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  • April 2012 (Revised October 2013)
  • Case

eBay, Inc. and Amazon.com (A)

By: Ramon Casadesus-Masanell and Anant Thaker
This case has been designed to explore strategic interactions among organizations with different business models. The case considers how a competitor successfully challenged the incumbent in a platform market defined by strong network effects and high switching costs.... View Details
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  • Research Summary

Markets and Market Design

The topic on which I currently spend the most of my research energy is the study of strategic interaction and reputation systems on eBay and similar markets from an applied, market design perspective. The rise of the Internet allowed a whole new generation of markets... View Details
  • July 2021 (Revised September 2024)
  • Case

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details
Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America
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  • January 2007 (Revised October 2007)
  • Case

The Omidyar-Tufts Microfinance Fund: Striving to Reshape the Social Enterprise Capital Markets

By: Michael Chu and Jean Hazell
Seeking to impact global poverty and philanthropy, eBay founder Pierre Omidyar donates $100 million to Tufts University for a trust restricted to investment in microfinance. Explores the origins of the initiative, the perspectives and objectives of the various parties... View Details
Keywords: Capital Markets; Microfinance; Investment Funds; Philanthropy and Charitable Giving; Emerging Markets; Social Enterprise; Financial Services Industry
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  • August 2020 (Revised May 2021)
  • Case

PayPal: The Next Chapter

By: Michael Porter, Mark Kramer and Annelena Lobb
Can a social purpose and stakeholder capitalism confer a powerful competitive advantage in the age of COVID-19? For PayPal, the answer is yes. After spinning off from eBay in a 2015 IPO, the company declared its purpose as "democratizing financial services" by ensuring... View Details
Keywords: Mission and Purpose; Finance; Business and Stakeholder Relations; Social Entrepreneurship; Competitive Advantage; Financial Services Industry
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  • 21 Jun 2007
  • Working Paper Summaries

Merchant or Two-Sided Platform?

Keywords: by Andrei Hagiu; Technology
  • 05 Jul 2006
  • Working Paper Summaries

A Survey-Based Procedure for Measuring Uncertainty or Heterogeneous Preferences in Markets

Keywords: by Pai-Ling Yin; Technology; Web Services
  • 29 May 2012
  • First Look

First Look: May 29

business model performance when value loops of two industry players interact; to analyze how Amazon expanded its business model and overcame barriers to entry in a platform market that generates winner-take-all effects for first movers; to discuss how View Details
Keywords: Sean Silverthorne
  • January 2013
  • Case

Omidyar Network: Pioneering Impact Investment

By: Michael Chu and Lauren Barley
Omidyar Network, having deployed to date over $500 million in ways ranging from donations to commercial equity capital, must decide whether to back Anudip, an Indian organization dedicated to providing the rural unemployed and marginalized with livelihoods linked to... View Details
Keywords: Social Enterprise; Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; India
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  • 2016
  • Book

Innovation Policy and the Economy, Volume 17

By: Shane Greenstein, Josh Lerner and Scott Stern
The seventeenth volume of the National Bureau of Economic Research’s Innovation Policy and the Economy provides an accessible forum for bringing the work of leading academic researchers to an audience of policymakers and those interested in the interaction... View Details
Keywords: Innovation and Invention; Technological Innovation; Governance; Policy; Economy
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  • 03 Mar 2008
  • Working Paper Summaries

Testing a Purportedly More Learnable Auction Mechanism

Keywords: by Katherine L. Milkman, James Burns, David C. Parkes, Gregory M. Barron & Kagan Tumer; Web Services
  • January 2015 (Revised October 2018)
  • Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details
Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States
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  • 02 Apr 2013
  • First Look

First Look: April 2

lackluster. Able to deploy all the tools along the capital curve of impact investing, which if any is optimal for Anudip? The case recounts the transition of eBay founder Pierre Omidyar and his wife, Pam, from the Omidyar Family... View Details
Keywords: Sean Silverthorne
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

are competing against from the customer's point of view. Notice that knowing how to improve the product did not come from understanding the "typical" customer. It came from understanding the job. Need more evidence? Pierre Omidyar did not design View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
  • Winter 2021
  • Editorial

Introduction

By: Michael A. Wheeler
This issue of Negotiation Journal is dedicated to the theme of artificial intelligence, technology, and negotiation. It arose from a Program on Negotiation (PON) working conference on that important topic held virtually on May 17–18. The conference was not the... View Details
Keywords: Artificial Intelligence; Information Technology; Negotiation; AI and Machine Learning
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  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

Sites tend to monetize this as a premium feature. However, openness has a downside, he cautions. People can make snap judgments based on photos or other subjective bits of information. McFowland points to sites such as eBay as a prime... View Details
Keywords: by Kara Baskin
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

School, defines these multi-sided markets as platforms that serve two or more distinct groups of customers who value each other's participation. Examples: EBay provides markets for both buyers and sellers, dating club clients are both men... View Details
Keywords: by Sean Silverthorne; Technology
  • 08 Mar 2004
  • Research & Ideas

Creating Value in Your Business Ecosystem

operating cost was rising, as well. Many B2B marketplaces, for example, continued to increase revenue despite decreasing and ultimately disappearing margins, which led to the collapse of their business models. eBay shares the value it... View Details
Keywords: by Marco Iansiti & Roy Levien
  • 12 Dec 2005
  • Research & Ideas

Using the Law to Strategic Advantage

a hedge against potential product liability claims but also as a marketing edge. Finally, eBay has used litigation in creative ways to protect the information on its sites from firms like Bidder's Edge that sought to aggregate it with... View Details
Keywords: by Sean Silverthorne; Legal Services
  • 25 May 2021
  • Research & Ideas

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

services to e-commerce platforms like eBay and Uber. “If other companies invest in building similar race-blind algorithms, that may even the playing field for users,” Zhang says. Without AI, white hosts earn more Airbnb has faced... View Details
Keywords: by Lane Lambert; Technology; Accommodations

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