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  • All HBS Web  (179)
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Show Results For

  • All HBS Web  (179)
    • People  (1)
    • News  (64)
    • Research  (97)
    • Multimedia  (17)
  • Faculty Publications  (92)
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  • 1998
  • Working Paper

The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation

By: Youngme Moon
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Moon, Youngme. The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation. Harvard Business School Working Paper, No. 99-040, September 1998.
  • 2002
  • Article

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

By: Youngme Moon
Keywords: Identity; Customers; Customer Focus and Relationships
Citation
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Moon, Youngme. "Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality." Journal of Consumer Psychology 12, no. 4 (2002): 313–326.
  • March 2006
  • Course Overview Note

Consumer Marketing: Rethinking the Core

By: Youngme E. Moon
Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms... View Details
Keywords: Marketing; Consumer Behavior
Citation
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Moon, Youngme E. "Consumer Marketing: Rethinking the Core." Harvard Business School Course Overview Note 506-059, March 2006.
  • March 2006
  • Teaching Note

American Legacy: Beyond the Truth Campaign (TN)

By: Youngme E. Moon
Keywords: Advertising Campaigns
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Moon, Youngme E. "American Legacy: Beyond the Truth Campaign (TN)." Harvard Business School Teaching Note 506-056, March 2006.
  • July 2004 (Revised March 2006)
  • Teaching Note

The Birth of the Swatch (TN)

By: Youngme E. Moon
Teaching Note to (2-504-096). View Details
Keywords: History; Fashion Industry
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Moon, Youngme E. "The Birth of the Swatch (TN)." Harvard Business School Teaching Note 505-010, July 2004. (Revised March 2006.)
  • July 2004 (Revised February 2005)
  • Teaching Note

Marketing Antidepressants: Prozac and Paxil (TN)

By: Youngme E. Moon
Teaching Note to (9-502-055). View Details
Keywords: Marketing; Pharmaceutical Industry
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Moon, Youngme E. "Marketing Antidepressants: Prozac and Paxil (TN)." Harvard Business School Teaching Note 505-009, July 2004. (Revised February 2005.)
  • April 2004 (Revised March 2006)
  • Teaching Note

Ikea Invades America (TN)

By: Youngme E. Moon
Teaching Note to (2-504-094). View Details
Keywords: Retail Industry; Consumer Products Industry
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Moon, Youngme E. "Ikea Invades America (TN)." Harvard Business School Teaching Note 504-095, April 2004. (Revised March 2006.)
  • May 2003 (Revised January 2006)
  • Teaching Note

NTT DoCoMo: Marketing i-mode (TN)

By: Youngme E. Moon
Teaching Note for (9-502-031). View Details
Keywords: Telecommunications Industry; Japan
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Moon, Youngme E. "NTT DoCoMo: Marketing i-mode (TN)." Harvard Business School Teaching Note 503-097, May 2003. (Revised January 2006.)
  • June 2002 (Revised July 2002)
  • Case

NTT DoCoMo: Marketing i-mode

By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details
Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan
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Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
  • October 2000 (Revised March 2001)
  • Case

BizRate.com

By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
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Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
  • February 1999 (Revised May 1999)
  • Case

Onsale, Inc.

By: Youngme E. Moon
Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details
Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry
Citation
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Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
  • March 2009
  • Case

The Hotel Bed Wars

By: Youngme E. Moon
This case describes the start of The Hotel Bed Wars, the competition among hotel chains to attract customers by offering better and more elaborate bedding. The case is written from the standpoint of Starwood Hotels & Resorts, which is credited with starting The Hotel... View Details
Keywords: Competitive Strategy; Problems and Challenges; Customization and Personalization; Customers; Accommodations Industry
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Moon, Youngme E. "The Hotel Bed Wars." Harvard Business School Case 509-059, March 2009.
  • October 2005 (Revised March 2006)
  • Module Note

Rethinking Positioning

By: Youngme E. Moon
Outlines the structure and content of a six-session module that introduces students to a nontraditional approach to positioning strategy. View Details
Keywords: Product Positioning; Brands and Branding; Marketing
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Moon, Youngme E. "Rethinking Positioning." Harvard Business School Module Note 506-025, October 2005. (Revised March 2006.)
  • April 2004 (Revised March 2006)
  • Teaching Note

Inside Intel Inside (TN)

By: Youngme E. Moon
Teaching Note to (9-502-083). View Details
Keywords: Semiconductor Industry
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Moon, Youngme E. "Inside Intel Inside (TN)." Harvard Business School Teaching Note 504-093, April 2004. (Revised March 2006.)
  • August 2003 (Revised November 2005)
  • Teaching Note

Electronic Arts Introduces The Sims Online (TN)

By: Youngme E. Moon
Teaching Note for (9-503-008). View Details
Keywords: Entertainment and Recreation Industry
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Moon, Youngme E. "Electronic Arts Introduces The Sims Online (TN)." Harvard Business School Teaching Note 504-044, August 2003. (Revised November 2005.)
  • February 2003 (Revised February 2006)
  • Teaching Note

BMWFilms (TN)

By: Youngme E. Moon
Teaching Note for (9-502-046). View Details
Keywords: Auto Industry; United States
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Moon, Youngme E. "BMWFilms (TN)." Harvard Business School Teaching Note 503-073, February 2003. (Revised February 2006.)
  • June 2002 (Revised September 2005)
  • Case

Online Music Distribution in a Post-Napster World

By: Youngme E. Moon
Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay). View Details
Keywords: Distribution; Internet and the Web; Price; Marketing Channels; Service Operations; Music Industry
Citation
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Moon, Youngme E. "Online Music Distribution in a Post-Napster World." Harvard Business School Case 502-093, June 2002. (Revised September 2005.)
  • November 2001 (Revised August 2002)
  • Case

Audio Spotlight, The

By: Youngme E. Moon
Joe Pompei, a graduate student at the MIT Media Lab, has invented a breakthrough audio invention. The invention is an "Audio Spotlight" that projects a narrow beam of sound in the same way a laser beam projects a narrow beam of light. He must now decide how to... View Details
Keywords: Corporate Entrepreneurship; Independent Innovation and Invention; Marketing; Demand and Consumers; Value Creation
Citation
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Moon, Youngme E. "Audio Spotlight, The." Harvard Business School Case 502-014, November 2001. (Revised August 2002.)
  • August 1999
  • Teaching Note

Onsale, Inc. TN

By: Youngme E. Moon
Teaching Note for (9-599-091). View Details
Keywords: Retail Industry
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Moon, Youngme E. "Onsale, Inc. TN." Harvard Business School Teaching Note 500-022, August 1999.
  • March 2006 (Revised March 2006)
  • Teaching Note

Cabo San Viejo: Rewarding Loyalty (TN)

By: Youngme E. Moon
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Moon, Youngme E. "Cabo San Viejo: Rewarding Loyalty (TN)." Harvard Business School Teaching Note 506-061, March 2006. (Revised March 2006.)
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