Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (772) Arrow Down
Filter Results: (772) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (3,062)
    • Faculty Publications  (772)

    Show Results For

    • All HBS Web  (3,062)
      • Faculty Publications  (772)

      Communication StrategyRemove Communication Strategy →

      ← Page 30 of 772 Results →

      Are you looking for?

      →Search All HBS Web
      • March 2006 (Revised December 2009)
      • Compilation

      Skype

      By: Peter A. Coles and Thomas R. Eisenmann
      Presents eBay's rationale for its $2.6 billion acquisition in late 2005 of Skype, a fast growing voice-over-Internet protocol (VoIP) provider. Describes Skype's history, technology, business model, and competition, as well as government regulation of VoIP services. View Details
      Keywords: Mergers and Acquisitions; Business Model; Communication Technology; Growth and Development Strategy; Network Effects; Competitive Strategy; Internet and the Web; Information Infrastructure; Telecommunications Industry
      Citation
      Purchase
      Related
      Coles, Peter A., and Thomas R. Eisenmann. "Skype." Harvard Business School Compilation 806-165, March 2006. (Revised December 2009.)
      • March 2006
      • Case

      Cabo San Viejo: Rewarding Loyalty

      By: Youngme E. Moon, Gail J. McGovern and Seth Schulman
      In 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a... View Details
      Keywords: Debates; Customer Relationship Management; Marketing Strategy; Problems and Challenges; Adoption; Value Creation; Health Industry; California
      Citation
      Educators
      Purchase
      Related
      Moon, Youngme E., Gail J. McGovern, and Seth Schulman. "Cabo San Viejo: Rewarding Loyalty." Harvard Business School Case 506-060, March 2006.
      • February 2006 (Revised November 2012)
      • Case

      Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A)

      By: V. Kasturi Rangan, Brooke Barton and Ezequiel Reficco
      Located in the highlands of Peru, the Tintaya copper mine has long been a source of intense conflict between local community members and mine operators. The mine, which was owned and managed first by the Peruvian state and later by BHP Billiton, stands on 2,300... View Details
      Keywords: Developing Countries and Economies; Multinational Firms and Management; Agreements and Arrangements; Corporate Social Responsibility and Impact; Business and Community Relations; Non-Governmental Organizations; Conflict Management; Mining Industry; Australia; Peru
      Citation
      Educators
      Purchase
      Related
      Rangan, V. Kasturi, Brooke Barton, and Ezequiel Reficco. "Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A)." Harvard Business School Case 506-023, February 2006. (Revised November 2012.)
      • January 2006 (Revised December 2006)
      • Case

      Wal-Mart's Business Environment

      By: Felix Oberholzer-Gee
      In 2004, Wal-Mart Stores, Inc. proposed to build a new supercenter in Inglewood, a low-income community near Los Angeles. The proposal was a part of Wal-Mart's strategy to bring its supercenter format to California. Introduced in the late 1980s, supercenters added a... View Details
      Keywords: Goals and Objectives; Expansion; Market Entry and Exit; Corporate Strategy; Labor Unions; Conflict and Resolution; Retail Industry; Los Angeles
      Citation
      Educators
      Purchase
      Related
      Oberholzer-Gee, Felix. "Wal-Mart's Business Environment." Harvard Business School Case 706-453, January 2006. (Revised December 2006.)
      • November 2005 (Revised February 2009)
      • Case

      Publicis Groupe: Leading Creative Acquisitions

      By: Rosabeth M. Kanter and Ryan Raffaelli
      The CEO of a French-based advertising agency network led a series of high-profile acquisitions that created the world's 4th largest global communications company, after a failed strategic alliance taught him lessons about leadership and business relationships. View Details
      Keywords: Mergers and Acquisitions; Leadership; Management Succession; Partners and Partnerships; Cooperation; Integration; France
      Citation
      Educators
      Purchase
      Related
      Kanter, Rosabeth M., and Ryan Raffaelli. "Publicis Groupe: Leading Creative Acquisitions." Harvard Business School Case 506-010, November 2005. (Revised February 2009.)
      • October 2005 (Revised January 2006)
      • Case

      Augusta National Golf Club Controversy, The (A)

      By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
      The prestigious Augusta National Golf Club's secret membership is widely believed to exclude women. When feminist advocate Martha Burk receives a mysterious list of "members," she must decide how best to use this information in her efforts to crack the glass ceiling.... View Details
      Keywords: Partners and Partnerships; Attitudes; Decision Making; Problems and Challenges; Business and Stakeholder Relations; Gender; Non-Governmental Organizations; Communication Strategy; Sports Industry
      Citation
      Educators
      Purchase
      Related
      Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "Augusta National Golf Club Controversy, The (A)." Harvard Business School Case 306-029, October 2005. (Revised January 2006.)
      • June 2005 (Revised January 2008)
      • Case

      Good Technology: Empowering Mobility Around the Globe (A)

      By: Geoffrey G. Jones and Adam Minnick
      Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms... View Details
      Keywords: Business Startups; Entrepreneurship; Globalized Firms and Management; Partners and Partnerships; Expansion; Wireless Technology; Communications Industry; Communications Industry; California
      Citation
      Find at Harvard
      Related
      Jones, Geoffrey G., and Adam Minnick. "Good Technology: Empowering Mobility Around the Globe (A)." Harvard Business School Case 805-139, June 2005. (Revised January 2008.)
      • April 2005 (Revised June 2006)
      • Case

      NTT DoCoMo, Inc.: Mobile FeliCa

      By: Stephen P. Bradley, Thomas R. Eisenmann, Masako Egawa and Akiko Kanno
      Managers of DoCoMo, Japan's largest mobile phone company, are formulating a strategy for mobile FeliCa: contactless integrated circuits that will be built into DoCoMo phones, allowing them to be used for quick and convenient retail or commuter fare payments, building... View Details
      Keywords: Cost vs Benefits; Expansion; Alliances; Wireless Technology; Communications Industry; Communications Industry; Japan
      Citation
      Educators
      Purchase
      Related
      Bradley, Stephen P., Thomas R. Eisenmann, Masako Egawa, and Akiko Kanno. "NTT DoCoMo, Inc.: Mobile FeliCa." Harvard Business School Case 805-124, April 2005. (Revised June 2006.)
      • April 2005 (Revised March 2007)
      • Case

      eAccess, Ltd.

      By: Thomas R. Eisenmann, Masako Egawa and Ariko Ota
      The managers of eAccess, Japan's third largest provider of digital subscriber line (DSL) service, must decide whether to enter the mobile communications business. Japan's mobile services are among the world's most expensive, and incumbent carriers' profits are high. To... View Details
      Keywords: Information Infrastructure; Diversification; Policy; Business Startups; Mobile and Wireless Technology; Communications Industry; Communications Industry; Japan
      Citation
      Find at Harvard
      Related
      Eisenmann, Thomas R., Masako Egawa, and Ariko Ota. "eAccess, Ltd." Harvard Business School Case 805-117, April 2005. (Revised March 2007.)
      • December 2004 (Revised May 2005)
      • Case

      Nestle: Sustainable Agriculture Initiative

      By: Forest L. Reinhardt
      Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the... View Details
      Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Business and Community Relations; Corporate Strategy; Agribusiness; Supply Chain Management; Marketing Strategy; Value Creation; Food and Beverage Industry; Agriculture and Agribusiness Industry
      Citation
      Educators
      Purchase
      Related
      Reinhardt, Forest L. "Nestle: Sustainable Agriculture Initiative." Harvard Business School Case 705-018, December 2004. (Revised May 2005.)
      • November 2004 (Revised April 2009)
      • Case

      Launching the New MINI

      By: Douglas B. Holt and John A. Quelch
      Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
      Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
      Citation
      Educators
      Purchase
      Related
      Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.)
      • October 2004 (Revised July 2010)
      • Case

      Product Team Cialis: Getting Ready to Market

      By: Elie Ofek
      Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
      Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
      Citation
      Educators
      Purchase
      Related
      Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
      • August 2004 (Revised July 2006)
      • Case

      PROPECIA TM: Helping Make Hair Loss History

      By: Marta Wosinska and Youngme E. Moon
      In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's... View Details
      Keywords: Advertising; Communication Strategy; Customers; Marketing Communications; Marketing Strategy; Product Launch; Product; Performance Effectiveness; Problems and Challenges; Quality; Pharmaceutical Industry
      Citation
      Educators
      Purchase
      Related
      Wosinska, Marta, and Youngme E. Moon. "PROPECIA TM: Helping Make Hair Loss History." Harvard Business School Case 505-035, August 2004. (Revised July 2006.)
      • July 2004 (Revised December 2004)
      • Case

      RelayHealth

      By: Joseph B. Lassiter III and Elizabeth Kind
      RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details
      Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Telecommunications Industry
      Citation
      Educators
      Purchase
      Related
      Lassiter, Joseph B., III, and Elizabeth Kind. "RelayHealth." Harvard Business School Case 805-021, July 2004. (Revised December 2004.)
      • July 2004 (Revised December 2004)
      • Case

      Timberland: Commerce and Justice

      By: James E. Austin, Herman B. Leonard and James Quinn
      When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to... View Details
      Keywords: Business Model; For-Profit Firms; Innovation and Invention; Leadership Development; Corporate Social Responsibility and Impact; Programs; Opportunities; Alignment; Business Strategy; Value
      Citation
      Educators
      Purchase
      Related
      Austin, James E., Herman B. Leonard, and James Quinn. "Timberland: Commerce and Justice." Harvard Business School Case 305-002, July 2004. (Revised December 2004.)
      • July/August 2004
      • Article

      Stakeholders and Environmental Management Practices: An Institutional Framework

      By: Magali Delmas and Michael W. Toffel
      Despite burgeoning research on companies' environmental strategies and environmental management practices, it remains unclear why some firms adopt environmental management practices beyond regulatory compliance. This paper leverages institutional theory by proposing... View Details
      Keywords: Strategy; Management Practices and Processes; Environmental Management; Adoption; Business and Stakeholder Relations; Organizational Structure; Factories, Labs, and Plants; Competition; Framework; Governance Compliance; Governing Rules, Regulations, and Reforms
      Citation
      Find at Harvard
      Read Now
      Related
      Delmas, Magali, and Michael W. Toffel. "Stakeholders and Environmental Management Practices: An Institutional Framework." Business Strategy and the Environment 13, no. 4 (July/August 2004): 209–222.
      • May 2004
      • Background Note

      56K Modem Battle

      By: David B. Yoffie and Deborah Freier
      Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market... View Details
      Keywords: Announcements; Revenue; Patents; Product Launch; Network Effects; Standards; Competition; Information Infrastructure; Internet and the Web; Technology Industry; Illinois
      Citation
      Find at Harvard
      Related
      Yoffie, David B., and Deborah Freier. "56K Modem Battle." Harvard Business School Background Note 704-501, May 2004.
      • March 2004 (Revised April 2006)
      • Case

      St. Louis: Inner-City Economic Development

      By: Michael E. Porter, Anne S. Habiby and Joanne Lasala
      Describes the history and challenges of the economically distressed inner city areas of St. Louis, a major U.S. metropolitan area. Profiles regional and inner city economics and describes a new effort by community leaders to develop and implement a strategy to... View Details
      Keywords: Strategy; Leading Change; Urban Development; Problems and Challenges; Public Administration Industry; Saint Louis
      Citation
      Educators
      Purchase
      Related
      Porter, Michael E., Anne S. Habiby, and Joanne Lasala. "St. Louis: Inner-City Economic Development." Harvard Business School Case 704-492, March 2004. (Revised April 2006.)
      • February 2004
      • Article

      How to Have an Honest Conversation About Your Strategy

      By: Michael Beer and Russell Eisenstat
      Keywords: Communication; Strategy
      Citation
      Find at Harvard
      Related
      Beer, Michael, and Russell Eisenstat. "How to Have an Honest Conversation About Your Strategy." Harvard Business Review 82, no. 2 (February 2004): 82–89.
      • January 2004
      • Case

      Nokia and MIT's Project Oxygen (Abridged)

      By: David B. Yoffie and Rebecca Henderson
      Looks at how Nokia should respond to a future vision of computing and communications that was developed at MIT's Project Oxygen. View Details
      Keywords: Mobile and Wireless Technology; Adaptation; Strategic Planning; Telecommunications Industry; Technology Industry
      Citation
      Find at Harvard
      Related
      Yoffie, David B., and Rebecca Henderson. "Nokia and MIT's Project Oxygen (Abridged)." Harvard Business School Case 704-474, January 2004.
      • ←
      • 30
      • 31
      • …
      • 38
      • 39
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.