Publications

22 Jul 2019
Book

How to Be a Digital Platform Leader

All of the most valuable firms in the world today are platforms, starting with Apple, Microsoft, Google and Amazon. But platforms do not evolve in predictable ways, and there is a lot that managers and entrepreneurs can learn about past, present, and future platform... View Details

Keywords: by Martha Lagace

December 2003
Case

George Mitchell in Northern Ireland (A)

By: James K. Sebenius and Daniel F. Curran

Examines the strategies and tactics that U.S. negotiator George Mitchell used during his two-year tenure as chairman of the all-party talks in Northern Ireland. His efforts culminated in the signing of the historic Good Friday Accords. A revised version of an earlier... View Details

Keywords: Policy; International Relations; Agreements and Arrangements; Negotiation Tactics; Northern Ireland; United States

December 1998
Supplement

General Bill Creech at Harvard Business School: October 6, 1995

By: Michael C. Jensen

General Bill Creech discusses motivation and change in the Tactical Air Command of the Air Force. View Details

Keywords: Change; National Security; Motivation and Incentives

January 1980 (Revised April 1980)
Background Note

Bargaining Strategies: Collaborative vs. Competitive Approaches

Note describes aspects of bargaining situations that point toward either collaborative or distributive bargaining strategies. Focuses on the nature of the issues, the relationship between the negotiators, and broader contextual factors, and how these variables... View Details

Keywords: Negotiation Tactics; Negotiation Style

02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

Why are people so drawn to social media? The question long haunted Mikolaj "Misiek" Piskorski and eventually led to his new book, A Social Strategy: How We Profit from Social Media. Drawing from years of research dating back to before Facebook, the book offers an... View Details

Keywords: by Carmen Nobel

December 2013
Course Overview Note

Digital Marketing Strategy

By: Thales Teixeira

Digital Marketing Strategy is the process by which firms employ, either partially or exclusively, digital tools, techniques, and tactics to create value for customers. View Details

Keywords: Digital Marketing; Brands And Branding; Marketing

17 Feb 2021
Research & Ideas

Pandemic Self-Care for CEOs: Rituals, Running, and Cognitive Restructuring

A year of COVID-19 limbo has turned the notion of self-care into a mainstream pursuit. After all, with the pandemic’s end on the distant horizon, we all just need to hang in there a little longer—even CEOs. Earlier this month, we looked at the worries occupying the... View Details

Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg

February 2022 (Revised March 2022)
Case

Hertz in Bankruptcy: A Wild Ride in Pandemic Times

By: Samuel Antill, Stuart Gilson and Kristin Mugford

Hertz filed for Chapter 11 bankruptcy in response to asset-backed securities (ABS) obligations and the COVID-19 pandemic. Enthusiastic Robinhood investors and shrewd negotiating tactics helped Hertz stabilize. Roughly nine months into the bankruptcy, Hertz received... View Details

Keywords: Bankruptcy Reorganization; COVID-19 Pandemic; Insolvency and Bankruptcy; Health Pandemics; Valuation; Capital Structure; Negotiation; Private Equity; Travel Industry; United States

March 1986 (Revised October 1990)
Supplement

Peter Browning and Continental White Cap (B)

Describes the new divisional vice president's decisions and strategies in his first full year of management there. His influence style and tactics are demonstrated. View Details

Keywords: Strategy; Management Teams

May 2001 (Revised March 2008)
Case

"To hell with the future, let's get on with the past." George Mitchell in North Ireland

By: James K. Sebenius and Daniel F. Curran

Examines the strategies and tactics used by U.S. negotiator George Mitchell during his two-year tenure as chairman of the all-party talks in Northern Ireland. His efforts culminated in the signing of the historic Good Friday Accords. View Details

Keywords: Policy; International Relations; Managerial Roles; Negotiation Tactics; Strategy; Northern Ireland

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

Investors riding the wave of technology public offerings have been waiting for a powerhouse debut from Airbnb, which logged its 500 millionth customer booking in March. After all, the home-sharing giant isn’t your typical unicorn. Unlike some of its Silicon Valley... View Details

Keywords: by Danielle Kost; Travel; Tourism

15 Apr 2023
Conference Presentation

Autonomous Systems

By: Hise O. Gibson, Rob Wittman, Brandon Tseng, Nini Hamrick and Tim Booher

Autonomous systems have been on the front lines and front pages in the war in Ukraine, yet there are many unanswered questions regarding their future role and capabilities. Currently, these systems are employed in myriad use cases in logistics, intelligence, and... View Details

Keywords: War; Technology Adoption

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

Tactics, deal design, and set-up are three crucial components of the most effective negotiations. Yet many negotiators focus only on the tactical part, running the risk of undermining their own best interests. How can you negotiate more... View Details

Keywords: by Martha Lagace

June 2008
Article

Psychological Influence in Negotiation: An Introduction Long Overdue

By: Deepak Malhotra and Max H. Bazerman

This paper discusses the causes and consequences of the (surprisingly) limited extent to which social influence research has penetrated the field of negotiation and then presents a framework for bridging the gap between these two literatures. The paper notes that one... View Details

Keywords: Social Issues; Research; Framework; Negotiation Tactics; Decisions; Power and Influence; Behavior; Ethics

Find at Harvard

December 2003
Case

George Mitchell in Northern Ireland (B)

By: James K. Sebenius and Daniel F. Curran

Examines the strategies and tactics that U.S. negotiator George Mitchell used during his two-year tenure as chairman of the all-party talks in Northern Ireland. His efforts culminated in the signing of the historic Good Friday Accords. A revised version of an earlier... View Details

Keywords: Policy; International Relations; Agreements and Arrangements; Negotiation Tactics; Northern Ireland; United States

2012
Other Unpublished Work

Strategic responses to collective activism in the U.S. biomass sector

By: Shon R. Hiatt

Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,... View Details

Keywords: Environmental Sustainability; Business and Community Relations; Social and Collaborative Networks; Governing Rules, Regulations, and Reforms; Identity; Forest Products Industry; United States

February 2010 (Revised September 2011)
Case

Roche's Acquisition of Genentech

By: Carliss Y. Baldwin, Bo Becker and Vincent Marie Dessain

Franz Humer, CEO of the Roche Group, must decide whether to mount a hostile tender offer for the publicly-owned shares of Roche's biotechnology subsidiary, Genentech. The case provides opportunities to analyze Roche's strategy with respect to Genentech, the pros and... View Details

Keywords: Mergers and Acquisitions; Business Subsidiaries; Negotiation Offer; Organizational Culture; Corporate Strategy; Biotechnology Industry; Pharmaceutical Industry; Switzerland

September 1992 (Revised November 1997)
Case

DHL Worldwide Express

By: John A. Quelch

The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country. View Details

Keywords: Governance; Business Subsidiaries; Price; Marketing Strategy; Multinational Firms and Management; Sales; Shipping Industry