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Show Results For
- All HBS Web
(5,731)
- People (32)
- News (1,971)
- Research (2,453)
- Events (20)
- Multimedia (89)
- Faculty Publications (919)
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- May 1986 (Revised January 1989)
- Case
Gillette Co.: Dry Idea Advertising (A), The Creative Problem
Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), The Creative Problem." Harvard Business School Case 586-042, May 1986. (Revised January 1989.)
- 04 Oct 2013
- Working Paper Summaries
Imperfect Information, Patent Publication, and the Market for Ideas
- 1990
- Chapter
Refinement of Nash Equilibrium: The Main Ideas
By: E. Kohlberg
Keywords: Mathematical Methods
Kohlberg, E. "Refinement of Nash Equilibrium: The Main Ideas." In Game Theory and Applications, edited by T. Ichiishi, A. Neyman, and Y. Tauman. San Diego: Academic Press, 1990.
- 13 Sep 2021
- Research & Ideas
Science: The Unlikely Frontier for New Business Ideas
“Fail fast” has become the corporate innovation mantra, but new research suggests that inventions that build on science, with its systematic observation and methodical experiments, may deliver more value to companies. US patent filings that cite journal articles bring... View Details
Keywords: by Avery Forman
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
Peers and Idea Generation: Evidence from a Field Experiment By: Hasan, Sharique, and Rembrand Koning Abstract—High-quality ideas and the individuals who generate them are critical to the success of... View Details
Keywords: Carmen Nobel
- 2016
- Working Paper
Patent Publication and the Market for Ideas
By: Deepak Hegde and Hong Luo
In this paper, we study the effect of invention disclosure through patent publication on the market for ideas. We do so by analyzing the effects of the American Inventor's Protection Act of 1999 (AIPA)—which required US patent applications to be published 18 months... View Details
Hegde, Deepak, and Hong Luo. "Patent Publication and the Market for Ideas." Working Paper, February 2016. (Accepted for publication in Management Science.)
- February 2018
- Article
Patent Publication and the Market for Ideas
By: Deepak Hegde and Hong Luo
In this paper, we study the effect of invention disclosure through patent publication on the market for ideas. We do so by analyzing the effects of the American Inventor's Protection Act of 1999 (AIPA)—which required U.S. patent applications to be published 18 months... View Details
Keywords: Licensing; Patent Publication; Invention Disclosure; Patents; Information Publishing; Innovation and Invention; Knowledge Dissemination
Hegde, Deepak, and Hong Luo. "Patent Publication and the Market for Ideas." Management Science 64, no. 2 (February 2018): 652–672.
- May 1986
- Supplement
Gillette Co.: Dry Idea Advertising (B), Video
Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2)... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), Video." Harvard Business School Video Supplement 886-512, May 1986.
- 29 Sep 2021
- Research & Ideas
For Entrepreneurs, Blown Deadlines Can Crush Big Ideas
because, unlike venture capital or seed money, Kickstarter funds aren’t distributed unless a set fundraising goal is met. It also means promises like delivery times are made publicly and tracked by investors, many of whom are not shy about commenting. The View Details
Keywords: by Rachel Layne
- Article
Perfect Pitch: Making Your Ideas Resonate in Negotiations
By: Kristin Sippl
To maximize persuasive power, ideational entrepreneurs should craft a 'creative type' persona, use discourse strategically, and offer useful resources. View Details
Sippl, Kristin. "Perfect Pitch: Making Your Ideas Resonate in Negotiations." Negotiation Briefings (Program on Negotiation at Harvard Law School) (April 2017).
- June 2001 (Revised February 2002)
- Case
Rambus, Inc.: Commercializing the Billion Dollar Idea (B)
Supplements the (A) case. A rewritten version of an earlier case. View Details
Silverman, Brian S., and Briana Huntsberger. "Rambus, Inc.: Commercializing the Billion Dollar Idea (B)." Harvard Business School Case 701-125, June 2001. (Revised February 2002.)
- May 13, 2021
- Article
Why Today's Startups Pursue Both Ideas and Ideals
By: Ranjay Gulati
Startups typically operate with the mentality that growth and profit come first, higher calling comes second. This strategy, however, is misguided. Increasingly, entrepreneurs are imbuing their ventures with a grand ideal in addition to a great idea. This ideal not... View Details
Gulati, Ranjay. "Why Today's Startups Pursue Both Ideas and Ideals." Harvard Business Review (website) (May 13, 2021).
- January 16, 2023
- Article
40 Ideas to Shake Up Your Hiring Process
By: Joseph Fuller, Nithya Vaduganathan, Allison Bailey and Manjari Raman
Many companies today are struggling to hire and retain talent, but more often than not the problem is self-inflicted: They’re simply not using a broad enough array of tools, sometimes because they don’t even know the tools exist. In this article, the authors list 40... View Details
Fuller, Joseph, Nithya Vaduganathan, Allison Bailey, and Manjari Raman. "40 Ideas to Shake Up Your Hiring Process." Harvard Business Review (website) (January 16, 2023).
- 18 Aug 2014
- Research & Ideas
Have a Better Idea To Improve Health Care?
qualify, innovations must be deployed actively in at least one setting, and applicants must be able to show credible evidence that the idea is valuable. Otherwise, the sky's the limit. "I really want to emphasize that we want View Details
- 2016
- Working Paper
Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests
By: Pavel Kireyev
Contests are a popular mechanism for the procurement of innovation. In marketing, design, and other creative industries, firms use freelance marketplaces to organize contests and obtain high-quality ideas for ads, new products, and even business strategies from... View Details
Keywords: Idea Generation; Crowdsourcing; Contest Design; Structural Estimation; Motivation and Incentives; Competition; Innovation and Invention
Kireyev, Pavel. "Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests." Harvard Business School Working Paper, No. 16-129, May 2016.
- 14 Aug 2015
- Working Paper Summaries
Are ‘Better’ Ideas More Likely to Succeed? An Empirical Analysis of Startup Evaluation
- June 2001 (Revised February 2002)
- Case
Rambus, Inc.: Commercializing the Billion Dollar Idea (C)
Supplements the (A) case. A rewritten version of an earlier case. View Details
Silverman, Brian S., and Briana Huntsberger. "Rambus, Inc.: Commercializing the Billion Dollar Idea (C)." Harvard Business School Case 701-126, June 2001. (Revised February 2002.)
- 01 Dec 2010
- Working Paper Summaries
Reversing the Null: Regulation, Deregulation, and the Power of Ideas
- March 2024 (Revised April 2024)
- Supplement
From "BIG" Ideas to Sustainable Impact at ICL Group (B)
By: Linda A. Hill and Lydia Begag
In August 2023, Raviv Zoller, CEO of ICL Group, discussed his upcoming business trip to St. Louis with Eduard Croitoru, VP of ICL Corporate Initiatives, to commemorate the construction of ICL's new $400 million advanced manufacturing facility. In preparation for the... View Details
Keywords: Change Management; Agribusiness; Accounting; Communication; Renewable Energy; Chemicals; Machinery and Machining; Metals and Minerals; Mining; Social Entrepreneurship; Corporate Entrepreneurship; Values and Beliefs; Environmental Sustainability; Natural Resources; Globalization; Information Technology; Collaborative Innovation and Invention; Leadership; Organizational Culture; Personal Development and Career; Partners and Partnerships; Manufacturing Industry; Agriculture and Agribusiness Industry; Chemical Industry; Battery Industry; Israel; United States; China
Hill, Linda A., and Lydia Begag. "From 'BIG' Ideas to Sustainable Impact at ICL Group (B)." Harvard Business School Supplement 424-043, March 2024. (Revised April 2024.)
- 29 Oct 2014
- Research & Ideas
Inventing Products is Less Valuable Than Inventing Ideas
professor of strategy at the Ross School of Business at the University of Michigan. In the case of Zuckerberg vs. the Winklevosses, the twins may have had created a simple interface for college kids to connect with one another, but it took Zuckerberg to take the View Details