Publications
Publications
Show Results For
- All HBS Web
(488)
- Faculty Publications (70)
- October 26, 2015
- Article
Measuring and Communicating Health Care Value with Charts
By: Robert S. Kaplan, Robin P. Blackstone, Derek A. Haas and Nikhil G. Thaker
The goal of a health care system should be to deliver the most value to patients: the outcomes achieved for treating a medical condition relative to the costs incurred over a complete care cycle. We have found that a radar (spider web) chart is an effective means to... View Details
- Article
Visualizing and Measuring Software Portfolio Architecture: A Power Utility Case
By: Robert Lagerström, Carliss Y. Baldwin and Alan MacCormack
In this paper, we test a Design Structure Matrix (DSM) based method for visualizing and
measuring software portfolio architectures. Our data is drawn from a power utility company, comprising 192 software applications with 614 dependencies between them. We
show that the... View Details
- January 2015 (Revised April 2025)
- Technical Note
FIELD Global Capstone: Orchestrating a Compelling Presentation
By: Jill Avery
This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with... View Details
- Article
Aztec Castles and the dP3 Quiver
By: Megan Leoni, Gregg Musiker, Seth Neel and Paxton Turner
Bipartite, periodic, planar graphs known as brane tilings can be associated to a large class of quivers. This paper will explore new algebraic properties of the well-studied del Pezzo 3 (dP3) quiver and geometric properties of its corresponding brane tiling. In... View Details
- June 2014
- Simulation
Balanced Scorecard Simulation
By: V.G. Narayanan
In this multi-player simulation, students experience the benefits and challenges of using a scorecard to implement strategic initiatives and monitor firm performance. Small teams of students work together to choose a strategy for their company, create a strategy map,... View Details
- 2014
- Working Paper
Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis
By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and David Dreyfus
In this paper, we test a method for visualizing and measuring software portfolio architectures and use our measures to predict the costs of architectural change. Our data is drawn from a biopharmaceutical company, comprising 407 architectural components with 1,157... View Details
- 2014
- Article
Attentional Rhythm: A Temporal Analogue of Object-Based Attention
By: Julian De Freitas, Brandon Liverence and Brian J. Scholl
The underlying units of attention are often discrete visual objects. Perhaps the clearest form of evidence for this is the same-object advantage: Following a spatial cue, responses are faster to probes occurring on the same object than they are to probes occurring on... View Details
- October 2013 (Revised October 2013)
- Case
Rhythm & Blues
By: Willy Shih
The bankruptcy filing of Rhythm & Hues, who received an Oscar for the arresting visual effects in Life of Pi, raised questions about the challenges faced by the firms like it as well as the broader post-production industry. The rapid pace of technology certainly... View Details
Keywords: Post-production; Visual Effects; Digital; Entertainment; Animation Entertainment; Film Entertainment; Television Entertainment; Theater Entertainment; Job Cuts and Outsourcing; Information Technology; Internet and the Web; Applications and Software; Information Infrastructure; Motion Pictures and Video Industry; Los Angeles
- September 2013
- Case
Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired
By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored... View Details
Keywords: United States; Health Care; Health Care Education; Insurance Companies; Disease Management; Technology; Military; Leadership Skills; Health; Health Care and Treatment; Education; Insurance; Information Technology; Entrepreneurship; Leadership; Information Technology Industry; Health Industry; United States
- September 2013
- Exercise
An Exercise in Designing a Travel Coffee Mug
By: Elie Ofek and Michael Norris
In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details
- 2013
- Case
Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired
By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored... View Details
- 2013
- Working Paper
Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case
By: Robert Lagerstrom, Carliss Baldwin, Alan MacCormack and David Dreyfus
We test a method that was designed and used previously to reveal the hidden internal architectural structure of software systems. The focus of this paper is to test if it can also uncover new facts about the components and their relationships in an enterprise... View Details
- 2013
- Working Paper
Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case
By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and Stephan Aier
We test a method for visualizing and measuring enterprise application architectures. The method was designed and previously used to reveal the hidden internal architectural structure of software applications. The focus of this paper is to test if it can also uncover... View Details
- 2013
- Conference Presentation
Visual and Auditory Object-based Attention Driven by Rhythmic Structure over Time
By: J. De Freitas, B. M. Liverence and B. J. Scholl
- July 2010
- Supplement
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
- July 2010 (Revised January 2017)
- Background Note
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)
By: Thomas Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details
Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; ＂Marketing Analytics＂; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value
- July 2010
- Supplement
Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
- February 2010
- Supplement
Marketing Analysis Toolkit: Breakeven Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis." View Details
- February 2010
- Supplement
Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details