Publications

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January 2023 (Revised June 2023)
Case

Replika: Embodying AI

By: Shikhar Ghosh, Shweta Bagai and Marilyn Morgan Westner

Replika was a virtual AI companion that provided a way for people to process their emotions, build connections in a safe environment, and get through periods of loneliness. The chatbot fulfilled a user's need for a friend, romantic partner, or purely an emotional... View Details

Keywords: AI; AI and Machine Learning; Applications and Software; Human Needs; California

13 Aug 2021
Research & Ideas

Managers, Here’s How to Bond with New Hires Remotely

companies that offer internships to cultivate talent, including JPMorgan Chase, Deloitte, and PepsiCo, to roll out virtual programs in 2020. The study’s findings offer reassurance to the 81 percent of View Details

Keywords: by Lane Lambert

August 2001 (Revised August 2012)
Case

BestDoctors, Inc.

By: Regina E. Herzlinger and Seth Bokser

Upon learning the news of a critical illness, patients and their families are shocked, saddened, fearful, and angry all at once. And just as soon as they catch their collective breath, they all ask the same question—a question that has the potential to infuse hope into... View Details

Keywords: Business Model; Entrepreneurship; Health Care and Treatment; Medical Specialties; Knowledge Sharing; Demand and Consumers; Health Industry

Satish Tadikonda is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School. In the MBA program, Satish teaches The Entrepreneurial Manager, a required first-year MBA course, and Entrepreneurship in Life Sciences, an elective course for... View Details

January 2005
Case

Building Career Foundations: Humphrey Chen (A)

Follows the career decision making of a second-year MBA student who is engaged and must negotiate both cross-cultural and dual-career issues. Humphrey Chen must decide between a consulting firm and running his own start-up company (pre-Internet boom). He confronts... View Details

Keywords: Decision Choices and Conditions; Personal Development and Career; Family and Family Relationships; Cross-Cultural and Cross-Border Issues

17 Jun 2019
Research & Ideas

What Hospitals Must Learn to Compete

Harvard Business School professors Raffaella Sadun and Leemore Dafny are both economists who have studied hospitals extensively—Sadun’s research has looked at the economics of management, while Dafny’s examines interactions between health... View Details

Keywords: by Alumni Bulletin Staff; Health

November 2011
Case

Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry

By: Michael Beer and Ingrid Vargas

In 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun... View Details

Keywords: Technology; Morale; Conflict; Organizational Change; Team Building; Organizational Change and Adaptation; Information Technology; Leadership; Communication; Groups and Teams; Attitudes; Conflict and Resolution; Information Technology Industry; Communications Industry

September 2007 (Revised May 2009)
Case

Syndexa and Technology Transfer at Harvard University

By: Richard G. Hamermesh and David Kiron

Gokhan Hotamisligil is a star researcher at Harvard School of Public Health who has made groundbreaking discoveries linking fat cells, inflammation, and diabetes. He now wants to form a company to commercialize these discoveries. At the same time, Isaac Kohlberg, the... View Details

Keywords: Business Startups; Higher Education; Entrepreneurship; Innovation and Invention; Intellectual Property; Rights; Agreements and Arrangements; Science-Based Business; Commercialization; Health Industry; Health Industry

November 2005 (Revised May 2007)
Case

Leading Change at Simmons (A)

By: Tiziana E. Casciaro, Amy C. Edmondson, Stacy McManus and Kate Roloff

Explores the challenge of managing large-scale organizational change at Simmons, an old and established company that manufactures and distributes mattresses. The new CEO, Charlie Eitel, hired to turn the organization's performance around, considers whether to implement... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Leading Change; Employee Relationship Management; Manufacturing Industry; Consumer Products Industry; United States

August 2003 (Revised March 2004)
Case

Wintel (A): Cooperation or Conflict

By: David B. Yoffie, Ramon Casadesus-Masanell and Sasha Mattu

Examines the dynamic relationship between two complementors: Intel and Microsoft. Set in 1995, the case asks how Intel and Microsoft should solve a serious division between the two companies that threatens the health of the PC industry. View Details

Keywords: Conflict Management; Competition; Cooperation; Information Technology Industry; Computer Industry; Semiconductor Industry

October 2018
Case

BBVA: Corporate Governance & Corporate Strategy

By: Krishna Palepu and Jordi Canals

BBVA is a very successful Spanish bank facing a number of challenges as a result of significant industry and regulatory changes. The company takes pride in its board structure and excellent corporate governance. The Chairman of the Board was wondering how best to... View Details

Keywords: Board Of Directors; Corporate Governance; Strategy; Change Management; Governing and Advisory Boards; Banking Industry; Spain

2009
Book

Merchants to Multinationals

By: G. Jones

Merchants to Multinationals examines the evolution of multinational trading companies from the eighteenth century to the present day. During the Industrial Revolution, British merchants established overseas branches which became major trade intermediaries and... View Details

Keywords: Trade; Foreign Direct Investment; Multinational Firms and Management; Business History; Alliances; Groups and Teams; Distribution Industry; Africa; Asia; Great Britain; Latin America

20 Feb 2022
News

Thanks to Remote Work, Many in Gen Z May Never Work in an Office. Will It Matter?

September 2019 (Revised June 2021)
Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda

Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details

Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation

19 Mar 2018
News

Those coupons people use for expensive meds are starting to count for less

27 Apr 2020
News

The pandemic is liberating firms to experiment with radical new ideas

January 2006 (Revised April 2007)
Case

General Electric Healthcare, 2006

By: Tarun Khanna and Elizabeth Raabe

In January 2006, Joe Hogan, head of General Electric (GE) Healthcare Technologies, prepared to step into William Castell's shoes as CEO of GE Healthcare, the world's leading manufacturer of diagnostic imaging equipment. In 2004, former CEO Jeff Immelt acquired Amersham... View Details

Keywords: Corporate Entrepreneurship; Cost vs Benefits; Growth and Development Strategy; Mergers and Acquisitions; Machinery and Machining; Global Range; Multinational Firms and Management; Product Design; Technological Innovation; Expansion; Value Creation; Business Subsidiaries; Health Industry; Health Industry

June 2024
Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney

In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details