Publications

October 2001 (Revised March 2002)
Case

Siemens AG: Global Development Strategy (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details

Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore

2017
Book

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

By: Tsedal Neeley

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details

Keywords: Communication; Residency; Corporate Strategy; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Brazil; France; Germany; Indonesia; Japan; Taiwan; Thailand; United States

July 2005 (Revised October 2006)
Case

Global Fun: The Internationalization of Theme Parks

By: Geoffrey G. Jones and Steven Shaheen

A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details

Keywords: Private Equity; Globalized Markets and Industries; Globalized Firms and Management; Global Strategy; Entertainment and Recreation Industry; Germany; Tokyo; Great Britain; Denmark; United States; Paris

03 Oct 2012
What Do You Think?

Can We Bring Back the “Industrial Commons” for Manufacturing?

"over 20% in Germany and at good wages." Peter Sebregondi said that "the German government, companies and unions TOGETHER have defended the German Industrial Commons" in response to pressure from globalization and EU... View Details

Keywords: by James Heskett; Manufacturing

25 Aug 2022
News

September 2022 Alumni and Faculty Books

topic. Scholars interested in the fields of finance and private equity will find the research and case studies informative and enlightening. Empires of Ideas: Creating the Modern University from Germany to America to China By William C.... View Details

2012
Article

Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco

By: G. Jones and Christina Lubinski

This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details

Keywords: Growth and Development; Market Entry and Exit; Problems and Challenges; Marketing Strategy; Markets; Change; Customers; Social Psychology; Science; Brands and Branding; Competitive Strategy; Consumer Products Industry; United States; Germany

2011
Chapter

Another Grand Tour: Cameralism and Antiphysiocracy in Tuscany, Baden, and Denmark-Norway

By: Sophus A. Reinert

Keywords: History; Economic Systems; Italy; Germany; Norway; Denmark

April 1993 (Revised June 1993)
Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan

In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details

Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

Article

Making 'Green Giants': Environment Sustainability in the German Chemical Industry, 1950s–1980s

By: Geoffrey Jones and Christina Lubinski

This article examines the evolution of corporate environmentalism in the West German chemical industry between the 1950s and the 1980s. It focuses on two companies, Bayer and Henkel, that have been identified as "green giants," and traces the evolution of their... View Details

Keywords: Business History; Green Business; Regional Strategy; Pollution; Henkel; Bayer; Globalization; History; Chemical Industry; Germany; United States

December 2013 (Revised October 2014)
Case

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer, Christian Bettinger and Andreas Philippi

Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details

Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

30 countries, employing over 130 thousand people. As its global revenues grew, especially in Europe, Steinhoff created a new holding company, Steinhoff International Holdings N.V. incorporated in the Netherlands and with a primary listing in View Details

Keywords: Dina Gerdeman

Article

Does Management Matter in Schools?

By: Nicholas Bloom, Renata Lemos, Raffaella Sadun and John Van Reenen

We collect data on operations, targets and human resources management practices in over 1,800 schools educating 15-year-olds in eight countries. Overall, we show that higher management quality is strongly associated with better educational outcomes. The UK, Sweden,... View Details

Keywords: Management; Education; Business Strategy; Education Industry; Germany; Sweden; India; Canada; Italy; Brazil; United Kingdom; United States

Read Now

August 2005 (Revised April 2014)
Teaching Note

Innocents Abroad: Currencies and International Stock Returns

By: Mihir A. Desai, Kathleen Luchs, Elizabeth A. Meyer and Mark Veblen

What do international stocks contribute to the portfolio of a U.S. investor? How do currencies interact with stock price movements in determining the benefits of international diversification? This case helps students compare the risks and returns of foreign stock... View Details