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  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

digital marketing. At HBS, Luca will teach a new MBA elective this spring focusing on experiments from a manager’s perspective. Twenty years ago, the idea would have been unheard of in most business schools.... View Details
Keywords: by Roberta Holland; Technology; Education
  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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  • September 2013
  • Case

SafeBlend Fracturing

By: Benson P. Shapiro, Frank V. Cespedes and Alisa Zalosh
The CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the last two years, SafeBlend has been the sole provider of... View Details
Keywords: Information Technology; Customer Relationship Management; Price; Negotiation; Competitive Advantage; Environmental Sustainability; Energy Sources; Sales; Energy Industry
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  • 30 Oct 2006
  • First Look

First Look: October 31, 2006

purposes and ingredients in the governance (or steering) of a family business system. Explores at a high level the governance of the family business, its owners, and the family. Focuses on how these... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2004
  • Research & Ideas

Ground-Floor Opportunities for Retail in India

India's economic growth is an exciting new playing field for the retail industry and for entrepreneurs looking to get in on the ground level, a panel of that country's businessmen agreed. Rising incomes, increased advertising, and a jump... View Details
Keywords: by Julia Hanna; Consumer Products; Retail
  • 08 Mar 2021
  • Blog Post

International Women's Day Featured Stories

hierarchies matters just as much to me as the bottom line. Being the SA Co-Chief DEI (Diversity, Equity, and Inclusion) Officer has also given me a platform to challenge the status quo. Together with my Co-Chief (shoutout to Ronnie!) we’ve been View Details
  • 17 Jul 2017
  • Op-Ed

Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up

That’s why they are focusing now on issues like job creation, favorable trade relations, economic growth, and corporate tax reform that are essential for sustaining earnings growth and shareholder returns.... View Details
Keywords: by Bill George
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

Innovation Lab. Upon his appointment last year, Harvard Business School Dean Nitin Nohria named innovation, along with globalization and business ethics, as one of the most important focuses of the School... View Details
Keywords: by Michael Blanding
  • 20 Jan 2023
  • News

Free Spirits

explains. It’s another item for Tilden’s to-do list: educate the market. In the short-term, Royle was packing up her home in Cambridge and preparing to move back to California, where she would manage the company’s West Coast retail partners. Wood was View Details
Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality
  • Web

Organizational Behavior Awards & Honors - Faculty & Research

Works and Why It’s Everyone’s Business (Simon & Schuster, 2021) with Tiziana Casciaro. Ethan S. Bernstein : Recipient of the 2022 Outstanding Reviewer Award from Organization Science . Ranjay Gulati : Deep Purpose (Harper Business, 2022) included as View Details
  • 24 Apr 2013
  • Research & Ideas

Who Sets Your Benchmarks?

wasn't really sure what I would like. As a result, I gravitated toward those jobs that everyone else seemed to want. If everybody else wanted certain jobs, I thought, they must be worth pursuing. Once I was actually in a job, I focused... View Details
  • January 2019 (Revised January 2021)
  • Case

The Louvre

By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer
Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and... View Details
Keywords: Customer-centricity; Cultural Organizations; Museum; Brand; Customer Focus and Relationships; Mission and Purpose; Culture; Education; Brands and Branding; Marketing; Fine Arts Industry
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  • March 1995
  • Case

Procter & Gamble: Improving Consumer Value Through Process Redesign

The evolution of Procter & Gamble's development of efficient consumer response (ECR) involved a series of trials, a resolve to distribute diapers on the basis of product movement, a conscious effort to move to a new means of distribution across all lines, a first cut... View Details
Keywords: Technology; Organizational Change and Adaptation; Customer Value and Value Chain; Consumer Products Industry
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  • 17 Jul 2025
  • Blog Post

Turning Doubt into Drive: Embracing Entrepreneurship with Kait Stephens (MBA 2020)

$12 million to date in funding. Our team continues to grow, and I’m proud of the customer love and support we receive on a daily basis. I’m also proud that fear didn’t stop me from founding Brij, even when... View Details
  • 22 Jan 2001
  • Research & Ideas

Control Your Inventory in a World of Lean Retailing

capital and risk. But the trade-off is that the manufacturer frequently runs short on its medium and especially its high-variability items. That means lost sales and maybe a canceled contract with a prized customer. In the third test, the... View Details
Keywords: by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond & David Weil; Consumer Products
  • October 2003 (Revised January 2005)
  • Case

Microsoft: Launching the Smart Watch

By: John T. Gourville and Christina L. Darwall
Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details
Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry
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  • 16 Dec 2014
  • First Look

First Look: December 16

Evidence from Randomized Survey Experiments By: Kuziemko, Ilyana, Michael I. Norton, Emmanuel Saez, and Stefanie Stantcheva Abstract—We analyze randomized online survey experiments providing interactive, customized information View Details
Keywords: Sean Silverthorne
  • 31 Jul 2006
  • Research & Ideas

When Not to Trust Your Gut

contrast, the typical negotiator adopts an outsider lens when removed or detached from a particular situation; the outsider uses rational, System 2 thinking. The insider focuses only on the current... View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
  • 16 Dec 2020
  • Blog Post

Faculty Books Published in 2020

In 2020, our faculty published 14 books that dive into their research and pull from their professional experiences on topics including the future of capitalism, managing time, how AI is transforming work, the power of experiments, a... View Details
Keywords: All Industries
  • 23 Jan 2020
  • Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

often the sticking point in these kinds of projects, Kaplan says. Though there are plenty of investors looking to do good around the world, oftentimes they are focused on construction or training projects,... View Details
Keywords: by Michael Blanding