germany

15 Oct 2024
News

Ratan Tata, Visionary Business Leader, Dies at 86

Ratan Tata (AMP 71, 1975), who was one of India’s most admired leaders, died on October 9, in Mumbai. The Tata Group announced his death in a statement. He served as chairman and chief executive of the Tata Group from 1991 to 2012, during which time profits multiplied... View Details

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

African people, businesses, and nations are becoming increasingly stressed by climate-related perils like droughts, river flooding, extreme heat, and rising sea levels. This is leading not only to the destruction of assets but also challenges to lives and... View Details

Keywords: by John Macomber; Green Technology; Energy

February 2021
Article

Testing the Waters: Behavior across Participant Pools

By: Erik Snowberg and Leeat Yariv

We leverage a large-scale incentivized survey eliciting behaviors from (almost) an entire university student population, a representative sample of the U.S. population, and Amazon Mechanical Turk (MTurk) to address concerns about the external validity of experiments... View Details

Keywords: Lab Selection; External Validity; Experiments; Behavior; Surveys; Analytics and Data Science; Analysis

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01 Dec 2007
News

Man on a Mission

his life to a campaign to promote prostate-cancer awareness and education, including a Web site. The site, which taps into the experiences of patients and doctors, provides a lot of the information Girand could not find when he was... View Details

Keywords: Health, Social Assistance

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States