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      • June 1974 (Revised April 1983)
      • Background Note

      Note on Marketing Arithmetic and Related Marketing Terms

      By: James L. Heskett and Theodore Levitt
      A basic note to be used at the beginning of the introductory marketing course to familiarize students with the arithmetic techniques, concepts, and terms that are typically employed in the analysis of a first year marketing case. View Details
      Keywords: Marketing
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      Heskett, James L., and Theodore Levitt. "Note on Marketing Arithmetic and Related Marketing Terms." Harvard Business School Background Note 574-082, June 1974. (Revised April 1983.)
      • spring 1974
      • Article

      The Optimality of a Competitive Stock Market

      By: Robert C. Merton and Marti G. Subrahmanyam
      Keywords: Competition; Stocks; Markets
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      Merton, Robert C., and Marti G. Subrahmanyam. "The Optimality of a Competitive Stock Market." Bell Journal of Economics and Management Science 5, no. 1 (spring 1974): 145–170.
      • Article

      Temporary General Equilibrium in a Sequential Trading Model with Spot and Futures Transactions

      By: Jerry R. Green
      The existence of an equilibrium is proven for a two-period model in which there are spot transactions and futures transactions in the first period and spot markets in the second period. Prices at that date are viewed with subjective uncertainty by all traders. This... View Details
      Keywords: Equilibrium; Sequential Trading; Econometric Models
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      Green, Jerry R. "Temporary General Equilibrium in a Sequential Trading Model with Spot and Futures Transactions." Econometrica 41, no. 6 (November 1973): 1103–1123.
      • 1973
      • Chapter

      National Policies in an International Industry: The Europeans and Automobiles

      By: Louis T Wells Jr
      Keywords: Globalized Markets and Industries; Policy; Government and Politics; Business and Government Relations; Auto Industry; Europe
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      Wells, Louis T., Jr. "National Policies in an International Industry: The Europeans and Automobiles." In Bedrifter I Okende Internasjonal Kon-Kurranse. Bergen: Norges Handelshøyskole Kursvirksomhet, 1973.
      • May 1973
      • Book Review

      Book Review of Studies in the Theory of Capital Markets, edited by M.C. Jensen

      By: Robert C. Merton
      Keywords: Theory; Markets
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      Merton, Robert C. "Book Review of Studies in the Theory of Capital Markets, edited by M.C. Jensen." Journal of Money, Credit & Banking 5, no. 2 (May 1973): 729–730.
      • November 1972 (Revised July 2023)
      • Case

      Benihana of Tokyo

      By: W. Earl Sasser
      Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy. View Details
      Keywords: Expansion; Business Strategy; Brands and Branding; Food and Beverage Industry; Service Industry
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      Sasser, W. Earl. "Benihana of Tokyo." Harvard Business School Case 673-057, November 1972. (Revised July 2023.)
      • September 1972 (Revised April 1984)
      • Case

      Crown Cork & Seal and the Metal Container Industry

      By: Joseph L. Bower
      Discusses the technical, economic, and packaging trends in the metal container industry, and the impact of these trends on major companies within the industry. Shows the response of Crown Cork & Seal Co. to these trends. Based on Crown Cork & Seal Co. and Note on the... View Details
      Keywords: Information Technology; Operations; Supply and Industry; Economics; Trends; Manufacturing Industry
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      Bower, Joseph L. "Crown Cork & Seal and the Metal Container Industry." Harvard Business School Case 373-077, September 1972. (Revised April 1984.)
      • 1970
      • Working Paper

      A Dynamic General Equilibrium Model of the Asset Market and Its Application to the Pricing of the Capital Structure of the Firm

      By: Robert C. Merton
      Citation
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      Merton, Robert C. "A Dynamic General Equilibrium Model of the Asset Market and Its Application to the Pricing of the Capital Structure of the Firm." Sloan School of Management Working Paper, No. 497-70, December 1970. (Chapter 11 in Continuous-Time Finance.)
      • March 1969 (Revised January 2000)
      • Case

      Industrial Products, Inc.

      By: Joseph L. Bower and John W. Rosenblum
      Involves the decision of whether to construct a new plant in another part of the country for a line of fire protection equipment. Capital funds set aside for the construction are blocked by Fireguard's continued record of substantial operating losses and divisional... View Details
      Keywords: Decision Choices and Conditions; Factories, Labs, and Plants; Capital; Construction; Financing and Loans; Expansion; Business Earnings; Markets; Product; Manufacturing Industry
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      Bower, Joseph L., and John W. Rosenblum. "Industrial Products, Inc." Harvard Business School Case 369-019, March 1969. (Revised January 2000.)
      • March 1968 (Revised July 2010)
      • Case

      Basic Industries

      By: Joseph L. Bower and John W. Rosenblum
      Policy problems, mainly organizational issues, face a young middle manager in the context of capital budgeting in a highly technological conglomerate firm with high market uncertainty. View Details
      Keywords: Business Conglomerates; Capital Budgeting; Policy; Managerial Roles; Risk and Uncertainty
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      Bower, Joseph L., and John W. Rosenblum. "Basic Industries." Harvard Business School Case 313-121, March 1968. (Revised July 2010.)
      • Research Summary

      By: Boris Groysberg

      Professor Groysberg's research focuses on the challenges of managing professional service firms. In particular, his work investigates how a firm can be systematic in achieving a sustainable competitive advantage by leveraging its employees. In a number of related... View Details

      • Research Summary

      By: Ashish Nanda
      Ashish Nanda's research focuses on ethics and economics of managing professional service firms.

      Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details

      • Teaching Interest

      Advanced Management Program

      By: Michael L. Tushman

      Market volatility and disruptive innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who can manage globally in the age of digital transformation. Whether you are looking to move up to the executive... View Details

      • Forthcoming
      • Article

      Advancing Personalization: How to Experiment, Learn & Optimize

      By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
      Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
      Keywords: Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; Customer Focus and Relationships; Research
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      Lemmens, Aurelie, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela, and Oded Netzer. "Advancing Personalization: How to Experiment, Learn & Optimize." International Journal of Research in Marketing (forthcoming).
      • Teaching Interest

      Agribusiness Seminar - Executive Education

      By: David E. Bell
      In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details
      • Forthcoming
      • Article

      An AI Method to Score Celebrity Visual Potential from Human Faces

      By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
      It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
      Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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      Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 12, 2025.)
      • Forthcoming
      • Article

      Antitrust Platform Regulation and Entrepreneurship: Evidence from China

      By: Ke Rong, D. Daniel Sokol, Di Zhou and Feng Zhu
      Many jurisdictions have launched antitrust enforcement and brought in regulation of large tech platforms. The swift and strict implementation of China’s Anti-Monopoly Guidelines for the Platform Economy (Platform Guidelines) provides a quasi-natural experiment... View Details
      Keywords: Platform; Antitrust; Regulation; Entrepreneurship; Venture Capital; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Supply and Industry; China
      Citation
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      Rong, Ke, D. Daniel Sokol, Di Zhou, and Feng Zhu. "Antitrust Platform Regulation and Entrepreneurship: Evidence from China." Management Science (forthcoming).
      • Forthcoming
      • Article

      Arbitrage Capital of Global Banks

      By: Alyssa G. Anerson, Wenxin Du and Bernd Schlusche
      We show that the role of unsecured, short-term wholesale funding for global banks has changed significantly in the post-financial-crisis regulatory environment. Global banks mainly use such funding to finance liquid, near risk-free arbitrage positions—in particular,... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Banks and Banking; Interest Rates; Financing and Loans
      Citation
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      Anerson, Alyssa G., Wenxin Du, and Bernd Schlusche. "Arbitrage Capital of Global Banks." Journal of Finance (forthcoming).
      • 2018
      • Chapter

      Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals

      By: Juan Alcacer, John Cantwell and Michelle Gittelman
      As the value chain of the pharmaceutical industry disaggregates, upstream discovery is increasingly carried out by small research-specialized firms while downstream development, testing and marketing is conducted by global pharmaceutical firms. Licensing plays an... View Details
      Keywords: Geographic Location; Local Range; Rights; Research and Development; Biotechnology Industry; Pharmaceutical Industry
      Citation
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      Alcacer, Juan, John Cantwell, and Michelle Gittelman. "Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals." In Location of Biopharmaceutical Activity, edited by Iain M. Cockburn and Matthew J. Slaughter. National Bureau of Economic Research, forthcoming.
      • Forthcoming
      • Article

      Bank Risk-Taking and the Real Economy: Evidence from the Housing Boom and Its Aftermath

      By: Antonio Falato, Giovanni Favara and David Scharfstein
      We present evidence that pressure to maximize short-term stock prices and earnings leads banks to increase risk. We start by showing that banks increase risk when they transition from private to public ownership through a public listing or an acquisition. The increase... View Details
      Keywords: Ownership Type; Risk and Uncertainty; Financial Markets; Banks and Banking; Transition; Price
      Citation
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      Falato, Antonio, Giovanni Favara, and David Scharfstein. "Bank Risk-Taking and the Real Economy: Evidence from the Housing Boom and Its Aftermath." Review of Financial Studies (forthcoming).
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