Bottom Up Attention - Publications - Faculty & Research

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

marketing function and the C-suite. Reasons for this are varied, but may include CEO and board priorities taken up by other issues or too much delegation of responsibility to the chief marketing officer. When a firm's marketing activities... View Details

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

hitting best-seller lists lately, and conferences on spirituality and business have been springing up all over the United States and Canada. Web sites dedicated to such topics now pepper the Internet. Even the World Economic Forum devoted... View Details

Keywords: by Marguerite Rigoglioso

20 Sep 2007
Research & Ideas

How to be a Customer

should sell themselves to marketers. As a customer, do you ever think about how you can get a leg up on your competition—the other customers competing for the attention and goodwill of the seller? We all... View Details

Keywords: by John Quelch

01 Jun 1998
News

Long-Term Interest: Bill Crozier, a Banker Pegged to the Customer

are important to them over and above the bottom line." As he moves into this new phase of his own life, what advice would Crozier offer to younger executives? "Don't be afraid of giving up ground in the... View Details

Keywords: Eileen K. McCluskey

Web

Eshan Tewari | MBA

Eshan Tewari Statistics Dunster 2021 Cohort 2 I've had a chance to work in technology from a host of different angles, spanning from ground level research to rapidly scaling startups to venture capital to journalism. In the process, I've started to build View Details

01 Sep 2010
News

You’ve Been YouTubed

tweeted by Carroll’s friends, posted on social news sites, shared with Facebook friends, and picked up by bloggers. From there it was a quick hop to the mainstream media; by the end of July, the video had been viewed 4.6 million times,... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

discovered that the error was made a year before when it had reconfigured a scanner to improve doctors’ ability to see blood flow in the brain. More than 200 patients had suffered the same fate, receiving up to eight times the normal dose... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

Web

1.7 Grading | MBA

Between the midpoint and the bottom quarter of the class 3/4 On the borderline between quartile 3 and quartile 4 4 In the bottom quarter of the class Twenty-five percent of the enrollment for each class... View Details

17 May 2004
Research & Ideas

Why We Don’t Study Corporate Responsibility

"Our message," says Margolis in this interview, "is that as business plays an increasingly important role in society, it is important to correct the drift away from social welfare and devote more research attention to... View Details

Keywords: by Manda Salls

24 Feb 2003
Research & Ideas

In Troubled Africa, Botswana Flowers

Debora L. Spar's research in Africa has looked at the diamond industry, the AIDS crisis, and the democratization of South Africa since apartheid. Now she has turned her attention to Botswana, where an era of sustained growth has been... View Details

Keywords: by Cynthia Churchwell

Web

Crucibles of Crisis Leadership - Course Catalog

these actors was in the middle of calamity, he or she recognized they could not falter and then fail to recover; they couldn’t give up (although each came close.) Instead, these men and women resolutely navigated through the storm and... View Details

01 Oct 2000
News

Laura Scher of Working Assets

and T-shirts. Going against the corporate norm is nothing new for Scher, who shunned the usual perks and salary an HBS graduate typically commands in favor of the glamourless, risky, and low-paying job of starting up a company that wasn't... View Details

Keywords: Marguerite Rigoglioso

22 Dec 2003
Research & Ideas

Why Negotiation is Like Jazz

sales rep's response carried a strong relational message: "Here's my bottom line; you can trust me." The sales representative then created face-saving space for the other party through a procedural act: suggesting that the... View Details

Keywords: by Kathleen L. McGinn

06 Oct 2015
Blog Post

Henry McGee: From HBO to HBS

retired law professor—and I wondered if you could use some of these new films to put together a course examining some of the ethical challenges business people face. I ended up talking about the proposed course with Professors Joseph... View Details

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

describes how investors can—and do—pay closer attention to retailers' inventory levels. “When it comes to implementing science in retailing, the 'missionary' is more important than the scientist.” Raman, who specializes in operations... View Details

Keywords: by Martha Lagace; Retail; Auto

Profile

Funa Maduka

program, the technical skills you pick up, the daily high-pressure regimen of getting out on the trading floor by five in the morning — you absorb all these things when your bottom line is measured. Goldman prepared me very well for the... View Details

15 Dec 2024
News

After Ozempic

meanwhile, climbed from $16.2 billion to $33 billion in that same period, riding the GLP-1 wave. Novo Nordisk’s valuation has shot up to almost $600 billion, which is more than the entire Danish GDP. And the top of the curve is still out... View Details

Keywords: Jen McFarland Flint; Illustrations by Pete Ryan; Ambulatory Health Care Services; Health, Social Assistance

11 Mar 2014
Research & Ideas

Book Excerpt: ’Entrepreneurship and Multinationals’

As the pace of globalization speeded up from the 1960s, the term "multinational enterprise" (hereafter MNE) was coined, and there was an outpouring of discussion, much of it critical, about the political, social, and economic... View Details

Keywords: Re: Geoffrey G. Jones

22 Oct 2012
Research & Ideas

Not Your Father’s State-Run Capitalism

companies operate and how government invests in them. And yet, the business world has been slow to catch up to these changes, says Associate Professor Aldo Musacchio, a member of the Business, Government, and the International Economy... View Details

Keywords: by Michael Blanding

08 Jan 2014
What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

Summing Up Does Social Equality Improve Productivity? Inequality in our society is an important and growing issue. It prompted a debate among respondents to this month's column about the causes, specifically the role played by innovation... View Details

Keywords: by James Heskett

Publications