Publications

9 AM – 10 AM EDT, 30 Oct 2019
HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: October 30, 2019 - December 11, 2019 View Details

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

Educators

Teaching Interest

Marketing Strategies for Profitable Growth—China

By: John A. Deighton

Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details

June 1993
Case

COMCO Holding AG (A): Origins and Strategy

By: Rosabeth M. Kanter

Keywords: Business Strategy

9 AM – 10 AM EDT, 21 Aug 2019
HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: August 21, 2019 - October 02, 2019 View Details

February 1990
Article

Developing the Competitive Organization: Interventions and Strategies

By: M. Beer

Keywords: Competition; Organizations; Strategy

21 Jun 2007
Working Paper Summaries

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

Keywords: by Andrei Hagiu; Technology

June 1999 (Revised December 2002)
Case

Supermercados Disco: Regional Strategy

The Disco chain of supermarkets has pursued a successful local niche strategy in Argentina to compete with intense competition from multinational chains. Now Disco considers options for expanding its regional strength. View Details

Keywords: Food; Marketing Strategy; Global Strategy; Globalized Markets and Industries; Food and Beverage Industry; Food and Beverage Industry; Argentina

Educators

Fall 2011
Article

Exclusivity and Control

By: Andrei Hagiu and Robin S. Lee

We analyze platform competition for content in the presence of strategic interactions between content distributors and content providers. We provide a model of bargaining and price competition within these industries and show that whether or not a piece of content ends... View Details

Keywords: General Strategy; Entertainment And Leisure; Software; Quality; Competition; Price; Sales; Expansion; Digital Platforms; Revenue; Negotiation

summer 1998
Article

Operations-Based Strategy

By: R. H. Hayes and D. M. Upton

Keywords: Strategy; Operations

23 Sep 2013
Working Paper Summaries

Applying Random Coefficient Models to Strategy Research: Testing for Firm Heterogeneity, Predicting Firm-Specific Coefficients, and Estimating Strategy Trade-Offs

Keywords: by Juan Alcácer, Wilbur Chung, Ashton Hawk & Gonçalo Pacheco-de-Almeida

January 2005 (Revised February 2006)
Background Note

Note on Corporate Strategy

By: Mikolaj Jan Piskorski

Introduces students to the study of corporate strategy. Focuses on questions of scope and ownership. Examines both horizontal and vertical integration. Underscores the point that economies of scope, or the existence of relationship-specific investments, are... View Details

Keywords: Investment; Contracts; Ownership; Corporate Strategy; Horizontal Integration; Vertical Integration

Educators

November 1991
Article

Integrating Distribution Strategy and Tactics: A Model and an Application

By: V. K. Rangan and R. Jaikumar

Keywords: Strategy; Integration

November 1989
Case

NYNEX: An Executive Development Process

By: D. Quinn Mills and G. Bruce Friesen

Keywords: Executive Education; Leadership Development; Telecommunications Industry

2017
Other Unpublished Work

Better, Simpler Strategy

By: Frances X. Frei and Felix Oberholzer-Gee

Strategy, at its core, describes how a company attains superior performance. In industry after industry, there is a wide range in company performance resulting from the various strategies adopted by individual firms. Underneath all of this variation, however, are... View Details

Keywords: Strategy; Competitive Advantage