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Show Results For
- All HBS Web
(20,176)
- People (36)
- News (5,018)
- Research (11,461)
- Events (114)
- Multimedia (138)
- Faculty Publications (9,100)
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details
Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- Video
Matt Segneri
- Article
Quantifying the Benefits from a Care Coordination Program for Tracheostomy Placement in Neonates
By: Christen Caloway, Alisa Yamasaki, Kevin M. Callans, Mahek Shah, Robert S. Kaplan and Christopher Hartnick
Value-based care models are becoming instrumental in structuring clinical care delivery in our healthcare climate. Our objective was to determine the value associated with implementation of a Family-Centered Care Coordination (FCCC) program for neonates undergoing... View Details
Keywords: Family-centered Care; Value-based Healthcare; Time-Driven Activity-Based Costing; Health Care and Treatment; Value; Activity Based Costing and Management
Caloway, Christen, Alisa Yamasaki, Kevin M. Callans, Mahek Shah, Robert S. Kaplan, and Christopher Hartnick. "Quantifying the Benefits from a Care Coordination Program for Tracheostomy Placement in Neonates." International Journal of Pediatric Otorhinolaryngology 134 (July 2020).
- 19 Feb 2019
- News
Global Migration and Offshore Outsourcing
- August 2023
- Supplement
Reimagining Hindustan Unilever (B)
By: Sunil Gupta and Rachna Tahilyani
In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details
- July 2008 (Revised August 2008)
- Supplement
Fidelity Investments' Charitable Gift Fund (B)
By: Robert C. Pozen
The (B) case informs students of Fidelity's decision about pursuing a business process patent for its charitable gift fund and describes subsequent litigation and lawsuits filed by other companies over business process patent issues. View Details
Pozen, Robert C. "Fidelity Investments' Charitable Gift Fund (B)." Harvard Business School Supplement 309-003, July 2008. (Revised August 2008.)
- September 2003 (Revised May 2009)
- Case
CCBN.com - 2002
Describes some important issues confronting the management of a successful information company in 2002, competitive threat from a larger firm that is also a strategic investor. Management must decide how to respond to the. View Details
Sahlman, William A. "CCBN.com - 2002." Harvard Business School Case 804-059, September 2003. (Revised May 2009.)
- March 2001 (Revised November 2001)
- Case
Security Factors
By: Jay O. Light
A very successful entrepreneur who has built a factoring business in Atlanta is trying to decide how to sell this business. The issues are how to value the company and the strategy of selling. View Details
Light, Jay O. "Security Factors." Harvard Business School Case 201-084, March 2001. (Revised November 2001.)
- 2022
- Working Paper
Consumer Reviews and Regulation: Evidence from NYC Restaurants
By: Chiara Farronato and Georgios Zervas
We investigate the informativeness of hygiene signals in online reviews, and their effect on consumer choice and restaurant hygiene. We first extract signals of hygiene from Yelp. Among all dimensions that regulators monitor through mandated restaurant inspections, we... View Details
Keywords: Restaurants; Reviews; Hygiene; Yelp; Regulation; Food; Governing Rules, Regulations, and Reforms; Consumer Behavior
Farronato, Chiara, and Georgios Zervas. "Consumer Reviews and Regulation: Evidence from NYC Restaurants." NBER Working Paper Series, No. 29715, February 2022.
- March 2002 (Revised April 2002)
- Background Note
A Note on Pre-Money and Post-Money Valuation (A)
A brief introduction to the calculations inherent in pre-money and post-money valuations at multiple stages of financing. Relies on two different examples to illustrate that valuations can be calculated in a variety of ways, depending on the information provided. A... View Details
Cyr, Linda A. "A Note on Pre-Money and Post-Money Valuation (A)." Harvard Business School Background Note 802-179, March 2002. (Revised April 2002.)
- April 2019
- Article
Score Blending: How Scale Response Grouping Biases Perceived Standing
By: Ryan Hauser and Norbert Schwarz
Numerical values—from test scores to credit scores—inform us of our relative standing and can shape our decisions. The values are usually presented in a continuous format (which places scores on a single line) or a grouped format (which separates scores into several... View Details
Hauser, Ryan, and Norbert Schwarz. "Score Blending: How Scale Response Grouping Biases Perceived Standing." Journal of Behavioral Decision Making 32, no. 2 (April 2019): 194–202.
- 2015
- Working Paper
Bottlenecks, Modules and Dynamic Architectural Capabilities
How do firms create and capture value in large technical systems? In this paper, I argue that the points of both value creation and value capture are the system's bottlenecks. Bottlenecks arise first as important technical problems to be solved. Once the problem is... View Details
Keywords: Architecture; Architectural Knowledge; Dynamic Capabilities; Bottleneck; Modularity; Organization Design; Organization Boundaries; Property Rights; Organizational Design; Organizational Structure
Baldwin, Carliss Y. "Bottlenecks, Modules and Dynamic Architectural Capabilities." Harvard Business School Working Paper, No. 15-028, October 2014. (Revised May 2015.)
- September 1983
- Case
Bennett, Strang & Farris
A law firm must decide how to split partnership profits among the partners. Issues of seniority versus performance, performance evaluation, and lack of consensus of values dominate the discussions. View Details
Maister, David H. "Bennett, Strang & Farris." Harvard Business School Case 684-027, September 1983.
- September 1991 (Revised March 2005)
- Case
WPP Group and Its Acquisitions
By: William J. Bruns Jr.
WPP Group acquired J. Walter Thompson and Ogilvy & Mather, paying high premiums in relation to earnings. In each acquisition the goodwill acquired was immediately charged off against owners' equity. Then, WPP Group established a value for the brand names of the two... View Details
Keywords: Goodwill Accounting; Accounting; Brands and Branding; Product Positioning; Market Transactions; Equity; Private Equity; Relationships; Mergers and Acquisitions; Management Style; Consumer Products Industry; United States; United Kingdom
Bruns, William J., Jr. "WPP Group and Its Acquisitions." Harvard Business School Case 192-038, September 1991. (Revised March 2005.)
Roy D. Shapiro
Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration. He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details
- 22 May 2008
- Working Paper Summaries
Testing Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24
- 2014
- Working Paper
The Founder's Resource‐Dependence Challenge
By: Noam Wasserman
Does the degree to which founders keep control of their startups affect company value? I argue that founders face a "control dilemma" in which a startup's resource dependence drives a wedge between the startup's value and the founder's ability to retain control of... View Details
Wasserman, Noam. "The Founder's Resource‐Dependence Challenge." Harvard Business School Working Paper, No. 14-090, March 2014.
- October 1993
- Case
Analyst's Dilemma (A), The
By: Joseph L. Badaracco Jr. and Jerry Useem
A young investment banker returns home one night to find that her roommate and best friend has been laid off from Universal Bank because Universal is shutting down its capital finance group. Her roommate makes her promise to keep this information confidential because... View Details
Keywords: Ethics; Values and Beliefs; Leveraged Buyouts; Conflict of Interests; Decision Choices and Conditions; Risk and Uncertainty
Badaracco, Joseph L., Jr., and Jerry Useem. "Analyst's Dilemma (A), The." Harvard Business School Case 394-056, October 1993.
- October 1991 (Revised January 2000)
- Case
Workplace Safety at Alcoa (A)
By: Kim B. Clark and Joshua D. Margolis
Examines the challenge facing the managers of a large aluminum manufacturing plant in its drive to improve workplace safety. The CEO of the company has made safety a top priority. The plant has made good progress in reducing the injury rate, but now confronts the need... View Details
Keywords: Working Conditions; Safety; Problems and Challenges; Change Management; Operations; Resignation and Termination; Factories, Labs, and Plants; Manufacturing Industry; United States
Clark, Kim B., and Joshua D. Margolis. "Workplace Safety at Alcoa (A)." Harvard Business School Case 692-042, October 1991. (Revised January 2000.)
- September 2013 (Revised August 2014)
- Case
AxSys
AxSys, a Scottish health information exchange firm which can provide connectivity among the Electronic Medical Record systems of different vendors, must decide how best to enter the U.S. market. View Details