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Show Results For
- All HBS Web
(2,266)
- People (4)
- News (445)
- Research (1,510)
- Events (10)
- Multimedia (15)
- Faculty Publications (1,056)
Jacob M. Cook
Jake Cook is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School and an entrepreneur with a deep-seated passion for e-commerce, digital marketing, and AI.
As a Cofounder and CEO of... View Details
- June 2013 (Revised August 2017)
- Case
Coupa
By: Michael Roberts and William Sahlman
The case describes the growth of Coupa, a software as a service platform for procurement / expense management. The issues in the case are around how fast to grow and how to finance that growth. The case includes a detailed financial model that will help students... View Details
- 22 May 2011
- News
Change the World, and Win Fabulous Prizes
- 01 Nov 2010
- Research & Ideas
How IT Shapes Top-Down and Bottom-Up Decision Making
their software systems, let alone their effects on organizational behavior. Rather, they lump "information technology" into one amorphous idea—the "IT" department—which encompasses all the technology in the... View Details
Keywords: by Carmen Nobel
- March 2018 (Revised January 2020)
- Supplement
STRIVR (B): Moving into the Enterprise
By: Rajiv Lal and Scott Johnson
STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been... View Details
Keywords: Strivr; Virtual Reality; Soft Skills; Hard Skills; VR; Applications and Software; Market Entry and Exit; Business Strategy; Training; Sports; Technology Industry; Education Industry; United States
Lal, Rajiv, and Scott Johnson. "STRIVR (B): Moving into the Enterprise." Harvard Business School Supplement 518-091, March 2018. (Revised January 2020.)
- July 2011
- Article
Mixed Source
By: Ramon Casadesus-Masanell and Gaston Llanes
We study competitive interaction between a profit-maximizing firm that sells software and complementary services and a free open source competitor. We examine the firm's choice of business model between the proprietary model (where all software modules are... View Details
Keywords: Competition; Open Source Distribution; Profit; Sales; Applications and Software; Service Operations; Business Model; Decision Choices and Conditions; Quality; Value Creation
Casadesus-Masanell, Ramon, and Gaston Llanes. "Mixed Source." Management Science 57, no. 7 (July 2011): 1212–1230.
- 07 Nov 2010
- News
Apple and I.B.M. Aren't All That Different
Launching Technology Ventures
Launching Technology Ventures (LTV) is an MBA elective designed for students who will join startups, launch their own companies, or work in established firms launching information technology products, in particular, new... View Details
- August 2019 (Revised March 2023)
- Case
Rand Fishkin at Moz (A)
In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details
Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry
Eisenmann, Thomas R. "Rand Fishkin at Moz (A)." Harvard Business School Case 820-002, August 2019. (Revised March 2023.)
- 2019
- Working Paper
Government Technology Policy, Social Value, and National Competitiveness
By: Frank Nagle
This study seeks to better understand the impact that government technology procurement regulations have on social value and national competitiveness. To do this, it examines the impact of a change in France’s technology procurement policy that required government... View Details
Keywords: Social Value; Competitiveness; Government Administration; Information Technology; Acquisition; Policy; Value
Nagle, Frank. "Government Technology Policy, Social Value, and National Competitiveness." Harvard Business School Working Paper, No. 19-103, March 2019.
- February 1998 (Revised August 1998)
- Case
Teradyne, Inc.: Nothing Ventured, Nothing Gained
Alexander d'Arbeloff, Teradyne's founder and CEO, is launching his company into the software and network testing business. He has acquired three external start-ups and is beginning to integrate them with the rest of the company. While Teradyne's core... View Details
Keywords: Acquisition; Business Startups; Corporate Entrepreneurship; Leadership Style; Success; Horizontal Integration
Lassiter, Joseph B., III. "Teradyne, Inc.: Nothing Ventured, Nothing Gained." Harvard Business School Case 898-190, February 1998. (Revised August 1998.)
- December 1998 (Revised February 2003)
- Case
Trilogy (A)
Trilogy is a rapidly growing company that is taking a highly unusual approach to capturing an enterprise software market (the "selling chain") that is also the target of much larger competitors. The case offers students an opportunity to assess the company's methods,... View Details
Keywords: Business or Company Management; Competition; Growth Management; Business Growth and Maturation; Software; Web Services Industry
Austin, Robert D. "Trilogy (A)." Harvard Business School Case 699-034, December 1998. (Revised February 2003.)
- January 1980 (Revised August 1985)
- Case
Cumberland Metal Industries: Engineered Products Division--1980
Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an... View Details
Keywords: Price; Information; Marketing Channels; Distribution Channels; Product Development; Consumer Products Industry
Shapiro, Benson P. "Cumberland Metal Industries: Engineered Products Division--1980." Harvard Business School Case 580-104, January 1980. (Revised August 1985.)
- February 2011 (Revised December 2014)
- Case
RentJuice
By: Thomas Eisenmann and Liz Kind
RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details
Keywords: Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Real Estate Industry; Information Technology Industry
Eisenmann, Thomas, and Liz Kind. "RentJuice." Harvard Business School Case 811-069, February 2011. (Revised December 2014.)
- August 2011 (Revised November 2017)
- Case
Adaptive Engineering, LLC
By: Richard S. Ruback and Royce Yudkoff
The owner and CEO of Adaptive Engineering was facing an important decision: should he focus on rebuilding its core professional services business which had generated significant revenue and cash flow over the past several years, or should he focus on developing and... View Details
Keywords: Leadership; Growth and Development Strategy; Decision Making; Service Industry; Technology Industry
Ruback, Richard S., and Royce Yudkoff. "Adaptive Engineering, LLC." Harvard Business School Case 212-010, August 2011. (Revised November 2017.)
- August 2002 (Revised February 2003)
- Case
Myteam.com
By: John T. Gourville, Joseph B. Lassiter III and Taslim Pirmohamed
Elliot Katzman is faced with the need to raise cash and cut spending to develop his online amateur sports software application, Myteam.com. Even with powerful allies such as Little League and Coca-Cola, "big deals with big players" had not kept the company from running... View Details
Keywords: Cash Flow; Financial Management; Leadership Style; Crisis Management; Resource Allocation; Alliances; Sports; Web Sites; Sports Industry; Web Services Industry
Gourville, John T., Joseph B. Lassiter III, and Taslim Pirmohamed. "Myteam.com." Harvard Business School Case 503-026, August 2002. (Revised February 2003.)
- 23 Sep 2021
- News
AI Use in Hiring Means Women with Employment Gaps Get Overlooked
- 13 Oct 2016
- News
Salespeople Need a Strategy for Selling to CEOs
- January 2023 (Revised June 2023)
- Case
Replika: Embodying AI
By: Shikhar Ghosh, Shweta Bagai and Marilyn Morgan Westner
Replika was a virtual AI companion that provided a way for people to process their emotions, build connections in a safe environment, and get through periods of loneliness. The chatbot fulfilled a user's need for a friend, romantic partner, or purely an emotional... View Details
Ghosh, Shikhar, Shweta Bagai, and Marilyn Morgan Westner. "Replika: Embodying AI." Harvard Business School Case 823-090, January 2023. (Revised June 2023.)