Publications

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07 Apr 2021
News

How Teams Work: Lessons from the Pandemic

26 Jul 2023
Research & Ideas

STEM Needs More Women. Recruiters Often Keep Them Out

For mid-career STEM professionals looking to advance their skills and careers, certificate programs at elite universities can offer a fast track. And for universities, such programs are an important and growing revenue stream—and a recruitment tool for women and... View Details

Keywords: by Rachel Layne

December 2016
Article

Through the Mud or in the Boardroom: Examining Activist Types and Their Strategies in Targeting Firms for Social Change

By: Charles Eesley, K. A. DeCelles and Michael Lenox

We examine the variety of activist groups and their tactics in demanding firms’ social change. While extant work does not usually distinguish among activist types or their variety of tactics, we show that different activists (e.g., social movement organizations vs.... View Details

Keywords: Negotiation Tactics; Investment Activism

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03 Jan 2023
What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

(iStockphoto/400tmax) While summarizing comments to this same question asked about Jack Welch in last month’s column (shown below), I received word of Frances Hesselbein’s death. Welch was regarded by many as the greatest CEO of the 20th century. Hesselbein, national... View Details

Keywords: Re: James L. Heskett

06 Mar 2018
Video

How to Onboard an Intern Effectively

Career Coach

Megan Gardner

Megan (HBS ’06) is an executive coach, board member and tactical advisor for CEOs and senior executives. As a founder and CEO of a technology business, she knows first-hand the value of strong coaching in a rapidly growing business. In... View Details

Keywords: Emerging Markets; Entrepreneurship; Venture Capital; Financial Services (All); Hospitality

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

For the past six months, there has been a lot of handwringing about the market downturn. Most everyone has been advising entrepreneurs to marshal their capital, cut costs, and extend their runway. In essence, play defense. Many investors have been creating a whiplash... View Details

Keywords: by Jeffrey Bussgang

Jul 19 2016
Testimonial

Creating Value for Both Sides

07 Dec 2021
Op-Ed

Want to Build Better Leaders? Focus on Mindset, Skills, Knowledge

Middle management used to be the place where careers stalled, but the COVID-19 pandemic has turned that notion on its head. In fact, mid-level leaders possess more agency now than at any other time in recent history. The tight job market is opening up new opportunities... View Details

Keywords: by Hise Gibson and Shawnette Rochelle

May 1995 (Revised August 1999)
Case

Internationalizing the Cola Wars (B): The Battle for India

By: David B. Yoffie and Richard Seet

Analyzes the tactical battle of the cola giants in India. View Details

Keywords: Competition; Globalization; Food and Beverage Industry; India

November 1994 (Revised January 1995)
Case

Wheeling and Dealing: The Zirconia GT

By: Howard Raiffa, James K. Sebenius, Craig Best and Scot Melland

A personal negotiation episode in purchasing a car is presented. Tactics and strategies commonly encountered by car buyers and car salespeople are illustrated. View Details

Keywords: Debates; Negotiation Tactics; Sales; Strategy

March 2001
Case

Charlene Barshefsky (B)

By: James K. Sebenius and Rebecca Hulse

Details former U.S. Trade Representative Charlene Barshefsky's strategic and tactical approach to surmounting the barriers laid out in the (A) case. View Details

Keywords: Trade; International Relations; Copyright; Negotiation Style; Negotiation Tactics; Alliances; Business and Government Relations; China; United States

22 Jul 2019
News

How To Be a Digital Platform Leader

January 1997 (Revised April 1997)
Background Note

Building Coalitions

Introduces students to Peter Black's tactical approach toward building coalitions. View Details

Keywords: Strategy; Groups and Teams

September 2007 (Revised April 2013)
Case

Peter Welz: When a Marquee Prospect Plays Hardball (A)

By: James K. Sebenius and Ellen Knebel

Describes the hardball tactics facing Peter Welz, who seeks to negotiate a make-or-break contract with a vastly larger potential client. Welz's counterpart team is led by Preston Spitzer, a notoriously tough player who fully understands his side's massive advantages in... View Details

Keywords: Negotiation Process; Negotiation Tactics; Behavior; Conflict and Resolution; Competitive Advantage

December 1998
Supplement

General Bill Creech at Harvard Business School: October 6, 1995

By: Michael C. Jensen

General Bill Creech discusses motivation and change in the Tactical Air Command of the Air Force. View Details

Keywords: Change; National Security; Motivation and Incentives

02 Jun 2014
News

The Secret to a Successful Social Media Strategy

June 2015
Article

Does Google Leverage Market Power Through Tying and Bundling?

By: Benjamin Edelman

I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to dominate competing offerings. I explore the... View Details

Keywords: Competition; Antitrust; Google; Tying; Bundling; Competitive Strategy; Search Technology; Law; Information Technology Industry; Advertising Industry

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December 2013
Course Overview Note

Digital Marketing Strategy

By: Thales Teixeira

Digital Marketing Strategy is the process by which firms employ, either partially or exclusively, digital tools, techniques, and tactics to create value for customers. View Details

Keywords: Digital Marketing; Brands And Branding; Marketing