Trump - Publications - Faculty & Research

2012
Working Paper

When Performance Trumps Gender Bias: Joint versus Separate Evaluation

By: Iris Bohnet, Alexandra van Geen and Max H. Bazerman

We examine a new intervention to overcome gender biases in hiring, promotion, and job assignments: an "evaluation nudge," in which people are evaluated jointly rather than separately regarding their future performance. Evaluators are more likely to focus on individual... View Details

Keywords: Prejudice and Bias; Selection and Staffing; Behavior; Groups and Teams; Decision Making; Performance Evaluation; Gender

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May–June 2011
Article

The Uninvited Brand

By: Susan Fournier and Jill Avery

Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details

Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry

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2010
Book

Action Trumps Everything: Creating What You Want in an Uncertain World

By: Leonard A. Schlesinger, Charles Kiefer and Paul B. Brown

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January 2007 (Revised May 2008)
Case

Henry Luce and the American Century

By: Nitin Nohria, Anthony Mayo and Logan Wilcox

Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details

Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States

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December 2001 (Revised March 2002)
Compilation

"Doer's Profile" Donald John Trump (1946-)

By: Howard H. Stevenson and Laura L. Nash

Designed to facilitate a discussion of the nature of enduring success. Includes both biographical data and excerpts from autobiographical material. View Details

Keywords: Success

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