Publications

Monique Burns Thompson is an accomplished social entrepreneur who returns to HBS (class of 1993) and brings her twenty years of successful start-up and organizational leadership experience to her research and teaching at HBS. She has led as a co-founder, President,... View Details

June–July 2013
Article

Firm Rivalry, Knowledge Accumulation, and MNE Location Choices

By: Juan Alcacer, Cristian Deszo and Minyuan Zhao

The international business (IB) literature has mostly emphasized the impact of location and firm characteristics on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that... View Details

Keywords: Geographic Location; Competition; Multinational Firms and Management; Knowledge Acquisition; Game Theory; Global Strategy

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Article

Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness

By: Lara B. Aknin, Elizabeth W. Dunn and Michael I. Norton

We examine whether a positive feedback loop exists between spending money on others (i.e. prosocial spending) and happiness. Participants recalled a previous purchase made for either themselves or someone else and then reported their happiness. Afterward, participants... View Details

Keywords: Prosocial Spending; Happiness; Philanthropy and Charitable Giving

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January 1995 (Revised September 2011)
Supplement

Charlotte Beers at Ogilvy & Mather Worldwide (B)

Updates CEO Beers' progress two years after her initiation of a massive organizational change effort. Designed as an in-class handout. View Details

Keywords: Organizational Change and Adaptation; Public Relations Industry; Public Relations Industry

September 2014
Teaching Plan

Linden Lab: Crossing the Chasm

By: Thomas R. Eisenmann

In early 2009, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life was... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Technology Industry

April 2009 (Revised August 2009)
Case

Linden Lab: Crossing the Chasm

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

In early 2008, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Infrastructure; Technology Adoption; Digital Platforms

14 Jul 2023
Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

offers HBS alumni and Harvard-affiliated postdocs the opportunity to work closely with leading biotech industry and biomedical authorities, receive mentorship, and join a community of entrepreneurs shaping the future of science. To date,... View Details

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

was his foray into energy conservation and baby products in the 1970s and '80s, followed by Cap Toys, offering toys and candy, in the 1980s and '90s. The latter venture, which produced the uniquely American and insanely popular SpinPop... View Details

Keywords: by Dennis Fisher; Consumer Products

June 12, 2019
Article

Business as Usual Will Not Save the Planet

By: Mark R. Kramer, Rishi Agarwal and Aditi Srivinas

The United Nations’ 17 sustainable development goals (SDGs) were explicitly designed to engage the private sector in addressing the world’s most pressing challenges. Four years into the UN’s 15-year timeline, the question is whether companies are advancing serious... View Details

Keywords: Sustainable Development; Environmental Sustainability; Goals and Objectives; Corporate Social Responsibility and Impact; Planning

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January 2024 (Revised June 2024)
Case

Equal Justice Initiative: Mercy, Truth and Dignity

By: V. Kasturi Rangan, Gerald Chertavian and Brittany Logan

In 1989, the Equal Justice Initiative was established as a non-profit, public interest law firm by Harvard Law School graduate, Bryan Stevenson.

EJI provides legal assistance to condemned prisoners, people wrongly convicted or unfairly sentenced, children in... View Details

Keywords: Equality and Inequality; Nonprofit Organizations; Mission and Purpose; Growth and Development Strategy; Social Issues; Race

April 2023
Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin

In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details

Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Public Relations Industry; Public Relations Industry; Public Relations Industry; United States

May 2011 (Revised March 2013)
Supplement

Marshall & Gordon: Designing an Effective Compensation System (B)

By: Heidi K. Gardner and Kerry Herman

CEO Kelly Browne wrestles with the design and roll-out of a new compensation system to promote the collaboration necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service... View Details

Keywords: Globalization; Executive Compensation; Management; Organizational Culture; Performance; Groups and Teams; Behavior; Corporate Strategy; System

April 2007 (Revised March 2008)
Case

Dr. Iqbal Survé at Sekunjalo Investment Group (A)

By: Linda A. Hill and Emily Stecker

Dr. Iqbal Surve, a self-described "medical doctor, philanthropist, and social entrepreneur," was born in 1963 and grew up in poverty, like virtually all non-white South Africans during apartheid. During the 1970s and 1980s, he served in leadership positions in the ANC,... View Details

Keywords: Crime and Corruption; Social Entrepreneurship; Investment; Leadership; Corporate Social Responsibility and Impact; Partners and Partnerships; South Africa

28 Aug 2015
Blog Post

What is the HBS Health Care Initiative?

HBS, the Health Care Initiative hosts a “Welcome Reception” in September for students who have an interest in the industry. This event offers the opportunity for incoming students to meet faculty who teach... View Details

January 2021 (Revised March 2022)
Case

Brigad: The Future of Work

By: Nien-he Hsieh, Elena Corsi and Daniela Beyersdorfer

In 2019 Florent Malbranche, CEO and co-founder of the French tech startup Brigad, pondered the next growth steps. Founded in 2015, Brigad’s objective was two-fold: to help restaurants and bars find qualified staff for punctual shifts, and to make it easier for... View Details

Keywords: Platform Business; Gig Economy; Regulation; Entrepreneurship; Marketplace Matching; Growth and Development Strategy

Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government

February 1997 (Revised January 2002)
Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details

Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America