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  • February 2011
  • Case

Chegg: Textbook Rental Takes Flight

By: Thomas R. Eisenmann, William A. Sahlman and Evan W. Richardson
In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook... View Details
Keywords: Change Management; Higher Education; Entrepreneurship; Books; Growth and Development Strategy; Growth Management; Service Operations; Renting or Rental; Online Technology; Education Industry; Service Industry; California
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  • March 2018 (Revised July 2018)
  • Case

Cadre

By: Thomas R. Eisenmann, Scott Duke Kominers and David Lane
Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for investors in commercial real estate (CRE) equity. Cadre was a... View Details
Keywords: ＂Cadre,＂; Entrepreneurship; Market Design; Digital Platforms; Strategy; Internet and the Web; Private Equity; Financial Services Industry; Real Estate Industry; United States
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  • February 2023
  • Case

Enstitute

By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar and Sarah Mehta
Shaila Ittycheria (MBA ’10) founded the nonprofit organization Enstitute, in 2012 in New York City. Determined to challenge the status quo within higher education, Shaila and her cofounder sought to expand opportunities for talented young people by placing them in... View Details
Keywords: Social Entrepreneurship; Operations; Business Startups; Business Growth and Maturation; Education Industry; Employment Industry; United States
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  • 31 May 2011
  • First Look

First Look: May 31

case:http://cb.hbsp.harvard.edu/cb/product/511065-PDF-ENG Chegg: Textbook Rental Takes Flight Thomas R. Eisenmann, William A. Sahlman, and Evan W. RichardsonHarvard Business... View Details
Keywords: Sean Silverthorne
  • January 2019 (Revised July 2021)
  • Case

Analytical Space: The Next Frontier?

By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane
With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details
Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry
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  • 20 Apr 2010
  • First Look

First Look: April 20

Simmons (E) Amy C. Edmondson and Susan ThyneHarvard Business School Supplement 610-061 This case updates the "Leading Change at Simmons" series by examining Simmons' increasing debt under the ownership of View Details
Keywords: Martha Lagace
  • Web

2022 Reunion Presentations - Alumni

Why Startups Fail Professor Thomas R. Eisenmann (MBA 1983, DBA 1998) + More Info – Less Info Most startups fail. About two-thirds of venture capital investments do not earn a positive return. Surprisingly,... View Details
  • January 2014
  • Case

Steven Carpenter at Cake Financial (Abridged)

By: Thomas R. Eisenmann, Joseph B. Fuller and Shikhar Ghosh
Steven Carpenter reflects on the successes and failures of his recent venture, Cake Financial. Carpenter had just sold the four-year-old startup and was at work on a new business plan. But first, he wanted to understand why Cake Financial, a service that allowed users... View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry
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  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

emerges suggesting that it is the mere presentation of information over time that gives rise to the bias. Implications are discussed. Download the paper: http://www.hbs.edu/research/pdf/09-029.pdf Opening Platforms: How, When and Why? Authors:Thomas View Details
  • 24 Apr 2012
  • First Look

First Look: April 24

supplement:http://cb.hbsp.harvard.edu/cb/product/412066-PDF-ENG Customer Discovery and Validation for Entrepreneurs Frank V. Cespedes, Thomas R. Eisenmann, and Steven G.... View Details
Keywords: Carmen Nobel
  • 17 Sep 2015
  • News

Seattle and Cleveland Alumni Connect Around a ‘Vision’ for the New HBS

classmates and meet other alumni in the region, as well as with HBS faculty members and administrators. The evening featured remarks by Dean Nitin Nohria, Professor Thomas R.... View Details
  • 01 Mar 2008
  • News

Faculty Books

Entrepreneurship and Global Capitalism edited by Geoffrey Jones and R. Daniel Wadhwani (Edward Elgar Inc.) This selection of articles includes historical research on the role... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 15 Nov 2016
  • News

Field Course Helps Nascent Entrepreneurs Connect with Customers

Frank Cespedes (photo by Neal Hamburg) Frank Cespedes (photo by Neal Hamburg) “Every entrepreneur is selling all the time—to customers, investors, employees, and strategic partners,” observes View Details
  • 17 Jul 2007
  • First Look

First Look: July 17, 2007

  Working PapersPlatform Envelopment Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To... View Details
Keywords: Martha Lagace
  • 20 Nov 2012
  • First Look

First Look: November 20

and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Academy of Management Journal (forthcoming) Abstract Little is known about the factors that influence regulatory-agency decision... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2012
  • First Look

First Look: August 28

R. Eisenmann, Sarah Dillard, Katharine Nevins, and Puja RamaniHarvard Business School Note 812-107 Describes the role of business development (BD) managers in technology companies, detailing the following:... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2019
  • News

Future Tech Leaders Dive into New Program

ideas to the next level,” notes Thomas Eisenmann, faculty co-chair of the program and the Howard H. Stevenson Professor of Business Administration at HBS. Through courses in business and engineering, as well... View Details
Keywords: University Collaborations; MS/MBA
  • 03 May 2011
  • First Look

First Look: May 3

principles within each course module, and a synopsis of each case, along with the lessons the case is meant to convey. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/911069-PDF-ENG Predictive Biosciences Thomas View Details
Keywords: Sean Silverthorne
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success.... View Details
Keywords: Dina Gerdeman
  • Web

Rock 100: The Summit - Entrepreneurship

Rock 100: The Summit The HBS Rock 100 is a dynamic and highly interactive bi-annual event for our rising alumni entrepreneurs. Catch a glimpse of the energy and excitement of the inaugural Summit in 2014 here. Rock 100: The Summit Video Summit leadership HBS Chairs... View Details