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Publications

Publications

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  • All HBS Web  (270)
    • News  (66)
    • Research  (167)
    • Multimedia  (3)
  • Faculty Publications  (80)

Show Results For

  • All HBS Web  (270)
    • News  (66)
    • Research  (167)
    • Multimedia  (3)
  • Faculty Publications  (80)
← Page 3 of 270 Results →
  • 14 Jul 2021
  • News

FT Business Books: July Edition

  • 01 Sep 2021
  • What Do You Think?

Can We Train for Trust?

experience. A new book by Sandra Sucher and Shalene Gupta examines trust at the institutional level. That is, it looks at relationships between a business organization and its... View Details
Keywords: by James Heskett
  • 05 Feb 2018
  • What Do You Think?

Should Companies Disclose Employee Compensation?

would avoid a "one size fits all" approach to the practice of making compensation known. These are the views put forth by participants in this month's discussion of transparency in compensation. Disclosing pay ranges vs.... View Details
Keywords: by James Heskett; Financial Services
  • 04 Mar 2016
  • Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

initial conversation probably took place behind closed doors. But as soon as the media becomes involved, public opinion starts counting and Apple knows that. So they’ve made the reasonable argument that if they encroach on citizens’ privacy and security even once View Details
Keywords: Re: Sunil Gupta; Technology
  • 15 May 2017
  • Sharpening Your Skills

The Promises and Limitations of Big Data

article by Professor Sunil Gupta in the European Business Review highlights the potential impact of big data on business practices in three broad areas: applications, methods, and infrastructure. View Details
Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 23 Jul 2020
  • News

The Paradox Of Layoffs: Engagement Drops When You Need It Most

  • 01 Oct 2014
  • What Do You Think?

Is Too Much Focus a Problem?

process, they provoked a new round of questions. David Physick teed up the discussion nicely by commenting, "The wonderful American motor racing driver, Mario Andretti, who was as focused an individual as any racer, remarked he'd... View Details
Keywords: by James Heskett
  • 06 Jul 2020
  • Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

responsiveness seems to have an even bigger impact on profitability,” Gupta says. Don’t change customers, change algorithms Applying both factors to data from a European television service company, for example, the researchers were able... View Details
Keywords: by Michael Blanding; Retail; Service; Financial Services
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

  Publications May-June 2015 Human Resource Management Back to the Future: Implications for the Field of HRM of the Multi-stakeholder Perspective Proposed 30 Years Ago By: Beer, Michael, Paul Boselie, and Chris Brewster Abstract—Thirty years on from the seminal work... View Details
Keywords: Sean Silverthorne
  • Awards

American Marketing Association Foundation. 25-Year Consortium Fellow Research Excellence Award

By: Sunil Gupta
Recognized in 2010 by the American Marketing Association Foundation with the 25-Year Consortium Fellow Research Excellence Award for Scholarly Achievement and Contribution to Marketing Thought and Practice. View Details
  • 03 Jan 2011
  • Research & Ideas

Most Popular Articles of 2010

Raghuram Iyengar, Sangman Han, and Sunil Gupta empirically assesses if friends indeed influence purchases. The answer: It depends. The End of Chimerica For the better part of the past decade, the world economy has been dominated View Details
Keywords: by Staff
  • October 2019
  • Case

Street Symphony: Making Human Connections Through Music

By: Rohit Deshpandé
To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice — one that had the power to heal audiences and musicians... View Details
Keywords: Arts; Cultural Entrepreneurship; Nonprofit Organizations; Social Issues; Business and Community Relations; Music Entertainment; Human Needs; Music Industry; Los Angeles; California; United States
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Deshpandé, Rohit. "Street Symphony: Making Human Connections Through Music." Harvard Business School Multimedia/Video Case 520-701, October 2019.
  • 07 Jan 2019
  • News

Top Ten Technology Books Of 2018

  • 15 Jul 2015
  • Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

"These peak events are a way to generate excitement, especially for a well-established player like Amazon. It's a means of creating news and buzz by coming up with your very own Black Friday out of nowhere." View Details
Keywords: Re: Sunil Gupta; Retail
  • 30 Nov 2007
  • What Do You Think?

What Is Management’s Role in Innovation?

Summing Up Can creativity and innovation be managed? Judging from responses to questions posed by practitioner panelists at a recent colloquium on "Creativity, Entrepreneurship, and Organizations of the Future" at Harvard... View Details
Keywords: by Jim Heskett
  • 20 Oct 2014
  • Research & Ideas

Users Love Ello, But What’s the Business Model?

As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, and... View Details
Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services
  • 18 Aug 2021
  • News

‘The Power of Trust’ Review: When Reliable Is Profitable

  • 02 Dec 2010
  • What Do You Think?

Making Right Choices: Art or Science?

answers to the question depend on "the magnitude and complexity of the choices to be made " Yedendra Chouksey and S. Huang appear to agree that, in the words of Chouksey, "creation of choices is more of an art and evaluation (of alternatives) a... View Details
Keywords: by Jim Heskett
  • 05 May 2011
  • What Do You Think?

How Ethical Can We Be?

them, probably through a process, as Mike Flanagan put it, of "more open discussion at home, work and at play." Other suggestions came from C. J. Cullinane when he said "we can make better, fairer decisions by being aware... View Details
Keywords: by Jim Heskett
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