Advertising Agency Services - Publications - Faculty & Research

November 2017
Teaching Note

Facebook Fake News in the Post-Truth World

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details

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25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

customer but every entity that interacts with you in a significant manner."3 This claim is repeated in the book The Customer Is CEO, which defines a customer as "the recipient of any kind of product or service provided by an... View Details

Keywords: by Robert Simons

19 Mar 2006
Research & Ideas

Unlocking Your Investment Capital

companies, and central banks. Other large users are governments, corporations, and supranational agencies such as the IMF and the World Bank. Derivatives have been widely used for more than a quarter century. As of June 2005, the Federal... View Details

Keywords: by Ann Cullen; Financial Services

26 Jan 2010
First Look

First Look: Jan. 26

When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between... View Details

Keywords: Martha Lagace

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

substantial investment of $3 million to $5 million and work extensively with the management team as strategic advisors to help them build that organization. And in fact, some of our investment partners have made significant strides—real changes to the View Details

Keywords: by Julia Hanna

30 Apr 2001
Research & Ideas

New Paths to Success in Asia

senior researcher in the Global Research Group who has been working recently with a number of faculty members to develop Asian-based cases for the School's curriculum. "There's one Chinese company, for example, that has established an e-mail/postal View Details

Keywords: by Alejandro Reyes & Deborah Blagg

09 Jan 2006
Research & Ideas

Rebuilding Commercial Real Estate

problem: how to dispose of billions in S&L loans that were not in default. The agency came to Wall Street with a proposal to sell loan packages rather than one property at a time, an impractical approach given the volume of loans on... View Details

Keywords: by Roger Thompson; Construction; Real Estate

17 Feb 2015
HBS Case

HBS Cases: The Battle for San Francisco

and proud that their companies are creating products and services that are changing the world for the better," says Rose. "At the same time they realize that San Francisco is changing, and almost certainly not changing for the... View Details

Keywords: by Michael Blanding; Technology

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

Literally millions of people have found dates through online match-making services, so who says the Internet is isolating? The problem for many users, however, is that initial matches are often imperfect—even frustrating—because the View Details

Keywords: by Martha Lagace; Publishing

25 Sep 2012
First Look

First Look: September 25

inventors exhibited but did not win a prize. We also compare changes in technology areas for inventions that were advertised in 1851 as lead articles in the Scientific American, a major science journal of the time. We find comparable... View Details

Keywords: Sean Silverthorne

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

minutes at minimal cost with no branding or design skills required. As it sets out to raise its Series B, the founders make some critical changes to their business model, moving to a subscription model and adding additional products and View Details

Keywords: Dina Gerdeman

05 Oct 2010
First Look

First Look: October 5, 2010

Affect Credit Ratings? Authors:Bo Becker and Todd Milbourn Abstract The credit rating industry has historically been dominated by just two agencies, Moody's and S&P, leading to longstanding legislative and regulatory calls for increased competition. The material... View Details

Keywords: Sean Silverthorne

12 Feb 2013
First Look

First Look: Feb. 12

static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored search literature,... View Details

Keywords: Sean Silverthorne

10 Jul 2018
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New Research and Ideas, July 10, 2018

products or services look beyond their self-interest and work to collectively build the institutional infrastructure, they—and society as a whole—are more likely to prosper. Publisher's link:... View Details

Keywords: Dina Gerdeman

24 May 2004
Research & Ideas

The Watsons: IBM’s Troubled Legacy

the fair, with its theme of "Building the World of Tomorrow," as an ideal venue for institutional advertising and image making. This fair was to be more than merely a "showroom for the display of goods"; it was to be,... View Details

Keywords: by Richard S. Tedlow

02 Feb 2016
First Look

February 2, 2016

they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about... View Details

Keywords: Sean Silverthorne

06 May 2014
First Look

First Look: May 6

authority, substituting their economic and political sovereignty for the people's. This has been accomplished by creating an enormous public service sector operating in the material interest of politicians themselves and of their big... View Details

Keywords: Sean Silverthorne

29 Sep 2009
First Look

First Look: September 29

Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details

Keywords: Martha Lagace

May 2022
Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

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24 May 2011
First Look

First Look: May 24

development projects in an Indian software services firm, we find that knowledge repository use has a positive effect on project efficiency but not on project quality. However, when we examine two moderators, geographic dispersion and... View Details

Keywords: Sean Silverthorne

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Facebook Fake News in the Post-Truth World

An Organization Your Customers Understand

Unlocking Your Investment Capital

First Look: Jan. 26

The New Measures for Improving Nonprofit Performance

New Paths to Success in Asia

Rebuilding Commercial Real Estate

HBS Cases: The Battle for San Francisco

Online Match-Making with Virtual Dates

First Look: September 25

New Research and Ideas, October 9, 2018

First Look: October 5, 2010

First Look: Feb. 12

New Research and Ideas, July 10, 2018

The Watsons: IBM’s Troubled Legacy

February 2, 2016

First Look: May 6

First Look: September 29

Maestro Pizza (B): The Competition Awakens

First Look: May 24

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