Brand Value - Publications - Faculty & Research

22 Sep 2003
Research & Ideas

When Protestors Knock at Your Door

competitive position as important factors in determining how management might respond to NGOs. Do have you any recommendations for managers in determining the relative value of each factor? Spar: Firms need to understand their own... View Details

Keywords: by Cynthia Churchwell

01 Jun 2015
News

Alumni and Faculty Books for June 2015

1973) (CreateSpace Independent Publishing Platform) The Self-Made Billionaire Effect: How Extreme Producers Create Massive Value by John Sviokla (MBA 1983) and Mitch Cohen (Portfolio) Looking at self-made billionaires like Steve Jobs and... View Details

04 Sep 2019
News

Alumni and Faculty Books for September 2019

Products in the 21st Century by Gábor Rekettye (ETP, 1992) Transnational Press London The cyber age—Industry 4.0—represents radical changes in many industrial sectors, in value creation and customers’ value... View Details

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

of MasterCard and American Express. Likewise Coca-Cola is in, as always, but Pepsi's out. That's one big reason why Pepsi has had trouble gaining brand traction in international markets. What about all the other companies that can't land... View Details

Keywords: Garry Emmons

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

recruit in the future Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/718497-PDF-ENG Harvard Business School Case 518-086 The Art and Science of Brand Valuation Brand valuation, the art and... View Details

Keywords: Dina Gerdeman

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

revenues over a five-year period. Building m-commerce applications will present huge challenges. Instead of improving a product or refining a distribution channel, companies will need to leverage superior consumer insights to develop powerful View Details

Keywords: by Nitin Nohria & Marty Leestma

10 Jul 2000
Research & Ideas

Privatization and the New European Economy

International Senior Management Program) has been in the thick of Europe's airline industry for decades. With more than thirty years' experience at Swissair, he has served as president and CEO of Sabena since 1996. Christoph Brand (HBS... View Details

Keywords: by James E. Aisner; Air Transportation; Transportation

01 Aug 2014
News

A closer look at the industry of beauty

entrepreneurial imagination: the ability to understand values and trends and to shape them into brands people want," says Jones. Jones describes how, as the industry gained momentum, it played a significant... View Details

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

value for customers, and extraordinary returns to investors. Neither had extensive schooling in business administration. John Bogle earned a liberal arts degree from Princeton. Herb Kelleher received his from Wesleyan, with majors in... View Details

Keywords: by James Heskett; Air Transportation; Financial Services

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Lifetime Value Analysis" toolkit complements the "HubSpot: Inbound Marketing and Web 2.0" case, which introduces the concept of calculating the value that a customer segment delivers to the... View Details

Keywords: by Sarah Jane Gilbert

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

10% more agree to peace when it is proposed by a civilian community member rather than the enemy or an armed actor. Beyond the theoretical value of this result for understanding reactions to violence among communities and individuals, it... View Details

Keywords: Carmen Nobel

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

(website) Uninformed Consent By: John, Leslie K. Abstract—Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy? Publisher's... View Details

Keywords: Dina Gerdeman

01 Mar 2004
What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

to let customers acquire points or miles or any loot unconnected to the product they are using . . . It's about customers and suppliers caring for each other's success." As Alan de Winter put it, "A consistently well-delivered product or service at good View Details

Keywords: by James Heskett

21 May 2018
News

Community Partners Delivers “Expert Goodness” to the Bay Area

nonprofits a year,” either through direct engagement or in pro-bono brainstorming sessions. “It’s a wonderful way to give back,” says Club President Jan Gullet (MBA 1977). “We’ve done the research. Our members tell us what they value most... View Details

Keywords: Margie Kelley

01 Sep 2014
News

Case Study: Declawing the Competition

cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details

25 Jan 2011
First Look

First Look: Jan. 25

PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details

Keywords: Sean Silverthorne

01 Aug 2002
News

HBS Alumni Association Board of Directors: President's Report

values and leadership on campus. The board strongly supports Dean Kim B. Clark's position that HBS alumni must represent a higher standard of conduct with an emphasis on the importance of integrity, accountability, values, principles,... View Details

01 Feb 2008
What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

of any organization." Carol Holding associated brand value with sustainability: "As brand value will soon be included in a company's... View Details

Keywords: by Jim Heskett

14 Nov 2007
First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details

Keywords: Martha Lagace

01 Dec 2014
News

Alumni and Faculty Books for December 2014

climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details

Publications