Publications

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01 Mar 2010
News

Analyze This

School by knowing where its alumni magazine is delivered. For the December 2009 issue, we dispatched 20,797 copies to 148 countries (out of 195 worldwide) and territories, from Andorra (2) to Zimbabwe (24). Talk about global reach! Maybe... View Details

Keywords: Roger Thompson; Data Processing, Hosting, and Related Services; Information

01 Dec 2012
News

Faculty Research Online

Why Do We Tax? With the next President set to take office, it's time to ask how the income tax system could be improved. Assistant Professor Matthew Weinzierl suggests how. US Competitiveness at Risk America's declining global... View Details

Keywords: Executive, Legislative, and Other General Government Support; Government

June 2003 (Revised December 2003)
Case

Cathay Pacific: Doing More with Less

By: F. Warren McFarlan and Fred Young

This case explores the various aspects of information technology that can be outsourced. Cathay Pacific outsourced a significant part of its vital operations from Hong Kong to Sydney, Australia. View Details

Keywords: Information Technology; Job Cuts and Outsourcing; Globalization; Globalized Firms and Management; Information Technology Industry; Hong Kong; Sydney

2003
Chapter

Managing Across Borders: New Organizational Responses

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Organizational Change and Adaptation

20 Aug 2007
Research & Ideas

HBS Cases: Using Investor Relations Proactively

environmental issues such as global warming and limited natural resources, as well as geopolitical instability issues in certain regions of the world. This is nothing new for the oil and gas players. They have been exposed to these... View Details

Keywords: by Martha Lagace; Energy; Utilities

01 Dec 2007
News

Hollywood Squared

In an opinion piece in the Wall Street Journal (September 4, 2007), Sony Pictures Entertainment chairman and CEO Michael Lynton (MBA ’87) declared that from his perspective “the global economy in general — and the entertainment business... View Details

Keywords: Arts, Entertainment

01 Sep 2007
News

Faculty Books

Redefining Global Strategy by Pankaj Ghemawat (HBS Press) Why do so many global strategies fail despite companies’ powerful brands and border-crossing advantages? In this “semiglobalized” world,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2022
News

The Potential of Business to Improve Lives

type of collaboration and convenings that will be made possible by HBS’s new Institute for the Study of Business in Global Society (BiGS). “BiGS can support research and bring visiting fellows to HBS to think creatively about the... View Details

Keywords: April White

01 Feb 2001
News

Porter Appointed to University Professorship

His books can be found on the shelves of CEOs, heads of state, academicians, and business school students alike. Countries and companies all over the world have embraced his theories on competition and strategy in the expanding global... View Details

Keywords: Doug Gavel; University Professorship; C. Roland Christensen; Sumner H. Slichter

01 Sep 2010
News

Fair Trade

Related Links Ten Amazing Facts about Beauty Register for a Club presentation with Professor Jones on October 19 In his new book, Beauty Imagined: A History of the Global Beauty Industry (Oxford University Press), HBS professor Geoffrey... View Details

Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

01 Mar 2016
News

Measuring Impact

full. The results were released in December. “This study has helped to confirm what we’ve long believed—Harvard University alumni are central players in the global ecosystem of entrepreneurship,” Lerner says. “The research also helps us... View Details

Keywords: April White

2001
Chapter

Regions and the New Economics of Competition

By: M. E. Porter

Keywords: Globalized Economies and Regions; Trade; Competition

November 2016
Case

Bayern Munich in China

By: Karim Lakhani, Sascha L. Schmidt, Michael Norris and Kerry Herman

In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base? View Details

Keywords: Football; Soccer; Bundesliga; Digital Technology; Market Entry; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China

2006
Chapter

Latin American Multinationals

By: Laura Alfaro and Eliza Hammel

Keywords: Multinational Firms and Management; Latin America

Read Now

November 1997
Case

Polygram Classics

There has been no growth in classical recorded music sales from 1991 to 1996. Polygram Classics, the market leader, has appointed a new management team to revive growth. All areas of marketing are analyzed as the basis for a new strategy. View Details

Keywords: Marketing Strategy; Music Entertainment; Global Strategy; Music Industry

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July 1993 (Revised June 2000)
Case

Harlequin Romances-Poland (A)

By: John A. Quelch

Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details

Keywords: Globalized Firms and Management; Brands and Branding; Publishing Industry; Poland

1993
Book

Transnational Corporations: A Historical Perspective

By: G. Jones

Keywords: Multinational Firms and Management

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September 1976 (Revised March 1981)
Case

Minolta Camera Co. Ltd.

Management of one of the leading Japanese camera manufacturers is faced with the problem of unauthorized shipments from the low-price markets of Hong Kong and Japan to high-price markets of Europe and North America. Control of distribution, change of prices, model... View Details

Keywords: Globalized Firms and Management; Distribution; Price; Manufacturing Industry; Consumer Products Industry; Japan