Publications

2008
Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

2007
Working Paper

Intra-Industry Foreign Direct Investment

By: Laura Alfaro and Andrew Charlton

We use a new firm level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries—close to a comprehensive picture of global multinational activity. A number of patterns emerge from the data. Most foreign direct investment... View Details

Keywords: Multinational Activity; Horizontal FDI; Vertical FDI; Stages Of Production; Multinational Firms and Management; Business Subsidiaries; Foreign Direct Investment; Competency and Skills; Production

03 Jul 2012
Research & Ideas

HBS Faculty on Supreme Court Health Care Ruling

hospitals. For example, the law formalized the growing recognition that providers must work together to manage both the cost and quality of care rather than continue to battle with each other for payments... View Details

Keywords: Re: Multiple Faculty; Health

23 Aug 2016
First Look

August 23, 2016

First-In-First-Out scheduling policy and the performance effects of those choices. Exploiting random assignment of tasks (cases) to doctors’ queues, together with variation in queue characteristics, we find that, on average, deviations lead to slower completion times,... View Details

Keywords: Sean Silverthorne

March 2014
Case

Babcock International Plc

By: John R. Wells and Galen Danskin

In 2013, Babcock International Plc (Babcock) was the largest engineering services provider in the UK with sales of over £3 billion. Under the leadership of CEO Peter Rogers, Babcock had grown revenues and profits nearly tenfold over the previous decade as it benefited... View Details

Keywords: Strategic Change; Strategy And Leadership; Diversification; United Kingdom; Military; Nuclear Power; Nuclear; Engineering And Construction; Conglomerates; Strategic Planning; Competitive Strategy; Global Strategy; Corporate Strategy; Construction Industry; Energy Industry; United Kingdom

Educators

07 Jul 2009
First Look

First Look: July 7

Policies that would create net benefits for society but would also involve costs frequently lack the necessary support to be enacted because losses loom larger than gains psychologically. To reduce this harmful consequence of loss... View Details

Keywords: Martha Lagace

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

Henry Ford think he could keep selling black-only Model Ts? "Denial has always been a problem," writes Harvard Business School historian Richard S. Tedlow in a new book, Denial: Why Business Leaders Fail to Look Facts in the Face-and What to Do About It. "What is... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology

June 2024
Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago

This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details

Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru

Educators

2016
Book

Innovation Policy and the Economy, Volume 17

By: Shane Greenstein, Josh Lerner and Scott Stern

The seventeenth volume of the National Bureau of Economic Research’s Innovation Policy and the Economy provides an accessible forum for bringing the work of leading academic researchers to an audience of policymakers and those interested in the interaction... View Details

Keywords: Innovation and Invention; Technological Innovation; Governance; Policy; Economy

December 2012
Article

The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line

By: Francesca Gino and Bradely R. Staats

What's the best way to lift people out of poverty? The social entrepreneurs in the new "impact sourcing" industry believe the answer is providing work, not aid. Their organizations hire people at the bottom of the pyramid to perform digital tasks such as transcribing... View Details

Keywords: Outsourcing; Job Cuts and Outsourcing; Nonprofit Organizations; Partners and Partnerships; Development Economics; Social Entrepreneurship; Welfare; Cooperation; San Francisco

Find at Harvard

07 Feb 2008
Working Paper Summaries

Attracting Flows by Attracting Big Clients: Conflicts of Interest and Mutual Fund Portfolio Choice

Keywords: by Lauren H. Cohen & Breno Schmidt; Financial Services

24 Sep 2014
Research & Ideas

The Business of Climate Change

On Sunday, 300,000 activists took to the streets of New York for the People's Climate March, the biggest climate protest in history, and the United Nations on Tuesday held the Climate Summit. In the spirit of Climate Week, we present insights from members of the... View Details

Keywords: Re: Multiple Faculty; Energy; Utilities

23 Jan 2024
Research & Ideas

How to Keep Employees Productive: Support Caregivers

workers between the ages of 26 and 35 and about 30 percent between the ages of 36 and 45 say that caregiving negatively affected their career. Businesses in the United States incur more than $1 trillion in costs annually due to turnover.... View Details

Keywords: by Kara Baskin

November 1991 (Revised October 1993)
Supplement

British Airways: ""Go for It, America!"" Promotion (B)

By: Stephen A. Greyser

Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details

Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry

14 Jun 2012
Working Paper Summaries

“Power from Sunshine”: A Business History of Solar Energy

Keywords: by Geoffrey Jones & Loubna Bouamane; Energy; Utilities

September 2021
Article

Network Interconnectivity and Entry into Platform Markets

By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti

Digital technologies have led to the emergence of many platforms in our economy today. In certain platform networks, buyers in one market purchase services from providers in many other markets, whereas in others, buyers primarily purchase services from providers within... View Details

Keywords: Network Interconnectivity; Platform Competition; Market Entry; Networks; Digital Platforms; Competition; Market Entry and Exit

March 2022
Teaching Note

Digital Manufacturing at Amgen

By: Shane Greenstein, Kyle R. Myers and Sarah Mehta

This teaching note provides guidance for instructors teaching “Digital Manufacturing at Amgen,” case no. 621-008. View Details

27 Mar 2018
First Look

First Look at New Research, March 27, 2018

risks for physicians on innovation may be positive or negative, depending on the characteristics of the technology. Empirically, we find that, on average, laws that limit the liability exposure of healthcare providers are associated with... View Details

Keywords: Sean Silverthorne

2022
Chapter

Lessons Learned from Support to Business during COVID-19

By: Gabriel Chodorow-Reich, Benjamin Iverson and Adi Sunderam

The authors survey the new federal subsidies and loans provided to businesses in the first year of the pandemic—including the Paycheck Protection Program (PPP), the Economic Injury Disaster Loan (EIDL) program, and aid targeted at specific industries such as airlines... View Details

Keywords: COVID-19 Pandemic; Small Business; Government Legislation; Policy