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  • May 2019
  • Teaching Note

Tesla, Inc. in 2018

By: Siko Sikochi and Suraj Srinivasan
Teaching Note for HBS No. 119-013. The case facilitates a discussion about corporate governance and its role in achieving sustainable profitability and driving long-term shareholder value. The discussion can focus on such questions as what constitutes good governance,... View Details
Keywords: Public Company; Corporate Governance; Governing and Advisory Boards; Cost vs Benefits
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  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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  • April 2010
  • Course Overview Note

Managing Human Capital

By: Boris Groysberg
Managing Human Capital, a second-year elective course at Harvard Business School, seeks to create business leaders who understand human resources practices essential to firm performance and who think strategically about managing their own careers. This Managing Human... View Details
Keywords: Human Resources; Human Capital; Management; Outcome or Result; Personal Development and Career
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  • May 2002 (Revised July 2002)
  • Background Note

U.S. Educational System:The, Key Issues and the Role of Business Leadership

Explores the area of education and ways in which corporations have played a role in its improvement. Not intended to cover all examples of corporate involvement but, instead, to provide a sense of the range of ways that corporations have become involved, either... View Details
Keywords: Education; Business and Community Relations; Business and Government Relations; Education Industry
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  • 2024
  • Dictionary Entry

Jerry R. Green (1946-)

By: Eddie Dekel, John Geanakoplos and Scott Duke Kominers
Jerry Green has a deep and long-standing connection to Harvard University, and in particular with its Economics Department. This paper begins by reviewing his intellectual background, and then turns to exploring how he has influenced scholars through his wide-ranging... View Details
Keywords: Economics; Microeconomics; Theory; History; Game Theory; Decision Choices and Conditions; Education Industry; North America; United States; Cambridge; Massachusetts; Boston
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  • September 2020 (Revised July 2022)
  • Exercise

Artea (C): Potential Discrimination through Algorithmic Targeting

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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  • June 2018
  • Teaching Note

Kvadrat: Leading for Innovation

By: Boris Groysberg and Sarah L. Abbott
In 2013, Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, considered the firm's strategic plan. In 2000, Byriel and Mette Bendix, Kvadrat's Product Director, had taken over management of the company from their fathers, who had founded Kvadrat in... View Details
Keywords: Leadership; Business or Company Management; Growth and Development Strategy; Human Resources; Asia
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  • November 2013 (Revised August 2015)
  • Case

Janet Yellen and the Bernanke Fed

By: Matthew Weinzierl and Katrina Flanagan
The unelected Federal Reserve Chairman exerts exceptional influence over the U.S., in fact global, economy. As Janet Yellen prepared to take over the position, she would look back on Chairman Bernanke's tenure during the Great Recession. During that time, Bernanke was... View Details
Keywords: Monetary Policy; Nominal Rigidity And Aggregate Demand/Aggregate Supply; Phillips Curve; Taylor Rule; Central Bank Independence; Central Banking; Money; Policy; Financial Crisis; Power and Influence; Banking Industry; Public Administration Industry; United States
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  • November 2013 (Revised January 2015)
  • Case

Obamacare

By: Matthew Weinzierl and Katrina Flanagan
One vote in June, 2012, decided the fate of President Barack Obama's crowning first-term achievement: universal health insurance. Chief Justice John Roberts of the U.S. Supreme Court cast the deciding vote to uphold the keystone of the reform: the mandate to purchase... View Details
Keywords: Universal Health Insurance; Adverse Selection; Leviathan; Courts and Trials; Judgments; Insurance; Health Care and Treatment; Government and Politics; Insurance Industry; Public Administration Industry; Health Industry; United States
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  • February 2010
  • Module Note

Strategies of Influence

By: Deepak Malhotra
Strategies of Influence (SOI) is a stand-alone session that teaches students about the psychology of persuasion. Students are presented a series of mini-case vignettes, each of which illustrates a specific strategy that negotiators can use to make their ideas, offers,... View Details
Keywords: Leadership; Management Teams; Negotiation; Groups and Teams; Power and Influence; Strategy
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  • Video

Entrepreneurship - the HBS Way

  • 14 Feb 2019
  • HBS Seminar

Lee Fleming, UC Berkeley IEOR

  • Web

Winners & Runners-Up | New Venture Competition

Claire Zeng Business Track Runner-Up DoriVac (DNA Origami Vaccine) is a biotech startup for improving cancer treatment using a novel DNA nanoparticle platform. We develop treatments that teach patients' immune systems to recognize and... View Details
  • Web

The Art of American Advertising: 1865 - 1910

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

entrepreneur looking to grow your startup company or a strategist interested in introducing innovation ideas to your organization. A course about entrepreneurship and innovation will teach you how to assess new business opportunities and... View Details
  • Web

Your Alumni Community - Alumni

Bill Crawford (MBA 2006) can teach entrepreneurs about the power of passion Alumni and Faculty Books Re: Charley Ellis (MBA 1963); Maria Ellis (OPM 32); Anson Frericks (MBA 2011); Don Gillis (PMD 66); P.J. Kirby (MBA 1978); Larry Lepard... View Details
  • 01 Dec 2023
  • News

A Continuum of Innovation

understanding, and it has evolved into a course that also teaches design thinking and team effectiveness through practice in the real world. It takes place in the spring of the RC year for all 900-plus students and culminates in... View Details
Keywords: Jennifer Gillespie
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

joining Teach for America or law school, and then ultimately management consulting after college graduation. In consulting, Leahy had her first exposure to the retail industry, working primarily with clients in the retail banking and... View Details
  • 25 Jun 2020
  • Blog Post

Harvard Business School Class of 2021 Student Profiles

received,” Thomaz joined Teach for Brazil (Ensina Brasil) where he was responsible for managing alumni and partnership strategies. HOME REGION São Paulo, Brazil UNDERGRAD EDUCATION Universidade de São Paulo PREVIOUS EXPERIENCE Ensina... View Details
  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

2015–2021, Jones served as the founding Dean of the College of Innovation + Design at Boise State University, and from 2010–2015, he worked at Harvard University, serving from 2011 as the Evans Family Foundation Managing Director of the Harvard Innovation Labs. Jones... View Details