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  • All HBS Web  (349)
    • News  (94)
    • Research  (199)
    • Multimedia  (17)
  • Faculty Publications  (159)

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  • All HBS Web  (349)
    • News  (94)
    • Research  (199)
    • Multimedia  (17)
  • Faculty Publications  (159)
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  • 10 Apr 2006
  • Research & Ideas

American Auto’s Troubled Road

competing on the basis of discounts, U.S. carmakers need to get to the point where people want to buy their cars. —Stefan Thomke Although the Big 3 (or maybe the Big 2, after Chrysler's merger with Daimler) continue to dominate the U.S.... View Details
Keywords: by Garry Emmons; Manufacturing; Transportation; Auto
  • 12 Jul 2020
  • Book

The Harvard Business School Faculty Summer Reader 2020

What They Are Reading Jeff Bussgang Two of my books during the “summer of COVID” have been a deep case study into perhaps history’s greatest leader in crisis, The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz View Details
Keywords: by Staff
  • Research Summary

Automotive Product Development

At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details

  • March 2017
  • Exercise

Designing Transformational Customer Experiences

By: Stefan Thomke
Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are frustrated by the lack of responsiveness or empathy that they encountered. The reality is that most customer... View Details
Keywords: Customer Experience; Exercise; Learning By Doing; LEGO; Storytelling; Customer Satisfaction; Design; Innovation and Management; Transformation; Service Delivery
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Thomke, Stefan. "Designing Transformational Customer Experiences." Harvard Business School Exercise 617-051, March 2017.
  • 06 Nov 2017
  • Research Event

Who is Responsible for the Future of Cities?

  CAMBRIDGE, Mass — On a rainy afternoon in late October, Mohsen Mostafavi stood before a packed auditorium at Harvard University and considered the history of cities in terms of three cooked eggs. Mostafavi, the Dean of the Harvard Graduate School of Design, described... View Details
Keywords: by Carmen Nobel
  • 27 Apr 2015
  • Lessons from the Classroom

Leadership Lessons From Outer Space

watching Hollywood movies on the subject. In the blockbuster hit drama Gravity, for instance, an American space shuttle is clobbered by space debris. Sharing an inquiry from a current GMP student, Gupta asked Virts whether space debris is... View Details
Keywords: by Carmen Nobel; Aerospace
  • 19 Feb 2007
  • Research & Ideas

Inexperienced Investors and Market Bubbles

joining a bubble. In the recent paper, "Inexperienced Investors and Bubbles," Harvard Business School's Robin Greenwood and Stanford's Stefan Nagel compared the returns of young and older mutual fund managers during and after... View Details
Keywords: by Sean Silverthorne; Financial Services
  • April 2009 (Revised June 2010)
  • Case

Supply Chain Partners: Virginia Mason and Owens & Minor (A)

By: V.G. Narayanan and Lisa Brem
Virginia Mason Medical Center (VM) hired Owens & Minor (O&M) as its alpha vendor for medical/surgical supplies in 2004. By 2005, O&M was performing Just-in-Time and Low Unit of Measure services for VM, but they believed the pricing model in the industry was outdated.... View Details
Keywords: Activity Based Costing and Management; Price; Distribution; Supply Chain Management; Medical Devices and Supplies Industry
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Narayanan, V.G., and Lisa Brem. "Supply Chain Partners: Virginia Mason and Owens & Minor (A)." Harvard Business School Case 109-076, April 2009. (Revised June 2010.)
  • 10 Jul 2000
  • Research & Ideas

Entrepreneurship in Europe

"and we have no experience in how to handle it. The old economy has to adapt, has to change. I think we are doing that." Stefan Muennighoff (HBS MBA '99), co-founder and CEO of GloMediX, said entrepreneurs can draw on the... View Details
Keywords: by Kenneth Liss
  • 23 May 2012
  • Research & Ideas

Five Ways to Make Your Company More Innovative

to do with the innate nature of the product itself, the features built into it. And if you start with a product that does well on these five factors, then life gets a lot easier. Stefan Thomke How can a... View Details
Keywords: by Garry Emmons, Julia Hanna & Roger Thompson
  • 18 Jun 2013
  • First Look

First Look: June 18

Unlocking Innovation Through Business Experimentation By: Thomke, Stefan Abstract—No abstract available. Publisher's link: http://www.europeanbusinessreview.com/?p=8420   Working Papers Pay Harmony: Peer Comparison and Executive... View Details
Keywords: Anna Secino
  • December 2018
  • Case

Corporate Transformation at Merck KGaA, Darmstadt, Germany

By: Joseph B. Fuller, Amy C. Edmondson, Daniela Beyersdorfer and Tonia Labruyere
When Stefan Oschmann became CEO and chairman of the executive board of Merck KGaA, Darmstadt, Germany, in 2016, the company had started its transformation from a mid-tier traditional German industry player to a global modern science and technology player. The... View Details
Keywords: Corporate Governance With Family Ownership; Transformation; Change Management; Restructuring; Corporate Governance; Family Ownership
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Fuller, Joseph B., Amy C. Edmondson, Daniela Beyersdorfer, and Tonia Labruyere. "Corporate Transformation at Merck KGaA, Darmstadt, Germany." Harvard Business School Case 319-072, December 2018.
  • July 2017
  • Teaching Note

Designing Transformational Customer Experiences

By: Stefan Thomke
Keywords: Customer Experience; Design; Exercise; Learning By Doing; LEGO; Storytelling; Transformation
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Thomke, Stefan. "Designing Transformational Customer Experiences." Harvard Business School Teaching Note 618-014, July 2017.
  • 28 Aug 2012
  • First Look

First Look: August 28

written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. Purchase this... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

  Publications August 2013 pub Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry By: Bennett, Victor Manuel, Robert Seamans, and Feng Zhu Abstract—We examine how reducing search frictions in secondary markets affects... View Details
Keywords: Sean Silverthorne
  • June 2000 (Revised October 2017)
  • Case

IDEO

By: Stefan Thomke and Ashok Nimgade
Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details
Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware
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Thomke, Stefan, and Ashok Nimgade. "IDEO." Harvard Business School Case 600-143, June 2000. (Revised October 2017.)
  • February 2010 (Revised January 2013)
  • Case

The Dabbawala System: On-Time Delivery, Every Time

By: Stefan H. Thomke and Mona Sinha
Describes the Mumbai-based Dabbawala organization, which achieves very high service performance (6 Sigma equivalent or better) with a low-cost and very simple operating system. The case explores all aspects of their system (mission, information management, material... View Details
Keywords: Information Technology; Service Operations; Service Delivery; Logistics; Alignment; Management Systems; Human Resources; Innovation and Invention; Mumbai
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Thomke, Stefan H., and Mona Sinha. "The Dabbawala System: On-Time Delivery, Every Time." Harvard Business School Case 610-059, February 2010. (Revised January 2013.)
  • January 2009 (Revised June 2024)
  • Case

Design Thinking and Innovation at Apple

By: Stefan Thomke and Barbara Feinberg
Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details
Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry
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Thomke, Stefan, and Barbara Feinberg. "Design Thinking and Innovation at Apple." Harvard Business School Case 609-066, January 2009. (Revised June 2024.)
  • October 2018
  • Case

Booking.com

By: Stefan Thomke and Daniela Beyersdorfer
The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing,... View Details
Keywords: Travel; Product Innovation; Experimentation; A/B Testing; User Experience Design; Product Development; Product Design; Innovation and Management; Transformation; Information Technology; Digital Transformation; Travel Industry
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Thomke, Stefan, and Daniela Beyersdorfer. "Booking.com." Harvard Business School Case 619-015, October 2018.
  • October 2012 (Revised September 2013)
  • Teaching Note

The Dabbawala System: On-Time Delivery, Every Time

By: Stefan H. Thomke
The Mumbai-based dabbawalas are a 5,000 or so person organization that achieves exceptional service performance with a semi-literate workforce. Every working day, they deliver and return about 130,000 lunchboxes to offices throughout Mumbai. This entails more than... View Details
Keywords: Systems Design; Organization Design; Service; Organizational Design; Service Operations; Service Delivery; Mumbai
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Thomke, Stefan H. "The Dabbawala System: On-Time Delivery, Every Time." Harvard Business School Teaching Note 613-062, October 2012. (Revised September 2013.)
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