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Publications
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- Faculty Publications (627)
- July 1989 (Revised December 1990)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International
By: John A. Quelch
Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details
- July 1989 (Revised August 1990)
- Background Note
New Theories of International Trade
By: David B. Yoffie and Heather A. Hazard
Explores the "new" theories of international trade--also called strategic trade policy--which were developed in the 1980s. Examines why economists and policy makers thought new approaches were necessary to explain international trade, the contributions of industrial... View Details
- October 1988 (Revised May 1998)
- Teaching Note
Lotus Development Corp.: Entering International Markets, Note on Comparative Advantage, & Note on Sources of Comparative Advantage, TN
By: David B. Yoffie
Teaching Note for (9-387-034), (9-387-023), and (9-387-024). View Details
- September 1988 (Revised July 2000)
- Case
Alex Dean
By: Shoshana Zuboff, Dave DeLong and Kathleen Scharf
Traces the evolution of Alex Dean's internal and external careers, exploring his psychological and emotional development, as well as seemingly dramatic shifts in career direction from research scientist to venture capitalist. Designed to encourage students to reflect... View Details
- May 1988 (Revised March 1990)
- Case
Matsushita Electric Industrial (MEI) in 1987
By: Christopher A. Bartlett and Sumantra Ghoshal
Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details
- January 1988 (Revised January 2007)
- Background Note
Leading Change
By: Michael Beer
Presents a conceptual framework for understanding the process of leading organizational change. Change leaders must create dissatisfaction with the status quo, develop a vision of the future state, and manage a process that sequences and orchestrates events and changes... View Details
- November 1987 (Revised June 1988)
- Case
ServiceMaster Industries, Inc.
By: James L. Heskett
The CEO of ServiceMaster Industries has convened an internal task force to come up with ideas for reorganizing the company to accommodate unusually fast growth. In developing both alternatives and criteria for appraising them, the task force has to keep in mind the... View Details
- September 1987
- Supplement
Lotus Development Corp.: Entering International Markets, Video
By: David B. Yoffie
- 1987
- Working Paper
Tests of Excess Forecast Volatility in the Foreign Exchange and Stock Markets
By: K. A. Froot
Simple regression tests that have power against the alternatives that asset prices and expected future asset returns are excessively volatile are developed and performed for the foreign exchange and stock markets. These tests have a number of advantages over... View Details
- 1986
- Book
Banking and Empire in Iran
By: Geoffrey Jones
This is the first of two volumes of a business history of a major British bank in the Middle East. Volume 1 traces the history of the bank from its foundation in 1889 as The Imperial Bank of Persia, through the years it was the state bank of Iran, and its development... View Details
- August 1986 (Revised June 1987)
- Case
Lotus Development Corporation: Entering International Markets
By: David B. Yoffie and John J. Coleman
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details
- July 1986
- Case
Nicaragua and the U.S. Trade Embargo
By: James E. Austin
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
- February 1984 (Revised February 1986)
- Case
E.I. du Pont de Nemours & Co.: Titanium Dioxide
By: W. Carl Kester, Robert R. Glauber, David W. Mullins Jr. and Stacy S. Dick
Disequilibrium in the $350 million TiO2 market has prompted Du Pont's Pigments Department to develop two strategies for competing in this market in the future. The growth strategy has a smaller internal rate of return than the alternative strategy due to large capital... View Details
- June 1983 (Revised November 2001)
- Case
EMI and the CT Scanner (A)
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
- June 1983 (Revised March 1985)
- Supplement
EMI and the CT Scanner (B)
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
- April 1983 (Revised October 1990)
- Background Note
Textiles and the Multi-Fiber Arrangement
By: David B. Yoffie
What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details
- 1980
- Article
R&D Performance as a Function of Internal Communication, Project Management, and the Nature of the Work
By: Thomas J. Allen, Denis M.S. Lee and Michael Tushman