Publications

July 2020 (Revised April 2022)
Case

Paris Saint-Germain: Building One of the World's Top Sports Brands

By: Anita Elberse and David Moreno Vicente

In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s... View Details

Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent and Talent Management; Globalization; Brands and Branding; Marketing; Strategy; Sports Industry; Europe

December 1998
Case

John Hancock Sports Sponsorship: 1993-2000 and Beyond

By: Stephen A. Greyser and John Teopaco

Examines sports sponsorship at John Hancock through 1998 and prospectively beyond. From its early sponsorship of the legendary Boston Marathon, the company had expanded its activities substantially. It was one of the worldwide "Top Sponsor" companies of the Olympics, a... View Details

Keywords: Opportunities; Values and Beliefs; Marketing Strategy; Sports

February 1999
Case

Sports Agents: Is There a Firm Advantage?

By: Stephen A. Greyser and Brian R. Harris

Focuses on the decision of a young tennis player on what kind of agent to have as his representative. The choice is between someone in a large sports management/marketing firm and an independent agent representing a small number of individual athletes. Outlines the... View Details

Keywords: Decision Choices and Conditions; Knowledge Management; Marketing Communications; Marketing Strategy; Organizational Structure

2021
Working Paper

MLS as a Sports Product—The Prominence of the World's Game in the U.S.

By: Stephen A. Greyser and Kenneth Cortsen

The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of Major League Soccer (MLS) from... View Details

Keywords: Soccer; Major League Soccer; Sports; Growth and Development; Organizational Structure; Business Model; Sports Industry; United States

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21 Mar 2024
Video

The Value of an MBA in Entertainment, Media, and Sports

December 1987
Case

John Hancock Financial Services: Sports Sponsorship

By: Stephen A. Greyser

Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details

Keywords: Communication Strategy; Brands and Branding; Marketing Strategy; Performance Evaluation

4 PM – 5 PM EDT, 07 Apr 2021
Virtual Programming

Sports As A Classroom: Lessons in Leadership, Diversity, Inclusion & Impact from Women in Sports

Join us for a virtual panel discussion with some of Harvards sports leaders as they share lessons about the importance of diversity, the impact of inclusion, and their journey to successful leaders. Panelists: Tari Cash, Founder & CEO at City Swing Golf, Harvard... View Details

01 Dec 2005
News

Sports in the Classroom

Football (both kinds) is a learning tool in HBS classrooms. Professor John Quelch has produced a paper case and video series on soccer powerhouse and blockbuster brand Real Madrid that features interviews with players and management as well as game footage. View the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

24 Sep 2013

MBA Admissions Panel: Wellesley College

This event will include a panel of Admissions Officers from Harvard Business School, The Wharton School at the University of Pennsylvania, and the Yale School of Management. The panel will discuss the MBA Programs at each school and how to apply. The session will begin... View Details

20 Aug 2024
News

Angel City Football Club: A New Business Model for Women’s Sports

20 Sep 2021
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.

Well-Rounded Player At HBS, Laitsas translated his love for sports into the business of sports and a world of... View Details

Article

The Business of Business Schools: Restoring a Focus on Competing to Win

By: Robert Simons

As business leaders worry about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I... View Details

Keywords: Business Schools; Purpose Of Business Schools; Management Education; Business School Curriculum; Strategy Execution; U.S. Competitiveness; Capitalism; Management Profession; Innovation; Competing To Win; Integrated Corporate Reporting; Trends; Customer Focus and Relationships; Decision Making; Design; Business Education; Curriculum and Courses; Innovation and Management

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13 Jul 2017
Blog Post

Summer Snapshot: Interning in the Sports Industry

York Tell us what you are up to this summer. This summer I am working for The Madison Square Garden Company in the Corporate Development & Strategy group. After four years in banking, I wanted to work in the sports and entertainment... View Details

Keywords: Entertainment / Media / Sports

January 2019
Case

Accenture's Code of Business Ethics

By: Eugene Soltes

Leaders of Accenture’s compliance and ethics program are seeking to design a new code of business ethics for its global workforce of over 400,000 employees. The case explores the decision-making process that went into the design process and ultimately how they created... View Details

Keywords: Code Of Conduct; Compliance; Ethics; Law; Leadership; Governance Compliance

14 Mar 2012
Other Presentation

The Role of Sports in Society: Creating Shared Value

By: Michael E. Porter

This presentation draws on ideas from Professor Porter's books and articles, in particular, "Creating Shared Value" (Harvard Business Review, Jan/Feb 2011); "Strategy and Society" (Harvard Business Review, Dec 2006); "What is Strategy?" (Harvard Business Review,... View Details

Keywords: Society; Qatar; United States