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      • June 2002
      • Case

      Vans: Skating on Air

      By: Youngme E. Moon and David Kiron
      Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
      Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Retail Industry; California
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      Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
      • December 1998 (Revised March 2001)
      • Case

      Korea Stock Exchange, 1998

      By: Tarun Khanna, Krishna G. Palepu and James Chang
      Following a major financial crisis, the South Korean government attempted to revive the Korea Stock Exchange to spur equity investment in Korean companies. This case describes the reforms undertaken so far and the challenges that lay ahead. View Details
      Keywords: Equity; Stocks; Restructuring; Emerging Markets; Corporate Governance; Business and Government Relations; Accounting Industry; Financial Services Industry; South Korea
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      Khanna, Tarun, Krishna G. Palepu, and James Chang. "Korea Stock Exchange, 1998." Harvard Business School Case 199-033, December 1998. (Revised March 2001.)
      • April 1993 (Revised June 1993)
      • Case

      Bayerische Motoren Werke AG (BMW)

      By: Robert J. Dolan
      In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details
      Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America
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      Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
      • Research Summary

      Overview

      By: William C. Kirby
      A historian by training, Professor Kirby examines contemporary China's business, economic, and political development in an international context. He writes and teaches on the growth of modern companies in China (Chinese and foreign; state-owned and private); Chinese... View Details
      Keywords: China; Internationalization; Educational Policy And Politics; Infrastructure; Government And Business; The Revival Of Family Business In China; China’s Infrastructure Exports: The ‘Belt And Road’ Initiative; Agribusiness; Education; Entrepreneurship; Globalization; Governance; Government and Politics; History; Philanthropy and Charitable Giving; Social Enterprise; Auto Industry; Education Industry; Food and Beverage Industry; Health Industry; Semiconductor Industry; Asia; Europe; North and Central America
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