Publications

2022
Book

Complicit: How We Enable the Unethical and How to Stop

By: Max H. Bazerman

It is easy to condemn obvious wrongdoers such as Elizabeth Holmes, Adam Neumann, Harvey Weinstein, and the Sackler family. But we rarely think about the many people who supported their unethical or criminal behavior. In each case there was a supporting cast of... View Details

Keywords: Complicity; Enabling; Ethics; Behavior; Personal Characteristics; Society

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November 2021 (Revised December 2022)
Case

Farfetch: Digital Transformation for Luxury Brands

By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli

Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details

26 Dec 2012
Working Paper Summaries

Reinforcing Regulatory Regimes: How States, Civil Society, and Codes of Conduct Promote Adherence to Global Labor Standards

Keywords: by Michael W. Toffel, Jodi L. Short & Melissa Ouellet

03 May 2022
Cold Call Podcast

Can a Social Entrepreneur End Homelessness in the US?

Keywords: Re: Brian L. Trelstad

04 Feb 2019
Book

Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

Keywords: by Dina Gerdeman; Green Technology; Energy

04 Feb 2022
Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details

Keywords: by Dina Gerdeman

24 Aug 2017
Cold Call Podcast

Does Le Pliage Help or Hurt the Longchamp Luxury Brand?

Keywords: Re: Jill J. Avery; Fashion

21 Feb 2005
Op-Ed

Is Business Management a Profession?

implicated in recent acts of corporate malfeasance—could have become so depraved, this is probably the wrong question. Given that human nature does not change much from age to age, the real issue is the effectiveness of the constraints that View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

05 Oct 2020
Book

Want to Be Happier? Make More Free Time

hasn’t always been a given. It has been built and is continuing to be built over time, through experience and data. We need to extend these discussions by proving the return on time- affluent work policies. This work has already begun. We need to scale interventions to... View Details

Keywords: by Dina Gerdeman

February 2020
Case

Bill Riddick and the Durham S.O.S. Charrette

By: Francesca Gino and Jeffrey Huizinga

Bill Riddick employs the charrette process to help black and white community leaders overcome differences and desegregate local schools in Durham, North Carolina. View Details

Keywords: Charrette; Schools; Desegregation; Education; Social Issues; Race; Leading Change; History; Durham; North Carolina

April 2022
Case

The First Opium War and Global Free Trade

By: Jeremy Friedman and Allison Lazarus

The First Opium War (1839-1842) symbolized the peak of the era of European imperialism, with a political and cultural legacy that remains potent to this day. The British Empire, “acquired in a fit of absent-mindedness” as one observer famously claimed, seemed to be... View Details

Keywords: Imperialism; Narcotics; Importing; History; Globalized Markets and Industries; Trade; Social Issues

November 2023 (Revised July 2024)
Case

'Care in Every Drop': Ayala Corporation and Manila Water (A)

By: Debora L. Spar, Paul Healy, Tricia Peralta and Julia M. Comeau

Since 1834, eight generations of the Ayala family have used their conglomerate to fund nation-building projects in the Philippines, including investments in tramcars, telecommunications, hospitals, and schools. In 1997, Ayala’s subsidiary, Manila Water, took control of... View Details

Keywords: Family Business; Economic Growth; Social Entrepreneurship; Climate Change; Natural Resources; Crisis Management; Failure; Privatization; Social Issues; Urban Development; Adaptation; Public Opinion; Mission and Purpose; Utilities Industry; Asia; Philippines

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

Research released recently by iseecars.com seems to indicate a fleeting happiness with luxury cars. New buyers of BMW, Jaguar, Land Rover, Mercedes-Benz, and Porsche sell them more frequently in the first year than owners of other models. Car owners who drive their... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

September–October 2020
Article

A New Model for Ethical Leadership

By: Max Bazerman

Rather than try to follow a set of simple rules (“Don’t lie.” “Don’t cheat.”), leaders and managers seeking to be more ethical should focus on creating the most value for society. This utilitarian view, Bazerman argues, blends philosophical thought with business school... View Details

Keywords: Social Value; Leadership; Moral Sensibility; Ethics; Decision Making; Corporate Social Responsibility and Impact; Society

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October 16, 2019
Article

Where ESG Fails

By: Michael E. Porter, George Serafeim and Mark Kramer

We are entering a new stage of understanding of the linkage between investment performance and social impact. Previous approaches, such as socially responsible investing and environmental, social, and governance (ESG) screening, have obscured the opportunities for... View Details

Keywords: ESG; Sustainability; Environment; Social Impact; Impact Investing; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Shared Value; Environmental Sustainability; Social Issues; Investment; Value; Strategy

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August 2019
Case

Humanistic Capitalism at Brunello Cucinelli

By: Francesca Gino and Gary Pisano

This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues... View Details

Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy

2022
Chapter

Buying Time? The Vietnam War and Southeast Asia

By: Mattias Fibiger

This article examines the “buying time thesis”—the idea that the American war in Vietnam bought time for the rest of Southeast Asia to build up political, economic, military, and diplomatic defenses against communism. It finds that there is some truth to claims that... View Details

Keywords: Vietnam War; Impact; Legacy; Geopolitics; War; History; Government and Politics; Southeast Asia

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March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia