Filter Results:
(1,216)
Show Results For
- All HBS Web
(1,216)
- People (7)
- News (344)
- Research (603)
- Events (1)
- Multimedia (13)
- Faculty Publications (233)
Show Results For
- All HBS Web
(1,216)
- People (7)
- News (344)
- Research (603)
- Events (1)
- Multimedia (13)
- Faculty Publications (233)
- Video
Dr. Laura Catena
Dr. Laura Catena, Managing Director of Bodega Catena Zapata, explains the importance of reputation in the wine industry and outlines marketing strategies that have helped her winery surpass the competition. View Details
- Profile
Jeremy Andrus
now is managing growth and our increasing organizational complexity. Last year was very active: we opened an office in Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to View Details
- March 2009 (Revised March 2014)
- Teaching Note
Roppongi Hills: City Within a City
By: Andrei Hagiu
Teaching Note for [707431]. View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
approach decisions regarding endorsements. Similarly, because star athletes and other celebrities are "brands" that have certain meanings for consumers, companies can spend millions of dollars to align themselves with those celebrities. They hope those... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
highly un-cool mode of transport for many American suburban families. Almost as radical was Porsche's choice of locations to build this SUV, named the Cayenne. Even though wages in Germany are a good six to seven times higher than in... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
generate cash very quickly. So Jobs' first great attribute was extreme focus. There is a window right now for a desktop alternative to Microsoft in many markets around the world.— David Yoffie Number two; he went back to creating sizzle and real View Details
Keywords: by Sean Silverthorne