Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (335) Arrow Down
Filter Results: (335) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (335)
    • News  (94)
    • Research  (200)
    • Multimedia  (17)
  • Faculty Publications  (159)

Show Results For

  • All HBS Web  (335)
    • News  (94)
    • Research  (200)
    • Multimedia  (17)
  • Faculty Publications  (159)
← Page 3 of 335 Results →
  • 17 Jun 2011
  • News

How case studies from India are being taught at Harvard Business School

  • 04 Feb 2020
  • News

How to Set Up — and Learn — from Experiments

  • 16 Apr 2020
  • News

Experimentation is the Engine of Innovation

  • 03 Sep 2019
  • News

At Booking.com, Innovation Means Constant Failure

  • 09 Aug 2019
  • News

What innovative marketers can teach us about the power of A/B testing

  • 15 Nov 2017
  • Research & Ideas

How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender

Science. The paper was authored by Stefan Dimitriadis, a doctoral student in the Organizational Behavior Unit at Harvard Business School; Matthew Lee, an assistant professor of strategy at INSEAD; Lakshmi... View Details
Keywords: by Carmen Nobel
  • 01 Jan 2002
  • News

  • 15 Mar 2020
  • News

‘Experimentation Works’ and ‘The Power of Experiments’ Review: Test, Test and Test Again

  • 2020
  • Book

Experimentation Works: The Surprising Power of Business Experiments

By: Stefan Thomke
Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
Citation
Find at Harvard
Purchase
Related
Thomke, Stefan. Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business Review Press, 2020.
  • Mar 06 2017
  • Interview

Harnessing the Power of Engagement

    Experimentation Matters: Unlocking the Potential of New Technologies for Innovation

    Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation is limiting. New technologies—including computer modeling and simulation—promise to... View Details
    • Research Summary

    Organizational and Business Experimentation

    By: Stefan H. Thomke
    Please contact Professor Thomke for the most current description of his research on managing automotive development and/or copies of research articles (published and working papers).

     View Details
    • 30 Nov 2019
    • News

    CIOs concerned IT not providing enough of a competitive edge

    • Research Summary

    Managing Experimentation, Prototyping and Learning in R&D/Innovation

    By: Stefan H. Thomke
    Please contact Professor Thomke for the most current description of his research on experimentation strategies and/or copies of research articles (published and working papers). View Details
    • Research Summary

    Customer Experience Design

    By: Stefan H. Thomke
    Please contact Professor Thomke for the most current description of his research on simulation and R&D performance and/or copies of research articles (published and working papers). View Details
    • 24 Nov 2014
    • News

    Why businesses need to design more reliable experiments

    • 18 Jun 2024
    • Research & Ideas

    Industrial Decarbonization: Confronting the Hard Challenges of Cement

    Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details
    Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing
    • 23 Jul 2020
    • News

    The Four Imperatives Emerging From The Pandemic And What To Do About Them

    • 30 Oct 2018
    • First Look

    New Research and Ideas, October 30, 2018

    in data. ML methods also address several issues raised by scholars pertinent to the norms of empirical research in the fields of strategy and management (such as “p-hacking” and confounding local effects with global effects). We provide a... View Details
    Keywords: Dina Gerdeman
    • 17 Aug 2015
    • News

    Harvard prof’s advice for product firms: keep it simple

    • ←
    • 3
    • 4
    • …
    • 16
    • 17
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.