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- All HBS Web
(3,007)
- Faculty Publications (677)
- October 2001 (Revised June 2004)
- Case
Harrah's Entertainment Inc.
By: Rajiv Lal and Patricia Carrolo
Describes a situation facing Philip Satre, chairman and CEO of Harrah's Entertainment, Inc. Satre was reading a May 2000 Wall Street Journal story that discussed the company's marketing success in targeting low rollers, the 100% growth in stock price and profits in the... View Details
Keywords: Budgets and Budgeting; Marketing; Marketing Reference Programs; Performance Evaluation; Motivation and Incentives; Competitive Strategy
Lal, Rajiv, and Patricia Carrolo. "Harrah's Entertainment Inc." Harvard Business School Case 502-011, October 2001. (Revised June 2004.)
- October 2001 (Revised November 2002)
- Case
Herman Miller(B): Creating Innovation Streams
By: Sandra J. Sucher and Stacy McManus
In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also... View Details
Keywords: Innovation and Invention; Innovation and Management; Product Design; Product Development; Product; Supply Chain Management; Business Model; Service Delivery; Customer Value and Value Chain; Manufacturing Industry; Consumer Products Industry
Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
- October 2001 (Revised November 2002)
- Case
Herman Miller (A): Innovation by Design
By: Sandra J. Sucher and Stacy McManus
Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as... View Details
Keywords: Innovation and Invention; Product Design; Product Development; Supply Chain Management; Business Model; Organizations; Values and Beliefs; Manufacturing Industry; Consumer Products Industry
Sucher, Sandra J., and Stacy McManus. "Herman Miller (A): Innovation by Design." Harvard Business School Case 602-023, October 2001. (Revised November 2002.)
- September 2001 (Revised April 2002)
- Case
Documentum, Inc
By: Rajiv Lal and Sean Lanagan
Describes Jeff Miller's attempt to implement Geoffrey Moore's crossing the chasm ideas at enterprise software vendor, Documentum. View Details
Lal, Rajiv, and Sean Lanagan. "Documentum, Inc." Harvard Business School Case 502-026, September 2001. (Revised April 2002.)
- September 2001
- Background Note
Financial Reporting Environment, The
Provides a framework for understanding the role of financial reporting and various intermediaries as mechanisms for reducing both adverse selection and moral hazard problems in capital markets. Financial reports reduce adverse selection by providing basic information... View Details
Keywords: Financial Reporting; Financial Statements; Capital Markets; Venture Capital; Corporate Disclosure; Conflict of Interests
Healy, Paul M., Amy P. Hutton, Robert S. Kaplan, and Krishna G. Palepu. "Financial Reporting Environment, The." Harvard Business School Background Note 102-029, September 2001.
- August 2001 (Revised May 2002)
- Case
Worldzap
By: Rohit Deshpande, Carin-Isabel Knoop, Suma Raju and David Kiron
In February 2001, the CEO of a new technology start-up had to decide how to present his firm's value proposition to future clients, customers, and business partners. The technology allowed distribution of full-motion video clips of sports highlights to "third... View Details
Keywords: Business Startups; Information Technology; Marketing Strategy; Distribution; Technology Adoption; Forecasting and Prediction; Value Creation; Information Technology Industry; Sports Industry; Europe
Deshpande, Rohit, Carin-Isabel Knoop, Suma Raju, and David Kiron. "Worldzap." Harvard Business School Case 502-007, August 2001. (Revised May 2002.)
- April 2001 (Revised April 2002)
- Case
Liz Claiborne China
By: Joseph L. Bower, Sonja Ellingson Hout and Fred Young
A new country manager builds the Shanghai office of Liz Claiborne into a powerful sourcing organization using local talent. She explains the nuts and bolts of transforming the office. View Details
Keywords: Business Subsidiaries; Transformation; Selection and Staffing; Leadership; Managerial Roles; Market Entry and Exit; Fashion Industry; China
Bower, Joseph L., Sonja Ellingson Hout, and Fred Young. "Liz Claiborne China." Harvard Business School Case 301-098, April 2001. (Revised April 2002.)
- April 2001 (Revised March 2002)
- Case
Seagate Technology Buyout
By: Gregor M. Andrade, Stuart C. Gilson and Todd C. Pulvino
In March 2000, a group of private investors and senior managers were negotiating a deal to acquire the disk drive operations of Seagate Technology. The motivating factor for the buyout was the apparently anomalous market value of Seagate's equity: Seagate's equity... View Details
Andrade, Gregor M., Stuart C. Gilson, and Todd C. Pulvino. "Seagate Technology Buyout." Harvard Business School Case 201-063, April 2001. (Revised March 2002.)
- April 2001 (Revised July 2001)
- Case
Zaplet, Inc.
By: Dorothy A. Leonard and Brian DeLacey
Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Information Technology; Organizational Design; Venture Capital; Valuation; Business Strategy; Restructuring; Expansion; Product Development; Innovation Strategy; Human Resources; Information Technology Industry; California
Leonard, Dorothy A., and Brian DeLacey. "Zaplet, Inc." Harvard Business School Case 601-165, April 2001. (Revised July 2001.)
- April 2001 (Revised August 2001)
- Case
Color Kinetics Incorporated (A)
By: Das Narayandas and Mary N. Caravella
Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the... View Details
Keywords: Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry
Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (A)." Harvard Business School Case 501-077, April 2001. (Revised August 2001.)
- April 2001
- Supplement
Acer America: Development of the Aspire
Consists of five segments. Segment 1 shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire; Segment 2 features Culver and Shih describing the changes Acer made as a result of the problems... View Details
Keywords: Digital Marketing; Transformation; Forecasting and Prediction; Marketing Strategy; Outcome or Result; Problems and Challenges; Information Infrastructure; Internet and the Web; Computer Industry; Taiwan; United States
Bartlett, Christopher A. "Acer America: Development of the Aspire." Harvard Business School Video Supplement 301-805, April 2001.
- March 2001 (Revised April 2003)
- Case
Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (A)
By: Benjamin C. Esty and Michael Kane
In late 1999, the Walt Disney Co. and the Hong Kong government agreed to develop Hong Kong Disneyland, a HK$28 (U.S.$3.6) billion theme park and resort complex planned to open in late 2005. As part of the total financing package, the sponsors decided to raise HK$3.3... View Details
Keywords: Working Capital; Project Finance; Relationships; Financing and Loans; Financial Strategy; Tourism Industry; Hong Kong
Esty, Benjamin C., and Michael Kane. "Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (A)." Harvard Business School Case 201-072, March 2001. (Revised April 2003.)
- February 2001 (Revised March 2003)
- Case
ICICI (A)
By: Bharat N. Anand, Nitin Nohria and John Pegg
ICICI was the first Indian company to be listed on the New York Stock Exchange. This case is set in 1998, when the company had to decide whether to enter the retail credit segment of the Indian financial market. Although the retail credit sector presents attractive... View Details
Keywords: Growth and Development Strategy; Diversification; Expansion; Strategic Planning; Competition; Competitive Strategy; Growth Management; Markets; Banking Industry; Financial Services Industry; India
Anand, Bharat N., Nitin Nohria, and John Pegg. "ICICI (A)." Harvard Business School Case 701-064, February 2001. (Revised March 2003.)
- December 2000 (Revised March 2001)
- Background Note
Strategic Use of Music in Marketing, The: A Selective Review
By: Gerald Zaltman and Nancy Puccinelli
Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details
Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior
Zaltman, Gerald, and Nancy Puccinelli. "Strategic Use of Music in Marketing, The: A Selective Review." Harvard Business School Background Note 501-056, December 2000. (Revised March 2001.)
- November 2000 (Revised April 2001)
- Case
CMR Enterprises
By: Das Narayandas and Mary N. Caravella
Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces... View Details
Keywords: Acquisition; Customer Relationship Management; Entrepreneurship; Leadership; Marketing Strategy; Performance Evaluation; Relationships; Segmentation; Construction Industry
Narayandas, Das, and Mary N. Caravella. "CMR Enterprises." Harvard Business School Case 501-012, November 2000. (Revised April 2001.)
- October 2000 (Revised November 2005)
- Case
Li & Fung (A): Internet Issues
By: F. Warren McFarlan and Fred Young
This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details
Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States
McFarlan, F. Warren, and Fred Young. "Li & Fung (A): Internet Issues." Harvard Business School Case 301-009, October 2000. (Revised November 2005.)
- September 2000 (Revised November 2000)
- Case
GetConnected.com
By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry
Lal, Rajiv, Nilanjana R. Pal, and Jodi L. Prins. "GetConnected.com." Harvard Business School Case 501-025, September 2000. (Revised November 2000.)
- September 2000 (Revised May 2003)
- Case
Radio One, Inc.
By: Richard S. Ruback and Pauline M Fischer
Radio One (NYSE: ROIA and RIOAK), the largest radio group targeting African-Americans in the country, had the opportunity to acquire 12 urban stations in the top 50 markets from Clear Channel Communications, Inc. (NYSE: CCU) in the winter of 2000. The stations were... View Details
Keywords: Negotiation; Valuation; Race; Mergers and Acquisitions; Financial Strategy; Media and Broadcasting Industry; Indiana; United States; North Carolina
Ruback, Richard S., and Pauline M Fischer. "Radio One, Inc." Harvard Business School Case 201-025, September 2000. (Revised May 2003.)
- September 2000 (Revised September 2005)
- Case
New Beetle, The
By: Rajiv Lal and Nilanjana R. Pal
Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details
Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States
Lal, Rajiv, and Nilanjana R. Pal. "New Beetle, The." Harvard Business School Case 501-023, September 2000. (Revised September 2005.)
- August 2000 (Revised September 2005)
- Case
Omnitel Pronto Italia
By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details
Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy
Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)