Tactics - Publications - Faculty & Research

28 Nov 2016
Blog Post

Why We Recruit: Wayfair

almost all of our non-engineering teams at HBS, including Category Management, Marketing, Product Management, Operations, and more. What recruiting tactics have you found most successful in engaging with students and/or alumni at... View Details

Keywords: Consumer Products / Retail

14 Sep 2007
Research & Ideas

How to Profit from Scarcity

of scarcity can be a smart marketing strategy. And even if you're in the unfortunate position of experiencing very real scarcity, there are tactics you can employ to minimize the brand damage and even profit from the error. What's your... View Details

Keywords: by John Quelch; Consumer Products; Advertising

Web

Field Course: Private Equity Projects and Ecosystems - Course Catalog

investment vehicles, including Blackstone's Tactical Opportunities Fund, its Energy Fund, and its Distressed Securities Fund. He has served on fifteen boards and raised over $30 billion in equity capital. Professor Dionne ensures he is... View Details

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Strategy and Technology - Course Catalog

What are the key strategies for creating successful MSPs? Tactics—Judo & Sumo Strategy: Many of the critical challenges in fast-moving technology businesses are tactical in nature: how and when do firms cooperate and compete with firms... View Details

03 Nov 2022
Op-Ed

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

not retain all of your early employees, but these tactics should mitigate some loss and will likely contribute to fostering a healthy culture of transparency, trust, and respect among team members. ” Be mindful of perceptions that come... View Details

Keywords: by Julia Austin

30 Jul 2014
Lessons from the Classroom

Teaching The Deal

a reasonable request and deliver it with a smile, hopefully you can keep the other person in the room and see what happens next." Mohan—former managing director and now senior advisor of $15 billion VC and private equity firm Summit Partners—teaches this... View Details

Keywords: by Dina Gerdeman; Education

Profile

James Reinhart

our shopping infrastructure to support more data and site traffic. We’ve just opened a second distribution center where we’ll need to hire 500 to 600 people over the next two years to support the operation. What questions does that raise for you? What View Details

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

makers for change. The focus is on quantitative targets; channel tactics for effecting sales transactions are taken for strategy. No one has an eye on the go-to-market system as a whole, and no one steps back to assess the state of a... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

December 2021
Case

Slice Labs: Creating a Fraud-free Online Insurance Platform

By: Amit Goldenberg, Max Bazerman and Ruth Page

"Slice Labs: Creating a Fraud-Free Online Insurance Platform" engages students with the challenge of how to influence other parties to not engage in fraud in the context of digital insurance. The case is centered around Slice, a digital insurance company that was... View Details

Citation

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Student-Profile

Rowan Clarke

how to spend the money—in this case, on solar backup or gas-powered generators perhaps. “In addition to the tactical question of how to respond to shocks and deliver strategic economic development funding, we’re also deploying new... View Details

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Negotiation - Course Catalog

experience. You will learn first by actually negotiating, and then by stepping back to compare your approach and results with others. You will be able to test your analytic ability and tactical skill, and to experiment with new... View Details

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Tough Tech Ventures - Course Catalog

strategies and tactics for managing risk vs. reward. Historically, most entrepreneurship courses (at HBS, and elsewhere) disproportionately focus on consumer- and /or software-centric business model and product experimentation tools... View Details

01 Jun 2012
News

Straight to the Heart

GREENWALD: A savvy, successful approach that combines marketing tactics and psychological insight. Can Rachel win NBC's "Match Off"? Her story: how Rachel met Brad The veteran of several high-level marketing positions, Rachel Greenwald... View Details

Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services

26 Mar 2020
Blog Post

The Road Untraveled: VC Perspectives on COVID-19

Times of Crises We are all inundated on social media with strong opinions during these unprecedented times, and I was finding it challenging to capture tactical talking points to share with my peers. My prior experience in the VC industry... View Details

26 Jul 2004
Research & Ideas

A Better Way to Negotiate: Backward

negotiations be secret or open, separate or collective? How can you avoid being harmed by the sequencing tactics of others? Here's some advice: Study Patterns Of Influence And Deference Would-be coalition builders learn quickly that... View Details

Keywords: by James K. Sebenius

November 2005 (Revised November 2007)
Case

Tad O'Malley: December 2004

By: G. Felda Hardymon, Josh Lerner, Ann Leamon and Sean Klimczak

Tad O'Malley, a second-year student at Harvard Business School, must choose among three offers from private equity firms. Each firm presents a unique combination of history, culture, and compensation. Traces Tad's strategy in obtaining these offers and lets students... View Details

Keywords: Private Equity; Compensation and Benefits; Job Offer; Negotiation Tactics; Organizational Culture; Personal Development and Career

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01 Mar 2019
News

From Das’s Desk

Your Life: Tactics and Practices for the First 10 Years after HBS. The course will give students practical advice, skills, and insights to prepare them for success in life—not just in their careers, but across the breadth of their lives,... View Details

01 Jun 2011
News

A Growing Drumbeat

Rumennik (HBS ’12), a founding member with fellow first-years Jess Bloomgarden and Andrew Rosenthal of the HBS Start-Up Tribe, an ad hoc group with 150 members who meet weekly to brainstorm ideas, support one another, and pick the brains of local VCs and serial... View Details

Keywords: Contests

01 Jun 2012
News

What Industrial Policy?

R&D eventually follows. The right policies Supporting American manufacturing does not mean, as many critics assume, advocating an industrial policy of “picking winners,” subsidizing dying industries, or protectionism. These tactics have... View Details