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02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

People achieve success in the early years of their career by specializing and becoming functional experts—in essence, they succeed by knowing more and more about less and less, says Benjamin C. Esty, chair of the General Management... View Details

Keywords: by Martha Lagace

October 1993 (Revised April 1994)
Case

Jack Welch: General Electric's Revolutionary

By: Joseph L. Bower and Jay Dial

Describes the work of Jack Welch as CEO of General Electric from 1981 to 1992, focusing particularly on his transformation of the company's portfolio through extensive dispositions and acquisitions and the company's culture through a mandated process called "work out."... View Details

Keywords: Acquisition; Transformation; Investment Portfolio; Leadership Style; Management; Organizational Culture; Personal Development and Career

January 2021 (Revised May 2021)
Case

'GEnron'? Markopolos versus General Electric (A)

By: Jonas Heese and David Lane

In August 2019, Harry Markopolos—the forensic accountant known for uncovering Bernie Madoff’s Ponzi scheme—alleged that General Electric had committed accounting fraud totaling $38 billion, coining the term “GEnron” for perceived similarities with the 2001 accounting... View Details

Keywords: Financial Statements; Communication; Energy; Financial Condition; Insurance; Performance; Planning; Business and Shareholder Relations; Risk and Uncertainty; Value; Insurance Industry; Financial Services Industry; Energy Industry

Winter 2022
Article

Courageous Leadership: Paul Polman’s Insights for the Next Generation of Business Managers

By: John Pontillo, Celia Bravard and Andrew J. Hoffman

In 2021, John Pontillo, Celia Bravard, and Andrew Hoffman conducted a series of interviews with Paul Polman, former CEO of Unilever. They discussed how business managers and leaders can build a new model of capitalism that serves the needs of society. Here’s what they... View Details

Keywords: Leadership; Organizational Change and Adaptation; Social Issues

April 1985
Supplement

General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials

By: John A. Quelch

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February 2024
Supplement

Ada: General Updates

By: Reza Satchu and Patrick Sanguineti

Mike Murchison, cofounder and CEO of Ada, updates the audience on which investor he chose as well as how Ada has grown since its Series B. View Details

Keywords: Founder; Entrepreneur; Business Startups; Entrepreneurship; Venture Capital; Growth and Development

January 1999 (Revised April 1999)
Background Note

General Management: Building Capabilities, Delivering Results

By: Clayton M. Christensen

Describes the Harvard Business School's General Management course. View Details

Keywords: Management

January 2002 (Revised October 2005)
Case

General Electric Medical Systems 2002

By: Tarun Khanna and James Weber

Discusses one of General Electric's flagship divisions--the world's leading provider of medical diagnostic imaging equipment. Provides an opportunity to examine a multinational confronting massive technological and demographic changes around the world. Genomics has... View Details

Keywords: Information Technology; Business Model; Change Management; Multinational Firms and Management; Genetics; Customer Value and Value Chain; Age; Medical Devices and Supplies Industry; China; United States

January 1989 (Revised March 2009)
Supplement

General Electric: Valley Forge (C)

By: Robert L. Simons

Supplements General Electric: Valley Forge (A). View Details

Keywords: Business Conglomerates; Pennsylvania

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February 1991 (Revised June 1993)
Case

Ross Perot and General Motors

By: Jay W. Lorsch

In December, 1986 the General Motors Board of Directors must decide whether to accept the buyout agreement between GM and Ross Perot, a director of GM and its largest stockholder. The agreement called for GM to purchase all of Perot's GM shares in exchange for his... View Details

Keywords: Leveraged Buyouts; Mergers and Acquisitions; Stock Shares; Resignation and Termination; Business or Company Management; Agreements and Arrangements

November 1990 (Revised April 1999)
Case

General Motors: Packard Electric Division

By: Steven C. Wheelwright

Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details

Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details

Keywords: by Julia Hanna; Energy; Utilities

2007
Chapter

Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business

By: Rohit Deshpandé and Zoe Chance

Keywords: Health Disorders; Poverty; Product Marketing; Customers; Pharmaceutical Industry; Biotechnology Industry

January 1989 (Revised April 1991)
Case

General Electric: Valley Forge (A)

By: Robert L. Simons

A series of eight vignette cases designed to be taught in one classroom session. This case describes a potential problem in the way that General Electric has billed the government under a large defense contract. Designed to allow students to discuss what actions top... View Details

Keywords: Government Administration; Contracts; Policy; Accounting; Management Teams; Business and Government Relations; Industrial Products Industry

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December 1983 (Revised July 1988)
Case

General Electric--Thermocouple Manufacturing (A)

By: David A. Garvin

GE is considering introducing a "just-in-time" production system to reduce inventory in its thermocouple manufacturing area. The case presents students with a description of the present inventory management system, the production process, and the perspectives of... View Details

Keywords: Factories, Labs, and Plants; Time Management; Production; Supply Chain; Perspective; Energy Industry; Technology Industry

May 2021 (Revised June 2021)
Supplement

'GEnron'? Markopolos versus General Electric (B)

By: Jonas Heese and David Lane

Supplement to the (A) case that offers an assessment of the August 2019 Markopolos report on General Electric. View Details

Keywords: Financial Statements; Communication; Energy; Financial Condition; Insurance; Performance; Planning; Business and Shareholder Relations; Risk and Uncertainty; Value; Insurance Industry; Financial Services Industry; Energy Industry

August 1998
Case

General Motors Corporation (C), The : 1990-1992

By: Peter Tufano

The third in a four-part series, this case details the financial policies and practices at General Motors from 1990 to 1996. This part describes the firm's financial responses to the business stresses it faced in the 1992 time period. View Details

Keywords: Corporate Finance; Auto Industry; United States

April 1995 (Revised May 1995)
Case

Kraft General Foods: The Merger (B)

By: David J. Collis and Elizabeth Wynne Johnson

Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force. View Details

Keywords: Mergers and Acquisitions; Salesforce Management; Corporate Strategy; Consumer Products Industry; Food and Beverage Industry

February 1986
Case

General Foods Corp.: Project Duck Soup

General Foods must decide whether to acquire Entenmann's Bakery. Price and financing must also be decided. The teaching objectives include analysis of strategic fit, selection of purchase price, and financing method. Another issue is the debt to equity ratio that is... View Details

Keywords: Acquisition; Corporate Finance; Manufacturing Industry; Food and Beverage Industry

May 2014 (Revised August 2014)
Teaching Note

Women MBAs at Harvard Business School: 1962–2012

By: Boris Groysberg and Robin Abrahams

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