Publications

09 Aug 2016
First Look

August 9, 2016

amputees with motorized propulsion, emulating the function of lost muscles and tendons. The company's products were based on technology developed by Dr. Hugh Herr, Director of the Biomechatronics Research Group at the MIT Media Lab.... View Details

Keywords: Sean Silverthorne

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts of moving... View Details

Keywords: Dina Gerdeman

01 Jun 2024
News

Quantum Leap

neither 0 nor 1, but rather some distribution of probabilities that it could be either, all existing simultaneously. This principle, known as superposition, inspired the Austrian physicist Erwin Schrödinger to imagine his famous cat,... View Details

Keywords: Alexander Gelfand; photographed by Chris Sorensen; quantum computing; innovation; leadership; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

01 Mar 2024
News

Case Study: Testing the Waters

says, and boost brand awareness and its existing distribution channels. But not having a portfolio of innovative products in the pipeline feels risky to Picasso. She sees two other good options for... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

November 2023
Case

Open Source Machine Learning at Google

By: Shane Greenstein, Martin Wattenberg, Fernanda B. Viégas, Daniel Yue and James Barnett

Set in early 2023, the case exposes students to the challenges of managing open source software at Google. The case focuses on the challenges for Alex Spinelli, Vice President of Product Management for Core Machine Learning. He must set priorities for Google’s efforts... View Details

Keywords: Decision Choices and Conditions; Technological Innovation; Open Source Distribution; Strategy; AI and Machine Learning; Applications and Software; Technology Industry; United States

26 Sep 2006
First Look

First Look: September 26, 2006

expertise of South African generic drug manufacturer Aspen Pharmacare are shown to be ameliorating misguided policy decisions by the South African government; communications campaigns, operational synergies, alternative distribution... View Details

Keywords: Sean Silverthorne

01 Jun 2023
News

Buy Big, Sell Small

ApnaKlub—which leases warehouse space and trucks—sources the requested products from brand-name manufacturers and distributes them to the wholesalers, who deliver within a reliable time frame. “We leverage... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

behavior. In fact, the code responsible for creating many consumer electronics is widely available and is often used as a springboard for developers to further innovate, sharing ideas and crafting new products for all to use. Everyone... View Details

Keywords: by Lane Lambert

01 Jun 2023
News

Pet Project

dropped altogether. Furthermore, it’s not obvious how Maev’s superior products could sell themselves in a crowded frozen pet food aisle. With DTC, a website can tell the brand’s story; in a retail store, View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

25 Sep 2007
First Look

First Look: September 25, 2007

Obscurity: An Individual-Level Examination of 'Long Tail' Consumption Author:Anita Elberse Abstract The idea that online channels facilitate the distribution of a vast assortment of products is undisputed,... View Details

Keywords: Martha Lagace

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Consumer Products Industry; United States

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

contactless curbside pickup options. Investors are helping shore up distribution networks by injecting cash into distributors to keep products flowing. Franchisees are being offered more generous payment... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

28 Apr 2003
Research & Ideas

Supply Chain Risk: Deal With It

the right times. They'd done it by implementing techniques and technologies at an unprecedented pace; among them, the lean production method introduced by W. Edwards Deming, just-in-time manufacturing, single-source suppliers, and global... View Details

Keywords: by David Stauffer

18 Jun 2013
First Look

First Look: June 18

Second, pay disparity between managers located in different states decreases relative to that of co-located managers. Third, division productivity falls in dispersed firms, with the effect driven by managers at the low end of the wage... View Details

Keywords: Anna Secino

October 2006 (Revised February 2010)
Case

Linux vs. Windows

By: Ramon Casadesus-Masanell and Jordan Mitchell

As of 2006, Microsoft is finding that its dominant position in client and server operating systems is under attack from Linux. While Linux has only 3% of the worldwide installed base of PC operating systems, it had captured 20% of the server market by the end of 2005... View Details

Keywords: Business Model; For-Profit Firms; Open Source Distribution; Competitive Strategy; Applications and Software; Value; Technology Industry