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      • Faculty Publications  (203)

      by Thomas R. EisenmannRemove by Thomas R. Eisenmann →

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      • February 2015 (Revised April 2016)
      • Supplement

      Quincy Apparel (B)

      By: Thomas R. Eisenmann and Lisa C. Mazzanti
      The (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations for failure focus on Quincy's ambitious value proposition and resulting operational challenges; cofounder conflict;... View Details
      Keywords: Retail; Online Retail; Women's Apparel; Internet and the Web; Entrepreneurship; Failure; Business Startups; E-commerce; Apparel and Accessories Industry; Retail Industry
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      Eisenmann, Thomas R., and Lisa C. Mazzanti. "Quincy Apparel (B)." Harvard Business School Supplement 815-095, February 2015. (Revised April 2016.)
      • November 2014
      • Teaching Note

      Google Inc. in 2014 and Google Inc. in 2014 (Abridged)

      By: Benjamin Edelman and Thomas R. Eisenmann
      Supplements 915004 and 915005 View Details
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      Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014 and Google Inc. in 2014 (Abridged)." Harvard Business School Teaching Note 915-011, November 2014.
      • September 2014 (Revised June 2017)
      • Case

      Google Inc. in 2014

      By: Benjamin Edelman and Thomas R. Eisenmann
      Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next. View Details
      Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Digital Marketing; Information Technology Industry; Advertising Industry
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      Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014." Harvard Business School Case 915-004, September 2014. (Revised June 2017.)
      • September 2014
      • Case

      Google Inc. in 2014 (Abridged)

      By: Benjamin Edelman and Thomas R. Eisenmann
      Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. View Details
      Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Information Technology Industry; Advertising Industry
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      Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014 (Abridged)." Harvard Business School Case 915-005, September 2014.
      • September 2014
      • Teaching Plan

      Linden Lab: Crossing the Chasm

      By: Thomas R. Eisenmann
      In early 2009, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life was... View Details
      Keywords: Entrepreneurship; Growth and Development Strategy; Technology Industry
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      Eisenmann, Thomas R. "Linden Lab: Crossing the Chasm." Harvard Business School Teaching Plan 815-053, September 2014.
      • August 2014
      • Teaching Plan

      The Huffington Post

      By: Thomas R. Eisenmann
      In February 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its... View Details
      Keywords: Internet and the Web; Newspapers; Entrepreneurship; Growth and Development Strategy; Journalism and News Industry
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      Eisenmann, Thomas R. "The Huffington Post." Harvard Business School Teaching Plan 815-052, August 2014.
      • June 2014
      • Supplement

      Intuit Inc.: Project AgriNova PowerPoint Supplement

      By: Thomas R. Eisenmann
      In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
      Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore
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      Eisenmann, Thomas R. "Intuit Inc.: Project AgriNova PowerPoint Supplement." Harvard Business School PowerPoint Supplement 814-125, June 2014.
      • June 2014
      • Teaching Note

      Intuit Inc.: Project AgriNova

      By: Thomas Eisenmann
      In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
      Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore
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      Eisenmann, Thomas. "Intuit Inc.: Project AgriNova." Harvard Business School Teaching Note 814-119, June 2014.
      • June 2014
      • Teaching Note

      Steve Carpenter at Cake Financial

      By: Thomas R. Eisenmann
      After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details
      Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry
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      Eisenmann, Thomas R. "Steve Carpenter at Cake Financial." Harvard Business School Teaching Note 814-121, June 2014.
      • February 2014 (Revised April 2014)
      • Case

      Chegg, Inc.: Building the Student Hub

      By: Thomas R. Eisenmann and Allison M. Ciechanover
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      Eisenmann, Thomas R., and Allison M. Ciechanover. "Chegg, Inc.: Building the Student Hub." Harvard Business School Case 814-035, February 2014. (Revised April 2014.)
      • January 2014
      • Case

      Steven Carpenter at Cake Financial (Abridged)

      By: Thomas R. Eisenmann, Joseph B. Fuller and Shikhar Ghosh
      Steven Carpenter reflects on the successes and failures of his recent venture, Cake Financial. Carpenter had just sold the four-year-old startup and was at work on a new business plan. But first, he wanted to understand why Cake Financial, a service that allowed users... View Details
      Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry
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      Eisenmann, Thomas R., Joseph B. Fuller, and Shikhar Ghosh. "Steven Carpenter at Cake Financial (Abridged)." Harvard Business School Case 814-054, January 2014.
      • January 2014 (Revised October 2014)
      • Case

      Andreessen Horowitz

      By: Thomas R. Eisenmann and Liz Kind
      Andreessen Horowitz (a16z), a venture capital firm launched in 2009, has quickly broken into the VC industry's top ranks, in terms of its ability to invest in Silicon Valley's most promising startups. The case recounts the firm's history; describes its co-founders'... View Details
      Keywords: Business Model; Venture Capital; Disruption; Entrepreneurship; Industry Structures; Financial Services Industry; California
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      Eisenmann, Thomas R., and Liz Kind. "Andreessen Horowitz." Harvard Business School Case 814-060, January 2014. (Revised October 2014.)
      • August 2013
      • Teaching Plan

      Keurig and Green Mountain Coffee Roasters

      By: Thomas R. Eisenmann and Aldo Sesia
      Keywords: Negotiation; Food and Beverage Industry
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      Eisenmann, Thomas R., and Aldo Sesia. "Keurig and Green Mountain Coffee Roasters." Harvard Business School Teaching Plan 814-018, August 2013.
      • 5 Feb 2013
      • Conference Presentation

      Financing Entrepreneurial Growth

      By: Tom Alberg, Andrew A. Bogan, Harold Bradley, Robert D. Cooter, Monika Gruter Cheney, Oliver R. Goodenough, William R. Hambrecht, Frank Hatheway, Thomas F. Hellmann, Marianne Hudson, Jared Konczal, Josh Lerner, Robert E. Litan, Diane Mulcahy, Ramana Nanda, Frank Partnoy, Joe Ratterman, Nava Ravikant, Jay R. Ritter, Alicia Robb, David T. Robinson, Allison Schrager, Barry Silbert, E. R. Sirri, Daniel Stangler and Sharon Vosmek

      Despite recent innovations in entrepreneurial finance, particularly at the early stage of business creation, many new and young companies continue to face hurdles to acquire capital.

      The Kauffman Foundation addressed current challenges and opportunities in... View Details

      Keywords: Finance; Entrepreneurial Finance; Venture Capital; Entrepreneurship; United States
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      Alberg, Tom, Andrew A. Bogan, Harold Bradley, Robert D. Cooter, Monika Gruter Cheney, Oliver R. Goodenough, William R. Hambrecht, Frank Hatheway, Thomas F. Hellmann, Marianne Hudson, Jared Konczal, Josh Lerner, Robert E. Litan, Diane Mulcahy, Ramana Nanda, Frank Partnoy, Joe Ratterman, Nava Ravikant, Jay R. Ritter, Alicia Robb, David T. Robinson, Allison Schrager, Barry Silbert, E. R. Sirri, Daniel Stangler, and Sharon Vosmek. "Financing Entrepreneurial Growth." Paper presented at the State of Entrepreneurship Address, Ewing Marion Kauffman Foundation, Washington, DC, USA, February 5, 2013.
      • January 2013 (Revised March 2017)
      • Case

      CloudFlare, Inc.: Running Hot?

      By: Thomas R. Eisenmann and Alex Godden
      In July 2012, the cofounders of CloudFlare, a Silicon Valley startup that protects websites and accelerates their traffic, are considering the implications of five employees' resignations over the prior three months. Was this natural attrition for a high-tech venture... View Details
      Keywords: Management Practices and Processes; Employee Relationship Management; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Growth Management; Internet and the Web; Entrepreneurship; Resignation and Termination; Business Startups; Information Technology Industry; Web Services Industry; California
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      Eisenmann, Thomas R., and Alex Godden. "CloudFlare, Inc.: Running Hot?" Harvard Business School Case 813-145, January 2013. (Revised March 2017.)
      • January 2013 (Revised March 2013)
      • Supplement

      MuMaté (B-1): Confidential for Maxwell

      By: Thomas R. Eisenmann and Alex Godden
      MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
      Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry
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      Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-1): Confidential for Maxwell." Harvard Business School Supplement 813-149, January 2013. (Revised March 2013.)
      • January 2013 (Revised March 2013)
      • Supplement

      MuMaté (B-2): Confidential for Cantor

      By: Thomas R. Eisenmann and Alex Godden
      MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
      Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry
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      Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-2): Confidential for Cantor." Harvard Business School Supplement 813-150, January 2013. (Revised March 2013.)
      • December 2012 (Revised November 2014)
      • Case

      Lit Motors

      By: Thomas R. Eisenmann and Alex Godden
      In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details
      Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Tests; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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      Eisenmann, Thomas R., and Alex Godden. "Lit Motors." Harvard Business School Case 813-079, December 2012. (Revised November 2014.)
      • November 2012
      • Case

      Edison Schools, Inc.

      By: Thomas R. Eisenmann and Lauren Barley
      Edison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public... View Details
      Keywords: Charter Schools; Conflict of Interests; Initial Public Offering; For-Profit Firms; Public Sector; Market Entry and Exit; Education; Business Startups; Education Industry
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      Eisenmann, Thomas R., and Lauren Barley. "Edison Schools, Inc." Harvard Business School Case 813-113, November 2012.
      • September 2012
      • Teaching Plan

      Rent the Runway (TP)

      By: Thomas R. Eisenmann
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      Eisenmann, Thomas R. "Rent the Runway (TP)." Harvard Business School Teaching Plan 813-008, September 2012.
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