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- 14 Aug 2012
- First Look
First Look: August 14
LauHarvard Business School Case 212-026 ATR KimEng is a Philippino asset management business. It is making an important decision on its own strategy going forward: should it stay independent or be taken over by a large bank in the region. Through this case, we discuss... View Details
Keywords: Sean Silverthorne
- August 2018
- Case
Digital Transformation at Brazilian Retailer Magazine Luiza
By: Thales S. Teixeira, Leandro A. Guissoni and Tania Modesto Veludo-de-Oliveira
By late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations of digital transformation. What was unclear in his mind was whether he should act as a tech company and grow as fast as... View Details
Keywords: Digital; Ecommerce; Retailing; Brazil; Bricks And Mortar; Pricing; Customer Lifetime Value; Growth and Development Strategy; Internet and the Web; Transformation; Decision Choices and Conditions; Retail Industry; Brazil
Teixeira, Thales S., Leandro A. Guissoni, and Tania Modesto Veludo-de-Oliveira. "Digital Transformation at Brazilian Retailer Magazine Luiza." Harvard Business School Case 519-009, August 2018.
- March 2017 (Revised May 2019)
- Case
Marketing Transformation at Mastercard
By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details
Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
- December 2018
- Case
DraftKings and the Future of Fantasy Sports
By: Robert F. Higgins and Julia Kelley
Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details
Keywords: Fantasy Sports; Daily Fantasy Sports; DraftKings; FanDuel; Supreme Court; Sports Betting; Sports Gambling; Sports; Business Model; Government Legislation; Lawsuits and Litigation; Laws and Statutes; Business Strategy; Internet and the Web; Mobile and Wireless Technology; Games, Gaming, and Gambling; Sports Industry; Sports Industry; United States; Massachusetts; Boston
Higgins, Robert F., and Julia Kelley. "DraftKings and the Future of Fantasy Sports." Harvard Business School Case 819-074, December 2018.
- September 2017 (Revised March 2018)
- Case
Chai Point: Disrupting Chai
By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details
Keywords: Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Food and Beverage Industry; Asia; India; Karnataka; Bangalore
Ghosh, Shikhar, Ramana Nanda, and Rachna Tahilyani. "Chai Point: Disrupting Chai." Harvard Business School Case 818-020, September 2017. (Revised March 2018.)
- June 2014
- Case
Going Social: Durex in China
By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.
- February 2021 (Revised March 2022)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
- October 2021 (Revised November 2021)
- Case
Bodega Aurrera: eCommerce at the Base of the Pyramid
By: Michael Chu, Álvaro Rodríguez Arregui, Carla Larangeira and Jenyfeer Martinez Buitrago
Bodega Aurrera, serving the base of the pyramid and Walmart’s main Mexican format, is considering launching a full eCommerce channel as Covid-19 has erupted in the country. In 2019, Bodega Aurrera accounted for 45% of revenues and 2,748 of Walmex’s 3,416 stores. Having... View Details
Keywords: Bottom Of The Pyramid; Digitalization; Omnichannel; Walmart; Business Model; Internet and the Web; Marketing Channels; Technology Adoption; E-commerce; Retail Industry; Latin America; Mexico
Chu, Michael, Álvaro Rodríguez Arregui, Carla Larangeira, and Jenyfeer Martinez Buitrago. "Bodega Aurrera: eCommerce at the Base of the Pyramid." Harvard Business School Case 322-059, October 2021. (Revised November 2021.)
- March 2021 (Revised August 2022)
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
- August 2022 (Revised March 2023)
- Case
Pricing at Netflix: The Sequel
By: Elie Ofek and Amy Klopfenstein
This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new, high-profile original content, added millions of subscribers, and introduced another price increase in January 2022.... View Details
Keywords: Marketing; Advertising; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Internet and the Web; Customers; Customer Satisfaction; Entertainment and Recreation Industry; Entertainment and Recreation Industry; North and Central America; United States
Ofek, Elie, and Amy Klopfenstein. "Pricing at Netflix: The Sequel." Harvard Business School Case 523-015, August 2022. (Revised March 2023.)
- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
HBS Professor Marco Iansiti and H.T. Kung, William H. Gates Professor of Computer Science at Harvard, solicited views on new directions for the Internet in a panel discussion called "e-Service: The Next e-Wave." The current shift on the... View Details
- December 2019
- Case
Steemit: A New Social Media?
By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details
Keywords: Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values and Beliefs; Goals and Objectives; Digital Platforms; Product Design; Design; Problems and Challenges; Network Effects; Motivation and Incentives; Social and Collaborative Networks; Reputation; Business Strategy; Competition; Internet and the Web; Social Media; Entertainment and Recreation Industry; United States; Virginia; New York (city, NY)
Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
- June 2015 (Revised April 2018)
- Case
WeChat: A Global Platform?
By: Willy Shih, Howard Yu and Feng Liu
WeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and... View Details
Keywords: Online Platforms; China; WeChat; Tencent Holdings; Globalization; Internet and the Web; Applications and Software; Digital Platforms; Telecommunications Industry; Telecommunications Industry; China
Shih, Willy, Howard Yu, and Feng Liu. "WeChat: A Global Platform?" Harvard Business School Case 615-049, June 2015. (Revised April 2018.)
- 10 Apr 2012
- First Look
First Look: April 10
widely, and research shows that it's often tough to increase profits by investing abroad. A new study of the grocery retail industry reveals that with a few exceptions globalization's benefits have not accrued to retailers. Local... View Details
Keywords: Carmen Nobel
- March 2023
- Teaching Note
Ransomware Attack at Colonial Pipeline Company
By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
- 27 Sep 2011
- First Look
First Look: September 27
Industry Author:Arthur Daemmrich Abstract Fiercely contested before, during, and since its passage, the 2010 Patient Protection and Affordable Care Act (ACA) will restructure the U.S. healthcare market if fully implemented in coming... View Details
Keywords: Sean Silverthorne
- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
Increasingly, it seems, there are just two types of companies left in the world: dot-coms and "wanna-dots." The dot-coms, of course, are the pure Internet companies operating on-line businesses. Most of them are less than five... View Details
Keywords: by Rosabeth Moss Kanter
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
newspaper. Again, there are exceptions in a few companies, but this disappointing discrepancy is quite common. Q: What can all companies take away from your study of the newspaper industry and its response to the View Details
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the consumer empowerment that the View Details
Keywords: by Lynda M. Applegate
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
Internet pioneers looked at everything from Wi-Fi "hot spots" to the future of broadband at a recent telecommunications conference at Harvard Business School. The issues were debated at the Bandwidth Explosion colloquium held... View Details