Publications

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Although the Covid-19 crisis has halted travel in recent months, geographic mobility has become critical for managers and knowledge workers hoping to advance in today’s globalized economy, and that trend is unlikely to reverse. Assignments far from headquarters can... View Details

September 2021
Case

Worldreader: Helping Readers Build a Better World

By: Marco Bertini, Elie Ofek and Julia Kelley

Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details

January 2018 (Revised March 2020)
Case

SAP: Branding in the Digital Age

By: Das Narayandas and Amram Migdal

By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details

Keywords: Brand Positioning; Marketing; Sales; Brands and Branding; Strategy; Technology Industry

16 Feb 2016
First Look

February 16, 2016

we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet software and services, to the stage to explain how Apple Pay would transform the mobile... View Details

Keywords: Sean Silverthorne

14 Dec 2010
First Look

First Look: Dec. 14

president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best strategy for the View Details

Keywords: Sean Silverthorne

2013
Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz, sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details

Keywords: Nutritional Information; Obesity; Weight Loss; App Development; Business Startups; Nutrition; Health; Information; Mobile and Wireless Technology; Entrepreneurship; Social Enterprise; Information Technology Industry; Health Industry

02 Nov 2010
First Look

First Look: November 2, 2010

to monetizing news in the digital landscape, which is real-time, searchable, sharable, multi-sourced, anytime, and any screen, were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and... View Details

Keywords: Sean Silverthorne

September 2013
Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details

May 2019 (Revised September 2019)
Case

Mobike and ofo: Dancing with Titans (A)

By: Shikhar Ghosh and Haibo Zhao

This case address pacing issues – how fast does a company need to scale? It also examines the role of investors in determining company strategy and exit.
Mobike and ofo were two dominant players in China’s emerging dockless bike-sharing market, that allowed users... View Details

Keywords: Information Technology; Venture Capital; Financing and Loans; Competition; Value Creation; Governance; Economics; Business Startups; Strategy; Business Exit or Shutdown; Entrepreneurship; Infrastructure; Transportation; Bicycle Transportation; China

Web

Alumni

assistance. HBS faculty are researching employee ownership and showing how giving low-wage employees a meaningful stake in companies can be life changing. From time management to closing the gender pay gap, 34 short topic-based classes... View Details

20 Nov 2012
First Look

First Look: November 20

information that function as organizational, location, and personnel mobility barriers among quasi-autonomous units within a mega-agency or holding company have become an essential component of conflict policies. Subject to the protection... View Details

Keywords: Sean Silverthorne

08 Jun 2010
First Look

First Look: June 8

is potentially very high. We find that analysts pay little attention to subsidiaries about to be spun off even though these subsidiaries constitute a significant part of the parent company operations. Moreover, while the level of detail... View Details

Keywords: Martha Lagace

01 May 2018
First Look

First Look at New Research and Ideas, May 1, 2018

Kirin 970 chipset, which boasted having the world’s first artificial intelligence (AI) mobile processor. They had to decide how to position, communicate, and price the new phones. Yet beyond these near-term decisions, a major challenge... View Details

Keywords: Sean Silverthorne

Web

HBS Working Knowledge – Harvard Business School Faculty Research

Leaders by Avery Forman 08 Nov 2024 | HBS Case How Private Investors Can Help Solve Africa's Climate Crisis by John Macomber 08 Nov 2024 | Op-Ed Have You Had Enough? by James Heskett 01 May 2024 | What Do You Think? Leadership Beyond Goals: David Beckham's Playbook for... View Details

04 Dec 2012
First Look

First Look: December 4

examples of how each side can help the other overcome them, and develop more general advice on doing so most effectively. As a fuller illustration of a Level Two negotiator helping the other side with its formidable behind-the-table challenges, I View Details

Keywords: Carmen Nobel

23 Dec 2014
First Look

First Look: December 23

with pediatric hospitals in Temple, San Antonio, and Mexico City, and how to structure these partnerships was under active discussion. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/714507-PDF-ENG Harvard Business School Case 514-122 Note on View Details

Keywords: Carmen Nobel

March 2024 (Revised April 2024)
Case

Angel City Football Club: Scoring a New Model

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller

In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details

Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles