Publications

2015
Working Paper

Understanding Conformity: An Experimental Investigation

By: B. Douglas Bernheim and Christine L Exley

Some theories of conformity hold that social equilibrium either standardizes inferences or promotes a shared understanding of conventions and norms among individuals with fixed heterogeneous preferences (belief mechanisms). Others depict tastes as fluid and hence... View Details

Keywords: Conformity; Norms; Image Motivation; Prosocial Behavior; Motivation and Incentives; Behavior; Standards

SSRN

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Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government

James W. Riley

James Riley is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. He teaches LEAD in the MBA required curriculum.

Professor Riley is an economic sociologist. He conducts ethnographic research to... View Details

08 May 2006
Research & Ideas

The Cost of Cutting in Line

the queue? And how would social norms and a sense of fairness play out along the line? The results were quite surprising. As might be expected, the higher the amount of payment offered, the more likely individuals were to allow a stranger... View Details

Keywords: by Sean Silverthorne

27 Feb 2020
Blog Post

Taking the LEAP into the Case Method

students last semester. I was familiar with the theory of leadership, and I also had many years of teaching experience on this subject, but finding an effective way of helping students learn and improve the... View Details

December 2003
Case

Big Ideas, Inc.

By: Henry B. Reiling and Maria Mercedes Camargo

During a weekend social event, a company president learns of an attractive investment tenuously connected to his firm's line of business. Is this a corporate opportunity? View Details

Keywords: Opportunities; Financing and Loans

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

from one of Smith's earlier works, The Theory of Moral Sentiments, that caught the attention of Harvard Business School professor Nava Ashraf and coauthors Colin Camerer and George Loewenstein. In "Adam Smith, Behavioral... View Details

Keywords: by Ann Cullen

9 AM – 10 AM EST, 13 Nov 2019
HBS Online

HBS Online Sustainable Business Strategy

Learn how to become a purpose-centered business leader while examining the critical role that businesses play in solving the world's big problems, including climate change, income inequality, and social injustice. Program Dates: November 13, 2019 - December 4, 2019 View Details

March 2005 (Revised April 2005)
Module Note

A Relational Approach to Self-Assessment and Career Development

By: Monica C. Higgins

Describes the main ideas in a module on relational self-assessment as part of a course on self-assessment and career development or as part of a course on leadership and organizational behavior for MBA students or executives. Reflects a "relational" approach to career... View Details

Keywords: Personal Development and Career; Relationships; Leadership; Organizations; Behavior; Social and Collaborative Networks

Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details

Keywords: advertising; media; entertainment; information; consumer products

9 AM – 9 AM EDT, 26 Sep 2018
HBS Online

HBX Sustainable Business Strategy

Learn how to become a purpose-centered business leader while examining the critical role that businesses play in solving the world's big problems, including climate change, income inequality, and social injustice. Program Dates: September 26, 2018 - October 17, 2018. View Details

Teaching Interest

Empirical Technology and Operations Management Course

By: Himabindu Lakkaraju

I taught a set of lectures on "Introduction to Machine Learning for Social Scientists" as part of this required course for first year PhD students. This module familiarizes students with all the basic concepts in machine learning, their implementations, as well as the... View Details

9 AM – 10 AM EDT, 04 Sep 2019
HBS Online

HBS Online Sustainable Business Strategy

Learn how to become a purpose-centered business leader while examining the critical role that businesses play in solving the world's big problems, including climate change, income inequality, and social injustice. Program Dates: September 4, 2019 - September 25, 2019 View Details

9 AM – 10 AM EDT, 17 Apr 2019
HBS Online

HBS Online Sustainable Business Strategy

Learn how to become a purpose-centered business leader while examining the critical role that businesses play in solving the world's big problems, including climate change, income inequality, and social injustice. Program Dates: April 17, 2019 - May 8, 2019 View Details

9 AM – 10 AM EDT, 26 Jun 2019
HBS Online

HBS Online Sustainable Business Strategy

Learn how to become a purpose-centered business leader while examining the critical role that businesses play in solving the world's big problems, including climate change, income inequality, and social injustice. Program Dates: June 26, 2019 - July 17, 2019 View Details

9 AM – 10 AM EST, 06 Feb 2019
HBS Online

HBS Online Sustainable Business Strategy

Learn how to become a purpose-centered business leader while examining the critical role that businesses play in solving the world's big problems, including climate change, income inequality, and social injustice. Program Dates: February 6, 2019 - February 27, 2019 View Details

01 Mar 2012
News

Capitalism’s New Agenda

School’s centennial celebration a few years ago, we convened groups of business leaders in Europe, Asia, Latin America, and the United States to consider the future of the global market system. In keeping with the School’s learning model,... View Details

Keywords: Joseph L. Bower, Herman B. Leonard, and Lynn S. Paine; social activism; Occupy Wallstreet; Corporate Services; Finance

October 2007 (Revised March 2008)
Case

Dove: Evolution of a Brand

By: John A. Deighton

Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details

Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

November 2023
Case

Team Liquid: Fueling the Business of Fandom

By: Youngme Moon and Kerry Herman

In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one... View Details

Keywords: Business Model; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Organizational Culture; Business and Community Relations; Video Game Industry