Publications

01 Jun 2023
News

Curb Appeal

Jessica Tisch (JD/MBA 2008) has a problem. And she couldn’t be happier about it. It’s a chilly February morning in Lower Manhattan, and Tisch, who was appointed commissioner of the Department of Sanitation (DSNY) last April, has only hours to pivot the world’s largest... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government

01 Jun 2016
News

In My Humble Opinion: Julie Bishop (AMP 151, 1996)

Julie Bishop (AMP 151, 1996) was 18 years into a successful legal career at a law firm in Perth, Western Australia, when she came to HBS. Bishop, who describes the AMP program as a time of “reflection, learning, and inspiration” graduated with a newfound focus: to seek... View Details

Keywords: Julia Hanna; photography by X99/Zuma

01 Jun 2016
News

Ears to the Ground

Working with Clark on the ShotSpotter partnership with GE: Jaime Irick (MBA 2003), chief commercial officer of Current, GE’s lighting and energy division. Working with Clark on the ShotSpotter partnership with GE: Jaime Irick (MBA 2003), chief commercial officer of... View Details

Keywords: Jason Feifer; photography by Vance Jacobs

01 Jun 2017
News

Life in Lockdown

Ina Foalea leads a brainstorming session in Morris Hall during this year’s Startup Lockdown. It is 6:30 p.m. on the Wednesday of Spring Break. But Ina Foalea (MBA 2018) is in work mode as she stretches out on the couch in the first-floor lounge of Morris Hall, biting... View Details

Keywords: Jennifer Myers; photography by Chris Churchill

29 Jun 2016
News

Women of Wall Street Tell Their Story

Monica Mandelli (MBA 1998) There’s no shortage of movies about Wall Street—Trading Places, The Big Short, Wall Street, Boiler Room, Margin Call, Bonfire of the Vanities, Wolf of Wall Street—to name but a few. Of course they portray Hollywood’s version of Wall Street,... View Details

Keywords: Constantine von Hoffman; photography by Chris Taggart; Funds, Trusts, and Other Financial Vehicles; Finance

Summer 2016
Article

The Real Lessons From Kodak's Decline

By: Willy C. Shih

Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional business. However, what really happened at Kodak is much more complicated—and instructive. Kodak suffered from a... View Details

Keywords: Technological Change; Disruption; Ecosystem; Semiconductors; Photography; Scaling-up; Scaling; Organizational Change and Adaptation; Information Technology; Product; Consumer Products Industry; United States

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November 2004 (Revised November 2005)
Case

Kodak and The Digital Revolution (A)

By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi

The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details

Keywords: History; Information Technology; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry

Video

Edwin Land in a new factory space. Produced for Polaroid, Dr. land Stockholders Meeting, 1969-1970

29 Nov 2009
News

When Names Change to Protect the Future

06 Dec 2012
News

Surviving Disruption

April 2003 (Revised February 2004)
Case

Kodak (A)

By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi

The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details

Keywords: History; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry

April 1996 (Revised March 1998)
Exercise

Starlite Corporation: General Information

By: Kathleen L. McGinn and Julia Morgan

A multiparty, intraorganizational negotiation exercise involving five vice presidents of human resources at $17.5 billion photography products company. In the midst of reengineering, the five VPs have been told to negotiate the possible alignment of resources in ways... View Details

Keywords: Negotiation Types

April 2019 (Revised April 2021)
Case

Wayfair

By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble

In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual... View Details

Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts

March 2007 (Revised April 2007)
Case

Fujifilm: A Second Foundation

Fujifilm was the second largest manufacturer of photographic film in the world when digital imaging began to substitute for its core business. In contrast to some photography incumbents, such as Polaroid, Fuji had a relatively successful transition to digital imaging.... View Details

Keywords: Growth and Development Strategy; Transition; Mission and Purpose; Globalized Markets and Industries; Opportunities; Electronics Industry; Technology Industry

November 2018 (Revised August 2020)
Case

The Reinvention of Kodak

By: Ryan Raffaelli and Christine Snively

The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details

Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy

August 2022
Article

What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features

By: Shunyuan Zhang, Dokyun Lee, Param Vir Singh and Kannan Srinivasan

We study how Airbnb property demand changed after the acquisition of verified images (taken by Airbnb’s photographers) and explore what makes a good image for an Airbnb property. Using deep learning and difference-in-difference analyses on an Airbnb panel dataset... View Details

Keywords: Sharing Economy; Airbnb; Property Demand; Computer Vision; Deep Learning; Image Feature Extraction; Content Engineering; Property; Marketing; Demand and Consumers

SSRN

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August 2012 (Revised August 2013)
Background Note

Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

By: Willy Shih

Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details