Social Strategies - Publications - Faculty & Research - Harvard Business School

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May 2012 (Revised September 2012)
Case

HTC Corp. in 2012

By: David B. Yoffie, Juan Alcacer and Renee Kim

After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and... View Details

Keywords: Corporate Social Responsibility; Telecommunications; Brand Management; Economies Of Scale And Scope; Market Positioning; Intellectual Property Management; Technological Innovation; Information Infrastructure; Competitive Strategy; Innovation and Invention; Patents; Product Positioning; Telecommunications Industry; Taiwan

January 2015 (Revised September 2017)
Case

Omar Selim: Building a Values-Based Asset Management Firm (A)

By: George Serafeim, Rebecca Henderson and Shannon Gombos

The sustainable investing market was a recent phenomenon in the first decade of the 21st century. However, an increasing number of investors began to integrated Environmental, Social and Governance (ESG) issues in investment decisions. At Barclays Capital, Omar Selim... View Details

September 2019 (Revised December 2019)
Case

Google: To TVC or Not to TVC?

By: William R. Kerr and Carl Kreitzberg

In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of... View Details

July 2019 (Revised November 2022)
Case

Backstage at Boston Ballet

By: David G. Fubini, Ryan Raffaelli, Begum Agca Okutgen and Julia Kelley

This case asks students to consider how to prioritize goals when placed in a new leadership role. In August 2014, Meredith “Max” Hodges became the youngest Executive Director (ED) in the Boston Ballet’s 51-year history. In her first year, she was able to claim several... View Details

August 2019
Case

Simón Cohen at Henco: Sustaining 'High Performance, Happy People'

By: Francesca Gino, Jeff Steiner, Arianna Camacho and Paul Green

Simón Cohen—Founder of Henco Logistics—transformed a small Mexican logistics company into a major player within the industry. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success, an approach he developed following a personal... View Details

Keywords: Work/life Balance; Growth Strategy; Corporate Culture; Motivation; Values; Authentic Leadership Development; Leadership; Personal Development and Career; Motivation and Incentives; Values and Beliefs; Service Operations; Organizational Culture; Growth and Development Strategy; Service Industry

December 2016 (Revised May 2018)
Case

Ebony Magazine

By: Steven Rogers and Derrick Jackson

For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson... View Details

June 2015 (Revised February 2016)
Case

Team Rubicon: Bridging the Gap from Startup to National Organization

By: Leonard A. Schlesinger and Dan Nidess

Team Rubicon, a military veteran volunteer disaster relief organization, has experienced significant success in attracting attention and support in its first four years of operation. The challenges of managing the volunteer base, the cost of responding to disasters,... View Details

Keywords: Growth Strategy And Execution; Disaster Relief; NGO; Organizational Change and Adaptation; Growth and Development Strategy; Growth Management; Non-Governmental Organizations

September 2017
Article

Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees

By: Anais Thibault-Landry, Allan Schweyer and Ashley V. Whillans

Given the struggle that many organizations face hiring and retaining talent in today's tight labor market, it is critical to understand how to effectively reward employees. To address this question, we review relevant evidence that explains the importance of workplace... View Details

Keywords: Rewards; Total Reward Strategies; Incentives; Recognition; Motivation; Psychological Needs; Employees; Retention; Motivation and Incentives; Working Conditions

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November 2021
Case

Tommy Hilfiger Adaptive: Fashion for All

By: Elizabeth A. Keenan, Sandra J. Sucher and Shalene Gupta

In Fall 2017, Tommy Hilfiger launched Tommy Hilfiger Adaptive, a line of adaptive and inclusive fashion apparel intended to make dressing easier. Now, Tommy Hilfiger is planning to launch Tommy Hilfiger Adaptive internationally in early 2020. The prospect of making... View Details

Research Summary

Overview

Chu's research is focused on business and low income sectors, particularly in the use of commercial platforms to deliver what has traditionally been considered public responsibilities. In the last three decades, business models have emerged to meet the underserved... View Details

Keywords: Impact Investing; Microfinance; Base Of The Pyramid; Role Of Profit And Social Impact; Private Sector Development; Emerging Markets; Business Ventures; Health Care and Treatment; Management; Social Enterprise; Strategy; Financial Services Industry; Banking Industry; Health Industry; Latin America; North and Central America; Asia; Africa

November 2023 (Revised February 2025)
Background Note

Corporate Climate Targets

By: Willy C. Shih, Michael W. Toffel and Kelsey Carter

Companies that are addressing climate change by mitigating their greenhouse gas emissions often set reduction targets. This note describes several types of widely used carbon reduction targets, including carbon neutral, science based, net zero, real zero, and carbon... View Details

Keywords: Corporate Sustainability; Environmental Strategy; Climate Risk; Target-setting; Climate Change; Environmental Sustainability; Corporate Accountability; Policy; Measurement and Metrics; Strategic Planning; Social Issues; Corporate Social Responsibility and Impact

Research Summary

Overview

Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details

Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States

August 2015 (Revised October 2017)
Case

Turnaround at Norsk Gjenvinning (A)

By: George Serafeim

Erik Osmundsen, CEO of Norsk Gjenvinning (NG), had initiated a program to strenghten corporate governance, eliminate corruption and improve compliance, and as a result the company had experienced a turnover of almost half of its top 70 line managers and strained... View Details

June 2020
Article

In Generous Offers I Trust: The Effect of First-offer Value on Economically Vulnerable Behaviors

By: M. Jeong, J. Minson and F. Gino

Negotiation scholarship espouses the importance of opening a bargaining situation with an aggressive offer, given the power of first offers to shape concessionary behavior and outcomes. In our research, we identify a surprising consequence to this common prescription.... View Details

Keywords: Attribution; Interpersonal Interaction; Judgment; Social Interaction; Inference; Open Data; Open Materials; Preregistered; Negotiation Offer; Strategy; Behavior; Interpersonal Communication; Trust; Outcome or Result

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Teaching Interest

Overview

By: Dutch Leonard

Professor Leonard teaches about leadership and strategy for both private sector and social organizations. Topics covered in his courses include leadership and the design of strategy for social-mission organizations (including the corporate social responsibility efforts... View Details

Keywords: Leadership; Strategy; Social Enterprise; Social Entrepreneurship; Risk Management; Crisis Management; Innovation and Management; Decision Making

January 2007 (Revised January 2008)
Case

Amanco: Developing the Sustainability Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho

Describes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water... View Details

Keywords: Balanced Scorecard; Measurement and Metrics; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Strategy; Construction Industry; Industrial Products Industry; Latin America; Brazil

April 2013
Teaching Note

New Resource Bank: In Pursuit of Green (TN)

By: Christopher Marquis and Juan Almandoz

This case involves the founding and early life of a new bank enterprise in San Francisco with a commitment to the cause of sustainability. It illustrates the opportunities and challenges of banking on values and of specifying and making explicit the practical... View Details

Keywords: Business And Society; Entrepreneurial Management; Growth Strategy; Social Enterprise; Leadership; Corporate Social Responsibility and Impact; Entrepreneurship; Business and Community Relations; Growth and Development Strategy; Banking Industry; San Francisco

August 2019
Case

Humanistic Capitalism at Brunello Cucinelli

By: Francesca Gino and Gary Pisano

This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues... View Details

Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy

2021
Working Paper

The Changing Role of Business in Society

By: Michael E. Porter

Business interaction with the U.S. government, historically based on securing industry or company special interests at the expense of the public good, has enabled and furthered government dysfunction. Gridlock within the American political system has precluded the... View Details

April 2011
Case

Kay Sunderland: Making the Grade at Attain Learning

By: Linda A. Hill and Heather Beckham

Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content... View Details

Keywords: Communication; Interpersonal Relations; Personal Strategy ＆ Style; Creativity; Conflict; Interdepartmental Relations; Talent Management; Management Style; Interpersonal Communication; Talent and Talent Management; Relationships; Conflict and Resolution; Communication Strategy; Power and Influence; Service Industry

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