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  • 15 Feb 2000
  • Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

the world of e-commerce without understanding the difference. EE: What do you most want participants to take away from this course? Nolan: In two full weeks, through extensive case analysis, we're able to immerse executives in the... View Details
Keywords: by Staff
  • 01 Apr 2000
  • News

Real World Issues Aired at Student Led Conferences

opportunities, and business models were discussed. The next series of panels considered topics that included start-ups in Asia and the Internet and entrepreneurship in Japan. Saturday's lunchtime keynote speaker was Guangshao Tu, CEO of the Shanghai Stock Exchange. The... View Details
Keywords: Mary Ellen Gardner
  • 23 Aug 2019
  • Blog Post

A Summer of Peaks and Swells: Interning at Patagonia

closely to a UX researcher or designer. Days are a mix of talking with customers, analyzing research, and rethinking how Patagonia customers experience the brand. I partner closely with creative, marketing, and e-commerce teams to help... View Details
Keywords: Technology; Consumer Products / Retail
  • 13 Jan 2021
  • News

Silicon Valley’s “Detroit Moment”

experience with the Silicon Valley business model. Before she started BulkWhiz in 2017, she worked at Facebook as the head of brand advertising in the Middle East and North Africa. And it was in that role that she saw opportunity for BulkWhiz: The region had booming... View Details
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
Related
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

uses volunteers to analyze what users do online—what websites they visit, how long they stay there, and, for the top 100 e-commerce sites, what specific products they purchase. By putting together the two databases—combining more than... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 20 Nov 2000
  • Research & Ideas

Moving from Supply Chains to Supply Networks

Here, we explore how to apply the principles in the new economy, which includes e-commerce and new supply chains that have been created as a result of technological change. We also discuss the changing role of intermediaries, as well as... View Details
Keywords: by Staff
  • 22 Jan 2018
  • News

The First Five Years: ‘30 Under 30’ Edition

vote of confidence for us to keep pushing forward in our efforts to improve America’s healthcare system.” Dhar: “Any recognition of your hard work is gratifying and exciting. For me, it's a push to keep doing what I love: e-commerce and... View Details
Keywords: Ambulatory Health Care Services; Health, Social Assistance; Nonstore Retailers; Retail Trade; Educational Support Services; Educational Services
  • 08 Nov 2021
  • Blog Post

Building an Internship Program at Your Startup: An Interview with Facily’s Diego Dzodan (MBA 1999)

social e-commerce operated there in lower income areas. During that trip, he identified an opportunity to bring a similar model to Latin America and the entrepreneurship seed was planted yet again. It was time to leave the “dream job” and... View Details
Keywords: Entrepreneurship; Consumer Products / Retail
  • 27 Aug 2019
  • Blog Post

Meet the PRIDE Club

Miami, Florida. Prior to HBS, she worked in digital and multicultural marketing across the consumer products and media industries. She will be transitioning to e-commerce management after HBS. When she's not immersed in the case method... View Details
  • 01 Oct 1999
  • News

Q & A: Jeanne P. Jackson: A New Regime at Banana Republic

them across catalog and online channels. I'm currently in charge of Gap Online and the Banana Republic catalog. Soon we will bring Banana Republic and Old Navy online. What will the Web bring to Banana? Having a presence on the Web will be a natural extension of the... View Details
  • 01 Dec 2013
  • News

14 for '14

consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details
Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade
  • December 2017 (Revised March 2019)
  • Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
Related
  • 03 Jun 2020
  • Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

body coaches on training, nutrition, and cognitive health. Meanwhile, the team is also focused on product development in the consumer goods space and growing their e-commerce business. In addition, the company has a mobile app and has... View Details
Keywords: Consumer Products / Retail
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

General Manager of E-Commerce role and later GM of North America position, leading thousands of employees and a billion-dollar business. During this time, she also took on new roles in her personal life, marrying her husband Mike and... View Details
Keywords: Consumer Products / Retail
  • 11 Mar 2001
  • Research & Ideas

Evolving for Success [Part Two]

age: dot-coms, dot-com enablers, and wanna-dots. That's kind of a joke, because many of the pure dot-coms are dead. The dot-com enablers, which are the technology and service firms themselves, are the biggest e-commerce companies in the... View Details
Keywords: by Staff
  • 31 Jul 2012
  • First Look

First Look: July 31

121-year old mission-driven organization for a world of accelerating digital convergence and decreasing magazine sales. Historically a proponent of evolutionary change, he is considering a radical move: creating a senior management position responsible for View Details
Keywords: Carmen Nobel
  • 10 Jun 2022
  • Blog Post

New Venture Competition 2022: Business and Environment Ventures

Tan, MBA 2023 Komo is a food delivery platform that combines sustainability with beautiful & reusable foodware. ---------------------------------------------------- Circular Economy Contestants MoveItCarmen Marin de Leon, MBA 2023MoveIt is a new View Details
  • 08 Mar 2011
  • First Look

First Look: March 8

Moneybookers Limited, one of the top three e-payment solution providers in Europe. However, approximately 70% of Moneybookers revenues were related to transactions from online gaming sites (down from 100% in 2002). Although the thesis was that View Details
Keywords: Sean Silverthorne
  • 25 Apr 2023
  • News

Class of 2022 Startups Sweep Alumni New Venture Competition

and Sylvan Guo, for Hue, an e-commerce technology platform that helps brands and retailers to showcase short-form, customer-generated video reviews on their websites. The virtual audience then awarded the Crowd Favorite prize of $5,000 to... View Details
Keywords: Margie Kelley