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Publications

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    • Faculty Publications  (144)

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    • All HBS Web  (1,011)
      • Faculty Publications  (144)

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      • June 2020
      • Case

      Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center

      By: William R. Kerr, Daniel O'Connor and James Palano
      Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details
      Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China
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      Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
      • 2020
      • Working Paper

      Food Security and Human Mobility During the COVID-19 Lockdown

      By: Prithwiraj Choudhury, Wesley W. Koo, Xina Li, Nishant Kishore, Satchit Balsari and Tarun Khanna
      During the COVID-19 crisis, millions of migrants around the world face food insecurity. This could force migrants to travel during the pandemic, exposing them to health risks and accelerating the spread of the virus. Anecdotal evidence demonstrates the importance of... View Details
      Keywords: COVID-19; Migrants; Food Security; Mobility; Health Pandemics; Food; Distribution; Policy; Global Range
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      Choudhury, Prithwiraj, Wesley W. Koo, Xina Li, Nishant Kishore, Satchit Balsari, and Tarun Khanna. "Food Security and Human Mobility During the COVID-19 Lockdown." Harvard Business School Working Paper, No. 20-113, May 2020.
      • February 2020
      • Case

      Rotoplas: Bringing More and Better Water

      By: John D. Macomber and Carla Larangeira
      Private companies were being turned to for potable water in the world’s megacities due to impacts of climate change including droughts and flooding. Mexico City had endured several water-related crises, with its population suffering from floods, droughts, water... View Details
      Keywords: Water Supply; Water Management; Finance; Infrastructure; Urban Development; Business and Government Relations; Latin America; Mexico
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      Macomber, John D., and Carla Larangeira. "Rotoplas: Bringing More and Better Water." Harvard Business School Case 220-064, February 2020.
      • 2020
      • Working Paper

      Reinventing Retail: The Novel Resurgence of Independent Bookstores

      By: Ryan Raffaelli
      This study examines how community-based brick-and-mortar retailers can achieve sustained market growth in the face of online and big box retail competition. The appearance of Amazon.com in 1995 led to a significant decline in the number of independent bookstores in the... View Details
      Keywords: Bookstores; Competitive Strategy; Business and Community Relations; Customization and Personalization; Growth and Development; Retail Industry; United States
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      Raffaelli, Ryan. "Reinventing Retail: The Novel Resurgence of Independent Bookstores." Harvard Business School Working Paper, No. 20-068, January 2020.
      • December 2019
      • Article

      The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

      By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
      Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
      Keywords: Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Marketing; Consumer Behavior; Strategy; Price; E-commerce; Retail Industry; Fashion Industry
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      Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 56, no. 6 (December 2019): 944–959.
      • 2019
      • Working Paper

      Optimal Interventions for Increasing Healthy Food Consumption Among Low Income Households

      By: Retsef Levi, Elisabeth Paulson and Georgia Perakis
      The federal government currently spends over $100 billion per year on policies aimed to increase fruit and vegetable (FV) consumption among low income households. These include price-, nutrition education-, and access-related interventions. Currently, the government... View Details
      Keywords: Bi-level Optimization; Optimal Subsidies; Public Policy; Food Policy; Central Planner; Government Administration; Poverty; Food; Nutrition
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      Levi, Retsef, Elisabeth Paulson, and Georgia Perakis. "Optimal Interventions for Increasing Healthy Food Consumption Among Low Income Households." MIT Sloan Research Paper, No. 6053-19, November 2019.
      • September 2019 (Revised November 2019)
      • Case

      Pinduoduo

      By: Feng Zhu, Krishna G. Palepu, Bonnie Yining Cao and Dawn H. Lau
      Founded in 2015 by serial entrepreneur, Colin Huang, Pinduoduo Inc. (PDD) had become China’s fastest-growing e-commerce platform in history. PDD pioneered a new approach to online shopping that allowed shoppers to share products, invite friends to form shopping teams,... View Details
      Keywords: Digital Platforms; Business Model; Innovation and Invention; Competitive Advantage; Expansion; Strategy; E-commerce
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      Zhu, Feng, Krishna G. Palepu, Bonnie Yining Cao, and Dawn H. Lau. "Pinduoduo." Harvard Business School Case 620-040, September 2019. (Revised November 2019.)
      • September 2019
      • Teaching Note

      Bark Gift Shop Ltd.

      By: Susanna Gallani, Jan Bouwens and Peter Kroos
      Teaching Note for HBS Case No. 120-008. View Details
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      Gallani, Susanna, Jan Bouwens, and Peter Kroos. "Bark Gift Shop Ltd." Harvard Business School Teaching Note 120-025, September 2019.
      • August 2019
      • Case

      Bark Gift Shop Ltd.

      By: Susanna Gallani, Jan Bouwens and Peter Kroos
      This case describes a setting in which the CFO of Bark Gift Shop Ltd., a gift items retailer, discovers an undesired pattern in the performance data suggesting that her shop managers that perform well during the first part of the year, purposely reduce their effort in... View Details
      Keywords: Data Analytics; Employees; Behavior; Performance; Management; Goals and Objectives; Motivation and Incentives; Analysis
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      Gallani, Susanna, Jan Bouwens, and Peter Kroos. "Bark Gift Shop Ltd." Harvard Business School Case 120-008, August 2019.
      • July 2019 (Revised September 2019)
      • Case

      The Homes Cycling Shop

      By: Paul M. Healy
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      Healy, Paul M. "The Homes Cycling Shop." Harvard Business School Case 120-019, July 2019. (Revised September 2019.)
      • April 2019 (Revised March 2020)
      • Case

      Handy: The Future of Work? (A)

      By: Nien-hê Hsieh and Kieron Stopforth
      Witnessing numerous lawsuits alleging that online platform companies misclassified workers as contractors when they were actually employees, Handy’s founders faced a series of decisions. Handy was an online platform business that enabled customers to book appointments... View Details
      Keywords: Employment; Working Conditions; Entrepreneurship; Compensation and Benefits; Internet and the Web; Ethics; Fairness; Service Industry; United States
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      Hsieh, Nien-hê, and Kieron Stopforth. "Handy: The Future of Work? (A)." Harvard Business School Case 319-103, April 2019. (Revised March 2020.)
      • March 2019
      • Case

      HOPI: Turkey's Shopping Companion

      By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
      The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
      Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
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      Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
      • 2019
      • Working Paper

      The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

      By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
      Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
      Keywords: E-commerce; Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Consumer Behavior; Price; Search Technology
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      Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Harvard Business School Working Paper, No. 19-080, January 2019.
      • December 2018 (Revised January 2020)
      • Case

      Husk Power: Scaling the Venture

      By: Benjamin N. Roth, Joseph B. Lassiter III and Natalia Rigol
      In January 2018, Manoj Sinha—founder and CEO of Husk Power—was contemplating raising $20 million to scale operations for a second time. From 2007 through 2013, Husk built 80 biomass waste plants that provided electricity to 250,000 villagers and shop owners spread... View Details
      Keywords: Scaling; Energy; Entrepreneurship; Emerging Markets; Growth and Development Strategy; Energy Industry; India
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      Roth, Benjamin N., Joseph B. Lassiter III, and Natalia Rigol. "Husk Power: Scaling the Venture." Harvard Business School Case 819-069, December 2018. (Revised January 2020.)
      • September 2018 (Revised November 2018)
      • Case

      From Beirut With Love (A)

      By: Christina R. Wing, Esel Y. Cekin and Samer Al-Rachedy
      This case describes how Robert Fadel, CEO and chairman of ABC, one of Lebanon’s leading retail and real estate groups, professionalized the family business. Robert was the second son of the company’s founder, Maurice Fadel, who had run it single-handedly. Concerned... View Details
      Keywords: Family Conflicts; Sibling Rivalry; Second-generation; Foundation; Trust; Work-life Balance; Succession Planning; Corporate Culture; Shareholders; Board Of Directors; Retail; Department Store; Shopping Mall; Real Estate; Growth; Non-executive Chairman; Sustainability; Family Business; Conflict Management; Management Succession; Governance; Leadership; Transformation; Leading Change; Organizational Structure; Management; Growth and Development; Retail Industry; Real Estate Industry; Lebanon; Middle East
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      Wing, Christina R., Esel Y. Cekin, and Samer Al-Rachedy. "From Beirut With Love (A)." Harvard Business School Case 619-024, September 2018. (Revised November 2018.)
      • September 2018
      • Supplement

      From Beirut With Love (B): The Last Judgment

      By: Christina R. Wing, Esel Y. Cekin and Samer Al-Rachedy
      Keywords: Family Business; Family Conflicts; Sibling Rivalry; Second-generation; Foundation; Trust; Governance; Work-life Balance; Leadership; Leading Change; Transformation; Succession Planning; Management; Organizational Structure; Corporate Culture; Shareholder; Board Of Directors; Retail; Real Estate; Shopping Mall; Department Store; Growth; Lebanon; Middle East; Non-executive Chairman; Sustainability
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      Wing, Christina R., Esel Y. Cekin, and Samer Al-Rachedy. "From Beirut With Love (B): The Last Judgment." Harvard Business School Supplement 619-027, September 2018.
      • August 2018 (Revised September 2018)
      • Case

      Predicting Purchasing Behavior at PriceMart (A)

      By: Srikant M. Datar and Caitlin N. Bowler
      This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded... View Details
      Keywords: Data Science; Analytics and Data Science; Analysis; Consumer Behavior; Forecasting and Prediction
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      Datar, Srikant M., and Caitlin N. Bowler. "Predicting Purchasing Behavior at PriceMart (A)." Harvard Business School Case 119-025, August 2018. (Revised September 2018.)
      • July 2018 (Revised January 2019)
      • Teaching Note

      MC Tool

      By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
      Sean Witty and Jason Premo acquired MC Tool, a machine shop located in South Carolina in 2007 with the intent to transform it into a precision manufacturer. Witty and Premo were able to more than double revenue to $6 million in their first year of managing MC by... View Details
      Keywords: Small & Medium-sized Enterprises; Small Business; Production; Transformation; Problems and Challenges; Financial Condition; Business Strategy; Manufacturing Industry; United States
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      Ruback, Richard S., Royce Yudkoff, and Ahron Rosenfeld. "MC Tool." Harvard Business School Teaching Note 219-004, July 2018. (Revised January 2019.)
      • July 2018
      • Case

      Hironobu Tsujiguchi and His Sweet Revolution

      By: Boris Groysberg and Naoko Jinjo
      Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and... View Details
      Keywords: Relevance; Entrepreneurship; Diversification; Personal Development and Career; Decision Making; Food and Beverage Industry; Japan
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      Groysberg, Boris, and Naoko Jinjo. "Hironobu Tsujiguchi and His Sweet Revolution." Harvard Business School Case 419-011, July 2018.
      • April 2018 (Revised November 2019)
      • Case

      JD: Envisioning the Future of Retail (A)

      By: Feng Zhu and Shirley Sun
      JD, China’s second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company celebrated its 13th birthday in 2017, Richard Liu, its founder, deliberated on the company’s growth strategies. The... View Details
      Keywords: Growth and Development Strategy; Competitive Strategy; E-commerce; Retail Industry; China
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      Zhu, Feng, and Shirley Sun. "JD: Envisioning the Future of Retail (A)." Harvard Business School Case 618-051, April 2018. (Revised November 2019.)
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