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Show Results For
- All HBS Web
(1,031)
- People (2)
- News (270)
- Research (651)
- Multimedia (1)
- Faculty Publications (252)
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
negative advertising, the longer it lingers. Brands depend on the health of the whole system through which value is created and sustained. If you compare your brand to... View Details
Keywords: by John A. Deighton
- Web
Marketing - HBS Online
$1,850 Certificate Creating Brand Value Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks,... View Details
- 01 Sep 2003
- News
Jeanne Jackson
most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and service; Nike’s commitment to... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
To create synergy, we require more than a concept and a strategy. The enterprise value proposition defines the strategy for value creation through alignment, but it doesn't describe how to achieve it. The... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
to let customers acquire points or miles or any loot unconnected to the product they are using . . . It's about customers and suppliers caring for each other's success." As Alan de Winter put it, "A consistently well-delivered product or service at good View Details
Keywords: by James Heskett
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
nonprofits a year,” either through direct engagement or in pro-bono brainstorming sessions. “It’s a wonderful way to give back,” says Club President Jan Gullet (MBA 1977). “We’ve done the research. Our members tell us what they value most... View Details
Keywords: Margie Kelley
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
the amount of nicotine they inhale, gradually weaning themselves off their addiction if they choose. “The value proposition of e-cigarettes is clear” "The value proposition of e-cigarettes is... View Details
- 01 Feb 2008
- What Do You Think?
How Sustainable Is Sustainability in a For-Profit Organization?
of any organization." Carol Holding associated brand value with sustainability: "As brand value will soon be included in a company's... View Details
Keywords: by Jim Heskett
- Web
Teams | New Venture Competition
Teams Business Track Winners, 2025 Argus Systems Lisa Yan (MBA 2025), Drew Borinstein (MBA 2025) Business Track Winner Accelerating AI model development for physical AI. HydroHaul Eli Litchman (MBA 2025), Fenil Desai Business Track Runner-Up Redefining the Hydrogen... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords: Martha Lagace
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
value proposition to maximize value creation for both consumers and the luxury brands that supported the business model. The jury was still out on whether a rental model could... View Details
Keywords: by Sean Silverthorne
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
values and leadership on campus. The board strongly supports Dean Kim B. Clark's position that HBS alumni must represent a higher standard of conduct with an emphasis on the importance of integrity, accountability, values, principles,... View Details
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
retail. Q: What’s different about the physical storefront in this renaissance of retail? Jill Avery: There’s a lot of experimentation around what a store is and what it could do. In this new worldview, a store has to create a branded... View Details
- 13 Jul 2010
- First Look
First Look: July 13
choose the platform with a restricted number of candidates. This is because those agents value the higher rate of acceptance more than access to more candidates. Agents with higher outside options choose the market with a larger number of... View Details
Keywords: Martha Lagace
- 01 Dec 2002
- News
Serving through TechnoServe
Paul and Susan Tierney in Ghana. With a mission to create economic value in Latin America and Africa by supporting local entrepreneurs, TechnoServe uses its $15 million budget and four hundred employees to provide business resources to... View Details
- 13 Apr 2010
- First Look
First Look: April 13
behavior and preferences into service cost and productivity standard metrics. Optimal Value and Growth Tilts in Long-Horizon Portfolios Authors:W. Jakub Jurkek and Luis M. Viceira Publication:Review of Finance (forthcoming) Abstract We... View Details
Keywords: Martha Lagace
- 17 Jul 2020
- News
Support System
the foundations of these communities.” The problem these shea-nut pickers faced, says Akuete, CEO and founder of Eu’Genia Shea and its Target-based sister brand, Mother’s Shea, is that they are largely women in villages without electricity and therefore lack access to... View Details
Keywords: Maureen Harmon
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
built up a strong retail market share in the U.S., not under the RBS brand, but through a series of acquisitions of regional (not national) banks. RBS is adding value for its shareholders by letting these banks retain their individual... View Details
Keywords: by John Quelch