Publications

July 2022
Case

FIJI Water: Carbon Negative? (Abridged)

By: Michael W. Toffel, George Serafeim, Francesca Gino, Stephanie Van Sice and Tom Quinn

In the midst of increasing press scrutiny of the bottled water industry’s environmentally harmful practices, FIJI Water made a series of sustainability promises. The boldest of these was a pledge to go “carbon negative.” The company said that not only would they offset... View Details

Keywords: Carbon Footprint; Carbon Offsetting; Environmental Accounting; Climate Change; Environmental Sustainability; Pollution; Cross-Cultural and Cross-Border Issues; Misleading and Fraudulent Advertising; Non-Governmental Organizations; Brands and Branding; Food and Beverage Industry; Fiji; United States

August 1974 (Revised November 1974)
Case

Reynolds Construction Company

By: Paul W. Marshall

Deals with the use of critical path method for the construction of remote control building, which is part of a water purification system. Discusses the necessity of determining the shortest possible time in which a job could be done without spending more money. Case... View Details

Keywords: Buildings and Facilities; Construction; Cost Management; Time Management; Wastes and Waste Processing; System; Construction Industry

29 Aug 2024
Blog Post

Leni Peterson R. (MS/MBA 2023): Solving Big Problems Through Entrepreneurship

with a population of 23 million people. The city simultaneously has every possible water issue including scarcity, flooding, sinking, poor quality, and unequal access. It is here I realized how water touches... View Details

August 1999 (Revised January 2002)
Case

Brita Products Company, The

By: John A. Deighton

Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details

Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States

30 Jun 2015
First Look

First Look: June 30, 2015

sources. The case is intended to be used as an introduction to water policy, seawater desalination, bond finance and cash flow waterfalls, infrastructure as a foundation for economic development, and risk... View Details

Keywords: Carmen Nobel

January 1994 (Revised August 1994)
Case

Ocean Spray Cranberries: Environmental Risk Management

By: Richard H.K. Vietor

Ocean Spray Cranberries, one of the nation's most successful agricultural cooperatives, faces some difficult environmental management problems associated with water usage and wetlands development. Because of federal and state wetlands laws, new bogs for expansion had... View Details

Keywords: Agribusiness; Innovation and Invention; Risk Management; Cooperative Ownership; Environmental Sustainability; Agriculture and Agribusiness Industry

29 Jan 2019
News

Howard Schultz Is Just Testing The Waters, Expert Says

16 Sep 2011
News

AIG Restores Name in TV Ad, Fulfilling CEO Call on Comeback

December 2008 (Revised January 2011)
Case

Arcadia Biosciences: Seeds of Change

By: Arthur A. Daemmrich, Forest L. Reinhardt and Mary Louise Shelman

Arcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September 2008. The company... View Details

Keywords: Business Startups; Entrepreneurship; Growth and Development Strategy; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Biotechnology Industry; China; India; California

2016
Working Paper

Infrastructure, Incentives and Institutions

By: Nava Ashraf, Edward L. Glaeser and Giacomo A.M. Ponzetto

Cities generate negative, as well as positive, externalities; addressing those externalities requires both infrastructure and institutions. Providing clean water and removing refuse requires water and sewer pipes, but the urban poor are often unwilling to pay for the... View Details

Keywords: Motivation and Incentives; Urban Development; Organizations; City; Infrastructure; Zambia

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January 2020
Background Note

Climate Change in 2020: Implications for Business

By: Rebecca M. Henderson, Sophus A. Reinert and Mariana Oseguera

This note provides general information about climate change and its implications for business. Included is an overview of climate change science and a number of its impacts, including rising sea levels, changing weather patterns and extreme weather, pressure on water... View Details

2006
Working Paper

Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia

By: Nava Ashraf, James Berry and Jesse M. Shapiro

The controversy over whether and how much to charge for health products in the developing world rests, in part, on whether higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use... View Details

Keywords: Price; Attitudes; Health Industry; Zambia

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December 2010
Article

Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia

By: Nava Ashraf, James Berry and Jesse M. Shapiro

The controversy over how much to charge for health products in the developing world rests, in part, on whether higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a... View Details

Keywords: Price; Product; Information; Zambia

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August 1982 (Revised September 1991)
Case

Rockwell International (A)

By: Michael E. Porter

Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to... View Details

Keywords: Transformation; Decisions; Management Analysis, Tools, and Techniques; Markets; Industry Structures; Business Strategy; Competition; Manufacturing Industry; United States

30 May 2007
Research & Ideas

Health Care Under a Research Microscope

says, "will kill us financially and medically it will ruin our economy, deny us the health care services we need, and undermine the important genomic research that can fundamentally improve the practice... View Details

Keywords: by Sean Silverthorne; Health; Biotechnology

March 2018 (Revised September 2023)
Case

X: The Foghorn Decision

By: Robert S. Huckman, Karim R. Lakhani and Kyle R. Myers

In February 2016, Kathy Hannun—a project leader at X, Alphabet Inc.'s so-called "moonshot factory"—had to prepare a recommendation for the senior leadership of X regarding the future of Foghorn, a project she was leading to develop a carbon-neutral process for... View Details

Keywords: Innovation; R＆D Project Management; Radical Innovation; Clean Technology; Innovation and Management; Technological Innovation; Energy; Research and Development; Projects; Management; Decision Choices and Conditions; Technology Industry; Energy Industry; Green Technology Industry; California