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      • Article

      Oracle Efficient Private Non-Convex Optimization

      By: Seth Neel, Aaron Leon Roth, Giuseppe Vietri and Zhiwei Steven Wu
      One of the most effective algorithms for differentially private learning and optimization is objective perturbation. This technique augments a given optimization problem (e.g. deriving from an ERM problem) with a random linear term, and then exactly solves it.... View Details
      Keywords: Machine Learning; Algorithms; Objective Perturbation; Mathematical Methods
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      Neel, Seth, Aaron Leon Roth, Giuseppe Vietri, and Zhiwei Steven Wu. "Oracle Efficient Private Non-Convex Optimization." Proceedings of the International Conference on Machine Learning (ICML) 37th (2020).
      • March 2020
      • Case

      Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire

      By: Ayelet Israeli, Danilo Tauro and Sarah Gulick
      This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and... View Details
      Keywords: Digital Marketing; Insolvency and Bankruptcy; Mergers and Acquisitions; Applications and Software; Internet and the Web; Competition; Marketing; Advertising Industry; Web Services Industry; United States; Europe
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      Israeli, Ayelet, Danilo Tauro, and Sarah Gulick. "Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire." Harvard Business School Case 520-087, March 2020.
      • Mar 2020
      • Conference Presentation

      A New Analysis of Differential Privacy's Generalization Guarantees

      By: Christopher Jung, Katrina Ligett, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi and Moshe Shenfeld
      We give a new proof of the "transfer theorem" underlying adaptive data analysis: that any mechanism for answering adaptively chosen statistical queries that is differentially private and sample-accurate is also accurate out-of-sample. Our new proof is elementary and... View Details
      Keywords: Machine Learning; Transfer Theorem; Mathematical Methods
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      Jung, Christopher, Katrina Ligett, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi, and Moshe Shenfeld. "A New Analysis of Differential Privacy's Generalization Guarantees." Paper presented at the 11th Innovations in Theoretical Computer Science Conference, Seattle, March 2020.
      • February 2020
      • Article

      Tales of Two Motives: Disclosure and Concealment

      By: Leslie John, Michael L. Slepian and Diana Tamir
      We posit that the desire to disclose personal information, and the desire to conceal it, are related yet distinct psychological motives. People often wish to conceal information, such as embarrassing aspects of the self. Yet people also seek to reveal information, such... View Details
      Keywords: Disclosure; Privacy; Information; Motivation and Incentives
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      John, Leslie, Michael L. Slepian, and Diana Tamir. "Tales of Two Motives: Disclosure and Concealment." Special Issue on Privacy and Disclosure, Online and in Social Interactions edited by L. John, D. Tamir, M. Slepian. Current Opinion in Psychology 31 (February 2020).
      • Article

      How to Use Heuristics for Differential Privacy

      By: Seth Neel, Aaron Leon Roth and Zhiwei Steven Wu
      We develop theory for using heuristics to solve computationally hard problems in differential privacy. Heuristic approaches have enjoyed tremendous success in machine learning, for which performance can be empirically evaluated. However, privacy guarantees cannot be... View Details
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      Neel, Seth, Aaron Leon Roth, and Zhiwei Steven Wu. "How to Use Heuristics for Differential Privacy." Proceedings of the IEEE Annual Symposium on Foundations of Computer Science (FOCS) 60th (2019).
      • Article

      The Role of Interactivity in Local Differential Privacy

      By: Matthew Joseph, Jieming Mao, Seth Neel and Aaron Leon Roth
      We study the power of interactivity in local differential privacy. First, we focus on the difference between fully interactive and sequentially interactive protocols. Sequentially interactive protocols may query users adaptively in sequence, but they cannot return to... View Details
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      Joseph, Matthew, Jieming Mao, Seth Neel, and Aaron Leon Roth. "The Role of Interactivity in Local Differential Privacy." Proceedings of the IEEE Annual Symposium on Foundations of Computer Science (FOCS) 60th (2019).
      • 2019
      • Working Paper

      The Impact of the General Data Protection Regulation on Internet Interconnection

      By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein
      The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on... View Details
      Keywords: Personal Data; Privacy Regulation; GDPR; Interconnection Agreements; Internet and the Web; Governing Rules, Regulations, and Reforms; European Union
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      Zhuo, Ran, Bradley Huffaker, KC Claffy, and Shane Greenstein. "The Impact of the General Data Protection Regulation on Internet Interconnection." NBER Working Paper Series, No. 26481, November 2019.
      • October 2019 (Revised January 2020)
      • Case

      Fixing Facebook: Fake News, Privacy, and Platform Governance

      By: David Yoffie and Daniel Fisher
      Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated... View Details
      Keywords: Platform; Governance; Privacy; Internet and the Web; Corporate Governance; Ethics; Business and Government Relations; Strategy; Digital Platforms; Web Services Industry
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      Yoffie, David, and Daniel Fisher. "Fixing Facebook: Fake News, Privacy, and Platform Governance." Harvard Business School Case 720-400, October 2019. (Revised January 2020.)
      • August 2019 (Revised February 2020)
      • Teaching Note

      Sidewalk Labs: Privacy in a City Built from the Internet Up

      By: Leslie John and Mitch Weiss
      Email mking@hbs.edu for a courtesy copy.

      The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives... View Details
      Keywords: Privacy; Privacy By Design; Privacy Regulation; Platforms; Data; Data Security; Behavioral Science; Analytics and Data Science; Safety; Entrepreneurship; Business and Government Relations; Consumer Behavior; Digital Platforms
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      John, Leslie, and Mitch Weiss. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Teaching Note 820-023, August 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
      • Article

      Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

      By: Tami Kim, Kate Barasz and Leslie K. John
      Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
      Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
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      Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
      • January 2019
      • Case

      Data.gov (Abridged)

      By: Karim R. Lakhani, Robert D. Austin and Yumi Yi
      This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details
      Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Information Industry; United States
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      Lakhani, Karim R., Robert D. Austin, and Yumi Yi. "Data.gov (Abridged)." Harvard Business School Case 619-043, January 2019.
      • Article

      Accuracy First: Selecting a Differential Privacy Level for Accuracy-Constrained ERM

      By: Katrina Ligett, Seth Neel, Aaron Leon Roth, Bo Waggoner and Steven Wu
      Traditional approaches to differential privacy assume a fixed privacy requirement ϵ for a computation, and attempt to maximize the accuracy of the computation subject to the privacy constraint. As differential privacy is increasingly deployed in practical settings, it... View Details
      Keywords: Differential Privacy; Empirical Risk Minimization; Accuracy First
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      Ligett, Katrina, Seth Neel, Aaron Leon Roth, Bo Waggoner, and Steven Wu. "Accuracy First: Selecting a Differential Privacy Level for Accuracy-Constrained ERM." Journal of Privacy and Confidentiality 9, no. 2 (2019).
      • 2019
      • Article

      Big Data

      By: John A. Deighton
      Big data is defined and distinguished from a mere moment in the “ancient quest to measure.” Specific discontinuities in the practice of information science are identified that, the paper argues, have large consequences for the social order. The infrastructure that runs... View Details
      Keywords: Big Data; Digital Infrastructure; Privacy; Algorithm; Data Generators; Marketplace Icon; Analytics and Data Science; Infrastructure; Power and Influence; Society
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      Deighton, John A. "Big Data." Consumption, Markets & Culture 22, no. 1 (2019): 68–73.
      • October 2018 (Revised July 2019)
      • Case

      Sidewalk Labs: Privacy in a City Built from the Internet Up

      By: Leslie K. John, Mitchell Weiss and Julia Kelley
      Email mking@hbs.edu for a courtesy copy.

      By the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit “Ask Me Anything” session in January 2018, he had only nine months remaining to convince the people... View Details
      Keywords: Public Entrepreneurship; Govtech; CivicTech; Smart Cities; City Innovation; Government Innovation; Privacy; Sidewalk Labs; Dan Doctoroff; Entrepreneurship; Public Sector; Consumer Behavior; Governance; Business and Government Relations; Innovation and Invention; Technology Industry; Public Administration Industry; Transportation Industry; Real Estate Industry; Canada
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      John, Leslie K., Mitchell Weiss, and Julia Kelley. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Case 819-024, October 2018. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
      • October 2018
      • Case

      Fundraising at St. Camillus Hospital

      By: Srikant M. Datar and Caitlin N. Bowler
      St. Camillus is a fictional non-profit hospital in rural Maine facing a serious budget deficit. As Director of Marketing, Victoria Stern is building a team to modernize the hospital fundraising efforts. An interview with a promising candidate, who is also a digital... View Details
      Keywords: Data Analysis; Data Privacy; Data Governance; Non-profit; Health Care; Fundraising; Data Security; Analytics and Data Science; Safety; Governance; Ethics; Health Care and Treatment; Cybersecurity
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      Datar, Srikant M., and Caitlin N. Bowler. "Fundraising at St. Camillus Hospital." Harvard Business School Case 119-027, October 2018.
      • Article

      Uninformed Consent

      By: Leslie K. John
      Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy? View Details
      Keywords: Personal Data; Privacy; Customers; Analytics and Data Science; Ethics; Governing Rules, Regulations, and Reforms
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      John, Leslie K. "Uninformed Consent." Special Issue on The Big Idea: Tracked. Harvard Business Review (website) (September–October 2018).
      • September 2018
      • Article

      When and Why Randomized Response Techniques (Fail to) Elicit the Truth

      By: Leslie K. John, George Loewenstein, Alessandro Acquisti and Joachim Vosgerau
      By adding random noise to individual responses, randomized response techniques (RRTs) are intended to enhance privacy protection and encourage honest disclosure of sensitive information. Empirical findings on their success in doing so are, however, mixed. In nine... View Details
      Keywords: Truth-telling; Lying; Privacy; Information Disclosure; Survey Research; Surveys; Attitudes; Behavior
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      John, Leslie K., George Loewenstein, Alessandro Acquisti, and Joachim Vosgerau. "When and Why Randomized Response Techniques (Fail to) Elicit the Truth." Organizational Behavior and Human Decision Processes 148 (September 2018): 101–123.
      • August 2018 (Revised April 2023)
      • Case

      Facebook—Can Ethics Scale in the Digital Age?

      By: George A. Riedel and Carin-Isabel Knoop
      Since its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked... View Details
      Keywords: Facebook; Ethics; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Trust; Business Model; Corporate Accountability; Social Media
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      Riedel, George A., and Carin-Isabel Knoop. "Facebook—Can Ethics Scale in the Digital Age?" Harvard Business School Case 319-030, August 2018. (Revised April 2023.)
      • July 2018
      • Article

      Reimagining Health Data Exchange: An Application Programming Interface-Enabled Roadmap for India

      By: Satchit Balsari, Alexander Fortenko MD, MPH, Joaquin A. Blaya PhD, Adrian Gropper MD, Malavika Jayaram LLM, Rahul Matthan LLM, Ram Sahasranam, Mark Shankar MD, Suptendra N. Sarbadhikari PhD, Barbara Bierer, Kenneth D. Mandl MD, Sanjay Mehendale MD, MPH and Tarun Khanna
      In February 2018, the Government of India announced a massive public health insurance scheme extending coverage to 500 million citizens, in effect making it the world’s largest insurance program. To meet this target, the government will rely on technology to... View Details
      Keywords: Health Information Exchange; India; Health APIs; Health Care and Treatment; Information; Analytics and Data Science; Information Technology; Health Industry; India
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      Balsari, Satchit, Alexander Fortenko MD, MPH, Joaquin A. Blaya PhD, Adrian Gropper MD, Malavika Jayaram LLM, Rahul Matthan LLM, Ram Sahasranam, Mark Shankar MD, Suptendra N. Sarbadhikari PhD, Barbara Bierer, Kenneth D. Mandl MD, Sanjay Mehendale MD, MPH, and Tarun Khanna. "Reimagining Health Data Exchange: An Application Programming Interface-Enabled Roadmap for India." Journal of Medical Internet Research 20, no. 7 (July 2018).
      • Article

      Facebook Knows It Can't Offer More Privacy

      By: Scott Duke Kominers
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      Kominers, Scott Duke. "Facebook Knows It Can't Offer More Privacy." Bloomberg View (April 26, 2018).
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