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Publications

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  • All HBS Web  (337)
    • News  (94)
    • Research  (200)
    • Multimedia  (17)
  • Faculty Publications  (159)

Show Results For

  • All HBS Web  (337)
    • News  (94)
    • Research  (200)
    • Multimedia  (17)
  • Faculty Publications  (159)
← Page 3 of 337 Results →
  • 15 Nov 2017
  • Research & Ideas

How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender

Science. The paper was authored by Stefan Dimitriadis, a doctoral student in the Organizational Behavior Unit at Harvard Business School; Matthew Lee, an assistant professor of strategy at INSEAD; Lakshmi... View Details
Keywords: by Carmen Nobel
  • 17 Jun 2011
  • News

How case studies from India are being taught at Harvard Business School

  • 04 Feb 2020
  • News

How to Set Up — and Learn — from Experiments

  • 16 Apr 2020
  • News

Experimentation is the Engine of Innovation

  • 03 Sep 2019
  • News

At Booking.com, Innovation Means Constant Failure

  • 09 Aug 2019
  • News

What innovative marketers can teach us about the power of A/B testing

  • 01 Jan 2002
  • News

  • 15 Mar 2020
  • News

‘Experimentation Works’ and ‘The Power of Experiments’ Review: Test, Test and Test Again

  • 2020
  • Book

Experimentation Works: The Surprising Power of Business Experiments

By: Stefan Thomke
Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
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Thomke, Stefan. Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business Review Press, 2020.
  • 18 Jun 2024
  • Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details
Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing

    Experimentation Matters: Unlocking the Potential of New Technologies for Innovation

    Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation is limiting. New technologies—including computer modeling and simulation—promise to... View Details
    • Mar 06 2017
    • Interview

    Harnessing the Power of Engagement

    • Research Summary

    Managing Experimentation, Prototyping and Learning in R&D/Innovation

    By: Stefan H. Thomke
    Please contact Professor Thomke for the most current description of his research on experimentation strategies and/or copies of research articles (published and working papers). View Details
    • Research Summary

    Customer Experience Design

    By: Stefan H. Thomke
    Please contact Professor Thomke for the most current description of his research on simulation and R&D performance and/or copies of research articles (published and working papers). View Details
    • 30 Nov 2019
    • News

    CIOs concerned IT not providing enough of a competitive edge

    • Research Summary

    Organizational and Business Experimentation

    By: Stefan H. Thomke
    Please contact Professor Thomke for the most current description of his research on managing automotive development and/or copies of research articles (published and working papers).

     View Details
    • 24 Nov 2014
    • News

    Why businesses need to design more reliable experiments

    • 23 Jul 2020
    • News

    The Four Imperatives Emerging From The Pandemic And What To Do About Them

    • 19 Dec 2023
    • Research & Ideas

    15 Podcast Episodes That Grabbed Listeners in 2023

    Bühler Group, Stefan Scheiber is mapping a courageous plan to combat food waste and climate change. Ranjay Gulati hears from Scheiber about how he challenges his own company, its customers, and himself to face sustainability problems... View Details
    Keywords: by Danielle Kost
    • 02 Aug 2020
    • What Do You Think?

    Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

    level. Their work has been both influenced by and reported recently by several academics. Harvard Business School professors Michael Luca and Max Bazerman track experimentation in decision-making back to the... View Details
    Keywords: by James Heskett; Technology
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