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  • 2010
  • Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
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  • Web

Harvard Business School Online Courses & Learning Platforms

Choose a subject area: Digital Transformation Marketing Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Now Offering Launching Tech Ventures On-Demand – Start... View Details
  • 24 May 2014
  • News

Analysts’ dim view of CSR brightens over time

  • 10 Nov 2016
  • Working Paper Summaries

Managing Reputation: Evidence from Biographies of Corporate Directors

Keywords: by Ian D. Gow, Aida Sijamic Wahid, and Gwen Yu
  • Web

Negotiation, Organizations & Markets - Faculty & Research

Insider’s Perspective on How to Reduce Fraud in the Social Sciences By: Max Bazerman I will describe how a fraudulent paper developed and offer insights into the institutional changes that are needed. I was a co-author on a paper... View Details
  • Web

Podcast - Business & Environment

Business School sheds light on regenerative agriculture, a set of practices that restore farming ecosystems while having the potential to decarbonize. We’ll also talk about his new book The Profiteers, where he discusses the need to hold companies View Details
  • 2012
  • Article

Do Voters Demand Responsive Governments? Evidence from Indian Disaster Relief

By: Shawn Cole, Andrew Healy and Eric Werker
Using rainfall, public relief, and election data from India, we examine how governments respond to adverse shocks and how voters react to these responses. The data show that voters punish the incumbent party for weather events beyond its control. However, fewer voters... View Details
Keywords: Political Elections; System Shocks; Natural Disasters; Policy; Motivation and Incentives; Public Opinion; India
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  • 14 Feb 2023
  • HBS Case

Is Sweden Still 'Sweden'? A Liberal Utopia Grapples with an Identity Crisis

“because they feel they get a lot” for it. As of 2022, for example, Swedish health insurance and other benefits account for 30 percent of government spending, compared to 10 percent for Social Security and... View Details
Keywords: by Lane Lambert
  • 08 Dec 2022
  • HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

Nestlé, the world’s largest food and beverage company, faced a difficult choice last February as Russian tanks rolled across Ukraine, and the 24/7 news and social media cycle amplified the company’s every move. CEO Mark Schneider was... View Details
Keywords: by Michael Blanding; Consumer Products
  • 05 Jun 2020
  • Blog Post

Developing Black Talent for Leadership

outperforming in circumstances where the deck is stacked against them. HBCUs serve .1% of the overall college student population in the US, but account for 20% of black students who complete bachelor degrees [1]. They have also produced... View Details
  • October 2011 (Revised January 2012)
  • Case

LinkedIn Corporation

By: Francois Brochet and James Weber
The case is set at the end of the first public trading day of LinkedIn, an online professional network company. It provides information on the company's business model, financial statements, competitive landscape, and IPO terms, to help the reader critically assess the... View Details
Keywords: Initial Public Offering; Growth and Development; Earnings Management; Risk Management; Valuation; SWOT Analysis; Emerging Markets; Business Model; Information Technology; Competitive Strategy; Web Services Industry
Related
  • Web

Business, Government & the International Economy - Faculty & Research

are culturally closer, and export higher quality goods. The effects we document are driven by imports, rather than exports, and by integration with democratic partners that account for a larger share of a country’s trade in... View Details
  • 07 Sep 2020
  • News

Where ESG Ratings Fail: The Case for New Metrics

  • 12 Jul 2016
  • News

The Fastest-Growing Cause for Shareholders Is Sustainability

  • Article

Third-Party Punishment as a Costly Signal of High Continuation Probabilities in Repeated Games

By: Jillian J. Jordan and David G. Rand
Why do individuals pay costs to punish selfish behavior, even as third-party observers? A large body of research suggests that reputation plays an important role in motivating such third-party punishment (TPP). Here we focus on a recently proposed reputation-based... View Details
Keywords: Direct Reciprocity; Evolution; Dispersal; Cooperation; Trust; Reputation; Game Theory
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  • 2001
  • Book

From Heresy to Dogma: An Institutional History of Corporate Environmentalism

By: Andrew J. Hoffman
This is a pathbreaking account of how the environmental movement has led to profound changes in the perceptions and practices of large-scale corporations, as shown here in the chemical and petroleum industries. The book traces how market, social, and political... View Details
Keywords: Organizational Culture; Environmental Sustainability; Public Opinion; Social Issues
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    Robert C. Merton

    Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

    Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

    Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
    • April 2022
    • Case

    Gender Equality in Business: 100 Years of Progress?

    By: Boris Groysberg and Colleen Ammerman
    "Gender Equality in Business: 100 Years of Progress?" traces the history of women in management from the early 20th to early 21st century through analysis of Harvard Business Review's coverage of women and gender. The case identifies six distinct phases in the... View Details
    Keywords: History; Business History; Gender; Management; Employees; Leadership; Organizational Change and Adaptation; Work-Life Balance; Prejudice and Bias; Social Issues; Diversity; Equity; United States
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    • Article

    Pseudo-Set Framing

    By: Kate Barasz, Leslie John, Elizabeth A. Keenan and Michael I. Norton
    Pseudo-set framing—arbitrarily grouping items or tasks together as part of an apparent “set”—motivates people to reach perceived completion points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study... View Details
    Keywords: Framing Effects; Gestalt Psychology; Judgment; Judgments; Decision Making; Perception; Behavior
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    • 01 Nov 2021
    • What Do You Think?

    How Long Does It Take to Improve an Organization’s Culture?

    comments below. Editor's note: Heskett explores the leader's role in his upcoming book, Win From Within: Build Organizational Culture for Competitive Advantage, available in January 2022. References: Randall Beck and Jim Harter, “Managers View Details
    Keywords: by James Heskett