Publications

September 1999 (Revised April 2000)
Case

Novell: World's Largest Network Software Company

By: Richard L. Nolan

After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as... View Details

Keywords: Information Infrastructure; Applications and Software; Competition; Internet and the Web; Strategic Planning; Corporate Strategy; Information Technology Industry

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13 Oct 2011
Lessons from the Classroom

Building a Business in the Context of a Life

thriving on variety and excitement. Kraus explains that the course is really about finding out who you are and how you define your success in this world and in this life. "We sit back, look ahead, and ask, "What do I really want in the long term?' " The life View Details

Keywords: by Dina Gerdeman; Education

2020
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships

By: Carliss Y. Baldwin

Organizations are formed in a free economy because an individual or group perceives value in carrying out a technical recipe that is beyond the capacity of a single person. Technology specifies what must be done, what resources must be assembled, what actions taken in... View Details

Keywords: Modularity; Information Technology; Organizations; Value Creation

SSRN

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Spring 2012
Article

Sustainability at Dow Chemical

By: Robert G. Eccles, Kathleen M. Perkins and Mark Weick

Dow Chemical Company, which was founded in 1894, is now the second-largest chemical company in the world. From the outset, the company has been committed to high-technology research and commercial innovation in chemistry, advanced materials, and agro-sciences. But if... View Details

Keywords: Value Creation; Corporate Strategy; Chemicals; Environmental Sustainability; Innovation and Invention; Chemical Industry

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September 2016 (Revised April 2020)
Case

Dwyane Wade

By: Anita Elberse and Jennifer Schoppe

In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details

Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; China

09 Feb 2016
First Look

February 9, 2016

most sales compensation plans (about 70%, according to surveys) incentivize volume independent of the type of sale or cost-to-serve different customers. This is ineffective deal management and, to avoid this, some firms establish a... View Details

Keywords: Sean Silverthorne

September 1994
Case

BayFunds

By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper

In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by... View Details

Keywords: Banks and Banking; Marketing Strategy; Brands and Branding; Investment Funds; Product Marketing; Integration; Financial Services Industry

October 2022
Supplement

The SAH Group: The Time is Right, Instructor Spreadsheet

By: Juan Alcacer and Alpana Thapar

In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded... View Details

Keywords: Growth Strategy; Entrepreneurship; Investment Decisions; Growth Management; Vertical Integration; Distribution; Competition; Strategy; Supply Chain; Presentations; Product Positioning; Market Entry and Exit; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Tunisia

16 Nov 2021
HBS Case

How a Company Made Employees So Miserable, They Killed Themselves

low-skilled commercial roles. For some, this meant “going from a position of considerable autonomy and professional status to a situation in which they had to read a script from a headset, sell products over the phone, and ask permission... View Details

Keywords: by Michael Blanding

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

emphasized the need to plan for continual upgrading of technology, organizational capabilities, and talent. With these dueling considerations in mind, we distilled our research findings into seven guiding principles for digital... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

29 Sep 2014
Research & Ideas

Why Do Outlet Stores Exist?

"This implies that these original prices are credible, saying something tangible about the product characteristics to the buyer. There is content in that price, whether or not it is genuine." Grocery store pricing At HBS, Ngwe... View Details

Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail

06 Sep 2006
Lessons from the Classroom

Mixing Students and Scientists in the Classroom

niche." His on-going research at HBS synthesizes elements of history, sociology, business, and statistics. In the classroom, Fleming has carved out a place for himself helping students from diverse disciplines learn to work together View Details

Keywords: by Deborah Blagg; Education

January 2003 (Revised August 2003)
Case

General Mills and the Hawthorne Huddle (A)

Examines the role of General Mills in the formation and leadership of the Hawthorne Huddle. The Huddle was in the Hawthorne neighborhood in Northern Minneapolis, which in 1997 was plagued with high crime and poverty. The Huddle served as a forum, held the first... View Details

Keywords: Leadership; Corporate Social Responsibility and Impact; Management Succession; Social Issues; Consumer Products Industry; Minneapolis

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June 2014 (Revised January 2017)
Case

Focus Financial Partners and the U.S. RIA Industry in 2014

By: Luis Viceira and Emily A. Chien

In the Spring of 2014, Rudy Adolf, CEO and founder of Focus Financial, and the two other co-founders of the firm are considering alternative growth strategies to solidify Focus Financial's position as a leading aggregator of independent wealth management firms in the... View Details

Keywords: Financial Management; Growth and Development Strategy; Business Model; Financial Services Industry

11 Jul 2017
First Look

First Look at New Ideas and Research, July 11

their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than companies in the same industries that provide only products or services: For instance,... View Details

Keywords: Sean Silverthorne

April 2016 (Revised December 2016)
Case

The Container Store

By: Tatiana Sandino, Zeynep Ton and Aldo Sesia

The Container Store (TCS) is a Texas-based retailer of organization and storage solutions. The company prides itself in taking care of its employees first, and its cofounder and CEO Kip Tindell practices Conscious Capitalism. Since its beginnings in 1978, TCS grew to a... View Details

Keywords: Culture; Conscious Capitalism; Merchandising; Customer Focus and Relationships; Growth and Development Strategy; Operations; Service Delivery; Going Public; Performance Evaluation; Performance Productivity; Retail Industry; United States